Marketing, Communication and Brand Services Framework

Marketing, Communication and Brand Services Framework

3 Lots. 3 year Framework agreement starting on 7 March 2018.

United Kingdom-Cheltenham: Advertising and marketing services

2017/S 237-492320

Contract notice

Services

Directive 2014/24/EU

Section I: Contracting authority

I.1)Name and addresses

University of Gloucestershire
Finance and Planning Dept, Pittville Student Village, Albert Road
Cheltenham
GL52 3JG
United Kingdom
Contact person: Finance and Planning Department
Telephone: +44 1242714178
E-mail: procurement@glos.ac.uk
NUTS code: UKK13
Internet address(es):Main address: www.glos.ac.uk

Address of the buyer profile: http://www.glos.ac.uk/partnerships/pages/procurement.aspx

I.2)Joint procurement

I.3)Communication

The procurement documents are available for unrestricted and full direct access, free of charge, at: https://in-tendhost.co.uk/glos/aspx/Home
Additional information can be obtained from the abovementioned address
Tenders or requests to participate must be submitted electronically via: https://in-tendhost.co.uk/glos/aspx/Home
Tenders or requests to participate must be submitted to the abovementioned address

I.4)Type of the contracting authority

Body governed by public law

I.5)Main activity

Education

Section II: Object

II.1)Scope of the procurement

II.1.1)Title:

537 – Framework Agreement for Marketing, Campaigns, PR, Brand and Media Buying

Reference number: UOG/17/537/CMSR

II.1.2)Main CPV code

79340000

II.1.3)Type of contract

Services

II.1.4)Short description:

The University of Gloucestershire (UoG) requires experienced and reputable suppliers to provide marketing, communication and brand services for a 3 year Framework agreement starting on 7 March 2018.

The contracts will be awarded in the following three lots:

— Lot 1 Media buying,

— Lot 2 Creative, brand, and messaging,

— Lot 3 PR services

It is anticipated that three suppliers will be appointed in each lot and call-offs will be made by either directly appointing the lot winner or conducting a mini competition between all of the suppliers in the relevant lot.

The University reserves the right to extend the framework agreement by 1 year. The procurement process will be conducted an Open Procedure in accordance with Regulation 27 of the Public Contracts Regulations 2015.

II.1.5)Estimated total value

Value excluding VAT: 3 880 000.00 GBP

II.1.6)Information about lots

This contract is divided into lots: yes
Tenders may be submitted for all lots
II.2)Description

II.2.1)Title:

Media Buying Category.

Lot No: 1

II.2.2)Additional CPV code(s)

79342000

II.2.3)Place of performance

NUTS code: UKK13

II.2.4)Description of the procurement:

Please refer to the Brief contained in Appendix A of the invitation to tender.

II.2.5)Award criteria

Criteria below
Quality criterion – Name: Quality evaluation / Weighting: 60
Cost criterion – Name: Pricing evaluation / Weighting: 40

II.2.6)Estimated value

Value excluding VAT: 2 400 000.00 GBP

II.2.7)Duration of the contract, framework agreement or dynamic purchasing system

Start: 07/03/2018
End: 06/03/2022
This contract is subject to renewal: yes
Description of renewals:

The initial framework contract will be established for 3 years with and option of extending for another year.

II.2.10)Information about variants

Variants will be accepted: no

II.2.11)Information about options

Options: no
II.2.12)Information about electronic catalogues

II.2.13)Information about European Union funds

The procurement is related to a project and/or programme financed by European Union funds: no
II.2.14)Additional information
II.2)Description

II.2.1)Title:

Creative, Brand, and Messaging Category.

Lot No: 2

II.2.2)Additional CPV code(s)

79342000

II.2.3)Place of performance

NUTS code: UKK13

II.2.4)Description of the procurement:

Please refer to the Brief contained in Appendix A of the Invitation to tender.

II.2.5)Award criteria

Criteria below
Quality criterion – Name: Quality evaluation / Weighting: 60
Cost criterion – Name: Pricing evaluation / Weighting: 40

II.2.6)Estimated value

Value excluding VAT: 1 000 000.00 GBP

II.2.7)Duration of the contract, framework agreement or dynamic purchasing system

Start: 07/03/2018
End: 06/03/2022
This contract is subject to renewal: yes
Description of renewals:

The initial framework contract will be established for 3 years with and option of extending for another year.

II.2.10)Information about variants

Variants will be accepted: no

II.2.11)Information about options

Options: no
II.2.12)Information about electronic catalogues

II.2.13)Information about European Union funds

The procurement is related to a project and/or programme financed by European Union funds: no
II.2.14)Additional information
II.2)Description

II.2.1)Title:

PR Services Category.

Lot No: 3

II.2.2)Additional CPV code(s)

79416000

II.2.3)Place of performance

NUTS code: UKK13

II.2.4)Description of the procurement:

Please refer to the Brief contained in Appendix A of the invitation to tender.

II.2.5)Award criteria

Criteria below
Quality criterion – Name: Quality evaluation / Weighting: 60
Cost criterion – Name: Pricing evaluation / Weighting: 40

II.2.6)Estimated value

Value excluding VAT: 480 000.00 GBP

II.2.7)Duration of the contract, framework agreement or dynamic purchasing system

Start: 07/03/2018
End: 06/03/2022
This contract is subject to renewal: yes
Description of renewals:

The initial framework contract will be established for 3 years with and option of extending for another year.

II.2.10)Information about variants

Variants will be accepted: no

II.2.11)Information about options

Options: no
II.2.12)Information about electronic catalogues

II.2.13)Information about European Union funds

The procurement is related to a project and/or programme financed by European Union funds: no
II.2.14)Additional information

Section III: Legal, economic, financial and technical information

III.1)Conditions for participation

III.1.1)Suitability to pursue the professional activity, including requirements relating to enrolment on professional or trade registers

List and brief description of conditions:

Please refer to the Supplier Background Information form contained in the tender pack.

III.1.2)Economic and financial standing

Selection criteria as stated in the procurement documents

III.1.3)Technical and professional ability

Selection criteria as stated in the procurement documents
III.1.5)Information about reserved contracts
III.2)Conditions related to the contract
III.2.1)Information about a particular profession
III.2.2)Contract performance conditions:
III.2.3)Information about staff responsible for the performance of the contract

Section IV: Procedure

IV.1)Description

IV.1.1)Type of procedure

Open procedure

IV.1.3)Information about a framework agreement or a dynamic purchasing system

The procurement involves the establishment of a framework agreement
Framework agreement with several operators
Envisaged maximum number of participants to the framework agreement: 9
In the case of framework agreements, provide justification for any duration exceeding 4 years: Not applicable – the opportunity id for 3 + 1 years.
IV.1.4)Information about reduction of the number of solutions or tenders during negotiation or dialogue
IV.1.6)Information about electronic auction

IV.1.8)Information about the Government Procurement Agreement (GPA)

The procurement is covered by the Government Procurement Agreement: yes
IV.2)Administrative information
IV.2.1)Previous publication concerning this procedure

IV.2.2)Time limit for receipt of tenders or requests to participate

Date: 22/01/2018
Local time: 14:30
IV.2.3)Estimated date of dispatch of invitations to tender or to participate to selected candidates

IV.2.4)Languages in which tenders or requests to participate may be submitted:

English

IV.2.6)Minimum time frame during which the tenderer must maintain the tender

Duration in months: 3 (from the date stated for receipt of tender)

IV.2.7)Conditions for opening of tenders

Date: 22/01/2018
Local time: 15:00

Section VI: Complementary information

VI.1)Information about recurrence

This is a recurrent procurement: no

VI.2)Information about electronic workflows

Electronic ordering will be used
Electronic invoicing will be accepted
Electronic payment will be used
VI.3)Additional information:
VI.4)Procedures for review

VI.4.1)Review body

University of Gloucestershire
Finance and Planning Department, Pittville Student Village, Albert Road,
Cheltenham
GL52 3JG
United Kingdom
Telephone: +44 1242714178
E-mail: procurement@glos.ac.ukInternet address:http://www.glos.ac.uk/partnerships/pages/procurement.aspx

VI.4.2)Body responsible for mediation procedures

University of Gloucestershire
Finance and Planning Department, Pittville Student Village, Albert Road,
Cheltenham
GL52 3JG
United Kingdom
Telephone: +44 1242714178
E-mail: procurement@glos.ac.ukInternet address:http://www.glos.ac.uk/partnerships/pages/procurement.aspx

VI.4.3)Review procedure

Precise information on deadline(s) for review procedures:

The review procedure will be conducted in accordance with the requirements of the Public Contracts Regulations 2015.

VI.4.4)Service from which information about the review procedure may be obtained

University of Gloucestershire
Finance and Planning Department, Pittville Student Village, Albert Road,
Cheltenham
GL52 3JG
United Kingdom
Telephone: +44 1242714178
E-mail: procurement@glos.ac.ukInternet address: http://www.glos.ac.uk/partnerships/pages/procurement.aspx

VI.5)Date of dispatch of this notice:

04/12/2017

 

Read More

Birmingham City Council Marketing and Communications Services

Tender for Graphic Design Products and Services

Communications Services Framework

National Maritime Museum Media Agency Services Framework

Marketing Services for Bournemouth Arts by the Sea Festival

Enjoyed this post? Share it!