Marketing Invitation to Tender

Marketing Invitation to Tender

Invitation to tender for Marketing Southend to Northern Holland.

Southend-On-Sea Borough Council

Contract summary

Industry

Construction and Real Estate, Printing and Publishing

Location of contract

East of England

Value of contract (£)

£0 – £50,000

Published date

21 September 2015

Closing date

05 October 2015

Contract start date

06 October 2015

Contract end date

31 March 2016

Description

London Southend airport operates a route to Groningen, Northern Holland. Southend on Sea Borough Council is leading on a project to reach out to target markets in Northern Holland to visit Southend and contribute to local economic success linked to the airport’s destinations. We seek a marketing specialist to provide a concept, plan and media programme to deliver increase bookings to Southend via this route. Success of the campaign will be measured in partnership with airport and hotel partners. Specific knowledge and track record of delivery over international markets, understanding the Southend tourism offer and the Northern Holland marketplace will be essential. The marketing budget is £50k, expressions are required to demonstrate how this would be maximised in the marketplace. Working to a tight timetable to meet the funding objectives and within GREAT UK branding guidelines will be required. The project should start in Autumn 2015 and will conclude by 31 March 2016. Your submission should be received no later than 12 noon on Monday 5th October. The returned expressions will be considered against an evaluation ratio of 50% for price, 30% for innovation and 20% for quality. Please submit your request to tender to Expressionsofinterest@southend.gov.uk.

About the buyer

Address

Southend-on-Sea Borough Council

Civic Centre, Victoria Avenue

Southend-on-Sea, Essex

SS2 6ER

England

Email

Expressionsofinterest@southend.gov.uk

Other information

Attachments

Groningen Marketing Expression

Groningen marketing expression.docx

How to apply

Please apply directly to the buyer using the contact details provided.

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