Media Agency Services London
A – Media Buying; B – Media Planning and Reporting; C – Accountability Analysis.
United Kingdom-London: Advertising and marketing services
2016/S 126-225232
Contract notice
Services
Directive 2014/24/EU
Section I: Contracting authority
I.1)Name and addresses
Bruce Kenrick House, 2 Killick Street
London
N1 9FL
United Kingdom
Contact person: Central Procurement
E-mail: tender@nhhg.org.uk
NUTS code: UKI
Internet address(es):Main address: https://www.bipsolutions.com
Address of the buyer profile: http://www.nottinghillhousing.org.uk/
I.3)Communication
I.4)Type of the contracting authority
I.5)Main activity
Section II: Object
II.1.1)Title:
Notting Hill Home Ownership – Media Agency Services.
II.1.2)Main CPV code
II.1.3)Type of contract
II.1.4)Short description:
The contracting authority, Notting Hill Home Ownership (NHHO), wishes to procure a full-service media agency to work as a proactive partner to provide media planning and buying support in relation to London property advertising. We would require our media agency to be able to meet these key objectives:
A — Media Buying;
B — Media Planning and Reporting;
C — Accountability Analysis;
D — Social Media targeted advertising placement — management and reporting;
E — Data and Direct Marketing Management;
F — Sales and Lead Data management;
G — Media Innovation.
Potential Bidders must have experience of operating within London, or a City of similar size and complexity, they must be able to demonstrate links with media outlets within London and understanding of the importance of maximising return on investment for NHHO when launching a media campaign.
II.1.5)Estimated total value
II.1.6)Information about lots
II.2.2)Additional CPV code(s)
II.2.3)Place of performance
London.
II.2.4)Description of the procurement:
To provide a strategic media buying service to support Notting Hill Housing’s (NHH) sales programme. To develop a strategic approach to increase awareness of NHH’s sales programme and increase the volume of sales enquiries. To support the marketing function to raise awareness of the NHH brand as a developer of private sale homes, shared ownership homes and social housing.
Bidders should be aware that NHH has included ‘marketing management consultancy service’ and ‘market research services’ within the CPV codes for completeness, however should NHH require these services, it would form a small percentage of the total contract value.
II.2.5)Award criteria
II.2.6)Estimated value
II.2.7)Duration of the contract, framework agreement or dynamic purchasing system
This contract may be renewed upon it’s expiry.
II.2.10)Information about variants
II.2.11)Information about options
II.2.13)Information about European Union funds
Section III: Legal, economic, financial and technical information
III.2.1)Information about a particular profession
Section IV: Procedure
IV.1.1)Type of procedure
IV.1.8)Information about the Government Procurement Agreement (GPA)
IV.2.2)Time limit for receipt of tenders or requests to participate
IV.2.4)Languages in which tenders or requests to participate may be submitted:
IV.2.6)Minimum time frame during which the tenderer must maintain the tender
IV.2.7)Conditions for opening of tenders
Section VI: Complementary information
VI.1)Information about recurrence
VI.3)Additional information:
The contracting authority considers that this contract may be suitable for economic operators that are small or medium enterprises (SMEs). However, any selection of tenderers will be based solely on the criteria set out for the procurement.
Where the term contracting authority has been referred to specifically in relation to Notting Hill Home Ownership, this means “Any parent undertaking of Notting Hill Housing Trust or Notting Hill Home Ownership, and any subsidiary undertaking of Notting Hill Housing Trust or Notting Hill Home Ownership or of such parent undertaking, now or in the future.
Bidders should note the contract value advertised for this opportunity has been calculated from the past 3 years of spend.
To access the tender documents, Bidders should enter the following Access Code: K28S2W9JR2.
For more information about this opportunity, please visit the Delta eSourcing portal at:
https://www.delta-esourcing.com/tenders/UK-UK-London:-Advertising-and-marketing-services./K28S2W9JR2
To respond to this opportunity, please click here:
https://www.delta-esourcing.com/respond/K28S2W9JR2
GO Reference: GO-2016628-PRO-8419349.
VI.4.1)Review body
Royal Courts of Justice, Strand
London
WC2A 2LL
United Kingdom
VI.4.2)Body responsible for mediation procedures
70 Fleet Street
London
EC4Y 1EU
United Kingdom
VI.5)Date of dispatch of this notice:
Related Posts
Marketing and Advertising Solutions Hampshire
Advertising and Marketing Frameworks
Appointment of Advertising Agencies
Design and Marketing Communication Services Stoke-on-Trent