Marketing Tender United Kingdom Hydrographic Office

Marketing Tender United Kingdom Hydrographic Office

1 – Public and Media Relations. 2 – Brand marketing communications. 3 – Channel Marketing. 4 – Photographic Services. 5 – Copywriting Services. 6 – Digital Communications. 7 – Multi Media and Presentations. 8 – Event and Business Conference Design and Management. 9 – Training. 10 – Research. Marketing Expertise Framework.

UK-Taunton: marketing services

2012/S 102-170899

Contract notice

Services

Directive 2004/18/EC

Section I: Contracting authority

I.1)Name, addresses and contact point(s)

UKHO
Procurement, UK Hydrographic Office, Admiralty Way
For the attention of: Mr Brian Stenson
TA1 2DN Taunton
UNITED KINGDOM
Telephone: +44 1823320627
E-mail: brian.stenson@ukho.gov.uk
Fax: +44 1823326885

I.2)Type of the contracting authority
Ministry or any other national or federal authority, including their regional or local sub-divisions
I.3)Main activity
Defence
I.4)Contract award on behalf of other contracting authorities
The contracting authority is purchasing on behalf of other contracting authorities: no

Section II: Object of the contract

II.1)Description
II.1.1)Title attributed to the contract by the contracting authority:
Marketing Expertise Framework.
II.1.2)Type of contract and location of works, place of delivery or of performance
Services
Main site or location of works, place of delivery or of performance: UK Hydrographic Office.
Admiralty Way.
Taunton.
Somerset.
TA2 8EW.
NUTS code UKK23
II.1.3)Information about a public contract, a framework agreement or a dynamic purchasing system (DPS)
The notice involves the establishment of a framework agreement
II.1.4)Information on framework agreement
Framework agreement with several operators
maximum number of participants to the framework agreement envisaged: 20
Duration of the framework agreement

Duration in years: 3

II.1.5)Short description of the contract or purchase(s)
The United Kingdom Hydrographic Office is looking to setup a Framework agreement, which is made up of 10 lots as detailed below and the duration is for three (3) years with the option of a one (1) year extension.
1 – Public and Media Relations.
2 – Brand marketing communications.
3 – Channel Marketing.
4 – Photographic Services.
5 – Copywriting Services.
6 – Digital Communications.
7 – Multi Media and Presentations.
8 – Event and Business Conference Design and Management.
9 – Training.
10 – Research
More detail as to what is included in these lots will be more detailed in the Pre Qualification Questionnaire, and if you are invited to proceed to the Invitation to Tender stage there will be even further detail.
II.1.6)Common procurement vocabulary (CPV)

79342000, 79340000, 79413000, 79342100

II.1.7)Information about Government Procurement Agreement (GPA)
II.1.8)Lots
This contract is divided into lots: yes
Tenders may be submitted for one or more lots
II.1.9)Information about variants
Variants will be accepted: no
II.2)Quantity or scope of the contract
II.2.1)Total quantity or scope:
The United Kingdom Hydrographic Office is looking to setup a Framework agreement, which is made up of 10 lots as detailed below and the duration is for three (3) years with the option of a one (1) year extension.
1 – Public and Media Relations.
2 – Brand marketing communications.
3 – Channel Marketing.
4 – Photographic Services.
5 – Copywriting Services.
6 – Digital Communications.
7 – Multi Media and Presentations.
8 – Event and Business Conference Design and Management.
9 – Training.
10 – Research
More detail as to what is included in these lots will be more detailed in the Pre Qualification Questionnaire, and if you are invited to proceed to the Invitation to Tender stage there will be even further detail.
II.2.2)Information about options
Options: no
II.2.3)Information about renewals
II.3)Duration of the contract or time limit for completion

Information about lots

Lot No: 1 Lot title: Public and Media Relations

1)Short description
Support the Admiralty marketing team in the design and development of communication strategies including audience targeted key messages and campaign development.
Day to day support including:
Campaign planning.
Press releases (written and placement).
Media liaison.
Speech writing.
Press coverage.
Media tracking.
2)Common procurement vocabulary (CPV)

79342000, 79340000, 79413000, 79342100

3)Quantity or scope
4)Indication about different date for duration of contract or starting/completion
5)Additional information about lots
Lot No: 2 Lot title: Brand marketing communications
1)Short description
Creative development of the Admiralty brand and communications.
General marketing communications support.
Monitoring and updating brand guidelines.
Design and production of printed media – brochures/flyers/etc.
Design and production of advertisements for digital and traditional media.
Ad hoc copywriting requirements (in general copywriting will be supplied by a specialist agency).
General stationery etc.
2)Common procurement vocabulary (CPV)

79342000, 79340000, 79413000, 79342100

3)Quantity or scope
4)Indication about different date for duration of contract or starting/completion
5)Additional information about lots
Lot No: 3 Lot title: Channel Marketing
1)Short description
Evaluation and development of channel marketing strategy to encompass new and existing channel partners.
Design and development of customer and distributor communications including co-branded collateral and seminars.
Support and development of web based distributor toolkit.
2)Common procurement vocabulary (CPV)

79342000, 79340000, 79413000, 79342100

3)Quantity or scope
4)Indication about different date for duration of contract or starting/completion
5)Additional information about lots
Lot No: 4 Lot title: Photographic Services
1)Short description
Location shoots – events and exhibitions, ship bridges, ports etc.
Studio shoots – product and product related and portraiture photography.
UKHO staff portraiture and office shots at Taunton HQ.
2)Common procurement vocabulary (CPV)

79342000, 79340000, 79413000, 79342100

3)Quantity or scope
4)Indication about different date for duration of contract or starting/completion
5)Additional information about lots
Lot No: 5 Lot title: Copywriting Services
1)Short description
Development of key messages for advertising and general collateral including web copy.
Presentation and speech writing.
Technical documentation.
2)Common procurement vocabulary (CPV)

79342000, 79340000, 79413000, 79342100

3)Quantity or scope
4)Indication about different date for duration of contract or starting/completion
5)Additional information about lots
Lot No: 6 Lot title: Digital Communications
1)Short description
Design and development of digital customer contact strategy demonstrating full understanding of national and international digital media and online standards.
Website evaluation, design, development, hosting and maintenance.
Online campaign planning to support Admiralty Communications Strategy.
Microsoft SharePoint knowledge (desirable).
2)Common procurement vocabulary (CPV)

79342000, 79340000, 79413000, 79342100

3)Quantity or scope
4)Indication about different date for duration of contract or starting/completion
5)Additional information about lots
Lot No: 7 Lot title: Multi Media and Presentations
1)Short description
Film and video planning and production.
3D and 2D modelling and animation.
Interactive / non-linear presentations and general presentations to support commercial department.
Music – search and recommendation of suitable music to support film together with the design provision of bespoke music where application.
FinalCut Pro expertise (desirable).
2)Common procurement vocabulary (CPV)

79342000, 79340000, 79413000, 79342100

3)Quantity or scope
4)Indication about different date for duration of contract or starting/completion
5)Additional information about lots
Lot No: 8 Lot title: Event and Business Conference Design and Management
1)Short description
Complete conference and seminar design and management including recommendation and sourcing of key note speakers.
Venue recommendation and negotiation.
Delegate management.
2)Common procurement vocabulary (CPV)

79342000, 79340000, 79413000, 79342100

3)Quantity or scope
4)Indication about different date for duration of contract or starting/completion
5)Additional information about lots
Lot No: 9 Lot title: Training
1)Short description
Course design and delivery for sales and technical product support.
Computer based training – design and production.
Facilitation services for internal and external training.
2)Common procurement vocabulary (CPV)

79342000, 79340000, 79413000, 79342100

3)Quantity or scope
4)Indication about different date for duration of contract or starting/completion
5)Additional information about lots
Lot No: 10 Lot title: Research
1)Short description
Provide qualitative specialist marine industry research (including navigation) to support the production of white papers and provide input into the Admiralty communications strategy.
Provide brand tracking research and reporting.
2)Common procurement vocabulary (CPV)

79342000, 79340000, 79413000, 79342100

3)Quantity or scope
4)Indication about different date for duration of contract or starting/completion
5)Additional information about lots

Section III: Legal, economic, financial and technical information

III.1)Conditions relating to the contract
III.1.1)Deposits and guarantees required:
Please see the attached Pre Qualification Questionnaire for more details.
III.1.2)Main financing conditions and payment arrangements and/or reference to the relevant provisions governing them:
Please see the attached Pre Qualification Questionnaire for more details.
III.1.3)Legal form to be taken by the group of economic operators to whom the contract is to be awarded:
Please see the attached Pre Qualification Questionnaire for more details.
III.1.4)Other particular conditions
III.2)Conditions for participation
III.2.1)Personal situation of economic operators, including requirements relating to enrolment on professional or trade registers
Information and formalities necessary for evaluating if the requirements are met: Any supplier may be disqualified who:
(a) is bankrupt or is being wound up, where his affairs are being administered by the court, where he has entered into an arrangement with creditors, where he has suspended business activities or is in any analogous situation arising from a similar procedure under national laws and regulations;
(b) is the subject of proceedings for a declaration of bankruptcy, for an order compulsory winding up the administration by the court or of an arrangement with creditors or of any other similar proceedings under national laws and regulations;
(c) has been convicted by a judgment which has the force of res judicata in accordance with the legal provisions of the country of any offence concerning his professional conduct;
(d) has been guilty of grave professional misconduct proven by any means which the contract authorities can demonstrate;
(e) has not fulfilled obligations relating to the payment of social security contributions in accordance with the legal provisions of the country in which he is established or with those of the country of the contracting authority;
(f) has not fulfilled obligations relating to the payment of taxes in accordance with the legal provisions of the country in which he is established or with those of the country of the contracting authority;
(g) is guilty of serious misrepresentation in supplying the information required under this Section or has not supplied such information;
(h) has been the subject of a conviction for participation in a criminal organization, as defined in Article 2(1) of Council Joint Action 98/733/JHA;
(i) has been the subject of a conviction for corruption, as defined in Article 3 of the Council Act of 26.5.1972 and Article 3(1) of Council Joint Action 98/742/JHA3 respectively;
(j)has been the subject of a conviction for fraud within the meaning of Article 1 of the Convention relating to the protection of the financial interests of the European Communities;
(k) has been the subject of a conviction for money laundering, as defined in Article 1 of Council Directive 91/308/EEC of 10.6.1991 on prevention of the use of the financial system for the purpose of money laundering.
Information and formalities necessary for evaluating if requirements are met:
Please see the attached Pre Qualification Questionnaire for more details.
III.2.2)Economic and financial ability
Information and formalities necessary for evaluating if the requirements are met: (b) the presentation of balance-sheets or extracts from the balance-sheets, where publication of the balance-sheet is required under the law of the country in which the economic operator is established;
Information and formalities necessary for evaluating if requirements are met:
Please see the attached Pre Qualification Questionnaire for more details.
Minimum level(s) of standards possibly required: Please see the attached Pre Qualification Questionnaire for more details.
III.2.3)Technical capacity
Information and formalities necessary for evaluating if the requirements are met:
Please see the attached Pre Qualification Questionnaire for more details.
Minimum level(s) of standards possibly required:
Please see the attached Pre Qualification Questionnaire for more details.
III.2.4)Information about reserved contracts
III.3)Conditions specific to services contracts
III.3.1)Information about a particular profession
III.3.2)Staff responsible for the execution of the service

Section IV: Procedure

IV.1)Type of procedure
IV.1.1)Type of procedure
Restricted
IV.1.2)Limitations on the number of operators who will be invited to tender or to participate
Envisaged number of operators: 20
Objective criteria for choosing the limited number of candidates: Please see the attached Pre Qualification Questionnaire for more details.
IV.1.3)Reduction of the number of operators during the negotiation or dialogue
IV.2)Award criteria
IV.2.1)Award criteria
The most economically advantageous tender in terms of the criteria stated in the specifications, in the invitation to tender or to negotiate or in the descriptive document
IV.2.2)Information about electronic auction
An electronic auction will be used: no
IV.3)Administrative information
IV.3.1)File reference number attributed by the contracting authority:
HA294/005/142
IV.3.2)Previous publication(s) concerning the same contract
IV.3.3)Conditions for obtaining specifications and additional documents or descriptive document
Payable documents: no
IV.3.4)Time limit for receipt of tenders or requests to participate
2.7.2012 – 12:00
IV.3.5)Date of dispatch of invitations to tender or to participate to selected candidates
IV.3.6)Language(s) in which tenders or requests to participate may be drawn up
English.
IV.3.7)Minimum time frame during which the tenderer must maintain the tender
in days: 90 (from the date stated for receipt of tender)
IV.3.8)Conditions for opening tenders

Section VI: Complementary information

VI.1)Information about recurrence
VI.2)Information about European Union funds
VI.3)Additional information
Tenderers will need to register free to the United Kingdom Hydrographic Office e-procurement system (Pro-Contract), and express interest in the Marketing Expertise Framework Tender within the opportunities section.
The link to Pro-Contract is as below: https://ukhocontracts.ukho.gov.uk/procontract/ukho/supplier.nsf/frm_home?openForm
VI.4)Procedures for appeal
VI.4.1)Body responsible for appeal procedures
VI.4.2)Lodging of appeals
VI.4.3)Service from which information about the lodging of appeals may be obtained

VI.5)Date of dispatch of this notice:28.5.2012

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