Media Agency Services London

A – Media Buying; B – Media Planning and Reporting; C – Accountability Analysis.

United Kingdom-London: Advertising and marketing services

2016/S 126-225232

Contract notice

Services

Directive 2014/24/EU

Section I: Contracting authority

I.1)Name and addresses

Notting Hill Home Ownership Limted
Bruce Kenrick House, 2 Killick Street
London
N1 9FL
United Kingdom
Contact person: Central Procurement
E-mail: tender@nhhg.org.uk
NUTS code: UKI

Internet address(es):Main address: https://www.bipsolutions.com

Address of the buyer profile: http://www.nottinghillhousing.org.uk/

I.2)Joint procurement

I.3)Communication

The procurement documents are available for unrestricted and full direct access, free of charge, at: http://www.delta-esourcing.com/tenders/UK-UK-London:-Advertising-and-marketing-services./K28S2W9JR2

Additional information can be obtained from the abovementioned address

Tenders or requests to participate must be submitted electronically via: https://www.delta-esourcing.com/delta/buyers/tenders/viewTenderStatus.html?id=206447306

Tenders or requests to participate must be submitted to the abovementioned address

I.4)Type of the contracting authority

Body governed by public law

I.5)Main activity

Housing and community amenities

Section II: Object

II.1)Scope of the procurement

II.1.1)Title:

Notting Hill Home Ownership – Media Agency Services.

II.1.2)Main CPV code

79340000

II.1.3)Type of contract

Services

II.1.4)Short description:

The contracting authority, Notting Hill Home Ownership (NHHO), wishes to procure a full-service media agency to work as a proactive partner to provide media planning and buying support in relation to London property advertising. We would require our media agency to be able to meet these key objectives:

A — Media Buying;

B — Media Planning and Reporting;

C — Accountability Analysis;

D — Social Media targeted advertising placement — management and reporting;

E — Data and Direct Marketing Management;

F — Sales and Lead Data management;

G — Media Innovation.

Potential Bidders must have experience of operating within London, or a City of similar size and complexity, they must be able to demonstrate links with media outlets within London and understanding of the importance of maximising return on investment for NHHO when launching a media campaign.

II.1.5)Estimated total value

Value excluding VAT: 1 800 000.00 GBP

II.1.6)Information about lots

This contract is divided into lots: no

II.2)Description

II.2.1)Title:

II.2.2)Additional CPV code(s)

79310000

79413000

II.2.3)Place of performance

NUTS code: UKI

Main site or place of performance:

London.

II.2.4)Description of the procurement:

To provide a strategic media buying service to support Notting Hill Housing’s (NHH) sales programme. To develop a strategic approach to increase awareness of NHH’s sales programme and increase the volume of sales enquiries. To support the marketing function to raise awareness of the NHH brand as a developer of private sale homes, shared ownership homes and social housing.

Bidders should be aware that NHH has included ‘marketing management consultancy service’ and ‘market research services’ within the CPV codes for completeness, however should NHH require these services, it would form a small percentage of the total contract value.

II.2.5)Award criteria

Price is not the only award criterion and all criteria are stated only in the procurement documents

II.2.6)Estimated value

Value excluding VAT: 1 800 000.00 GBP

II.2.7)Duration of the contract, framework agreement or dynamic purchasing system

Start: 23/08/2016

End: 22/08/2019

This contract is subject to renewal: yes

Description of renewals:

This contract may be renewed upon it’s expiry.

II.2.10)Information about variants

Variants will be accepted: no

II.2.11)Information about options

Options: no

II.2.12)Information about electronic catalogues

II.2.13)Information about European Union funds

The procurement is related to a project and/or programme financed by European Union funds: no

II.2.14)Additional information

Section III: Legal, economic, financial and technical information

III.1)Conditions for participation

III.1.1)Suitability to pursue the professional activity, including requirements relating to enrolment on professional or trade registers

III.1.2)Economic and financial standing

III.1.3)Technical and professional ability

III.1.5)Information about reserved contracts

III.2)Conditions related to the contract

III.2.1)Information about a particular profession

Execution of the service is reserved to a particular profession

III.2.2)Contract performance conditions:

III.2.3)Information about staff responsible for the performance of the contract

Section IV: Procedure

IV.1)Description

IV.1.1)Type of procedure

Open procedure

IV.1.3)Information about a framework agreement or a dynamic purchasing system

IV.1.4)Information about reduction of the number of solutions or tenders during negotiation or dialogue

IV.1.6)Information about electronic auction

IV.1.8)Information about the Government Procurement Agreement (GPA)

The procurement is covered by the Government Procurement Agreement: no

IV.2)Administrative information

IV.2.1)Previous publication concerning this procedure

IV.2.2)Time limit for receipt of tenders or requests to participate

Date: 29/07/2016

Local time: 17:00

IV.2.3)Estimated date of dispatch of invitations to tender or to participate to selected candidates

IV.2.4)Languages in which tenders or requests to participate may be submitted:

English

IV.2.6)Minimum time frame during which the tenderer must maintain the tender

Tender must be valid until: 28/02/2017

IV.2.7)Conditions for opening of tenders

Date: 01/08/2016

Local time: 12:00

Section VI: Complementary information

VI.1)Information about recurrence

This is a recurrent procurement: no

VI.2)Information about electronic workflows

VI.3)Additional information:

The contracting authority considers that this contract may be suitable for economic operators that are small or medium enterprises (SMEs). However, any selection of tenderers will be based solely on the criteria set out for the procurement.

Where the term contracting authority has been referred to specifically in relation to Notting Hill Home Ownership, this means “Any parent undertaking of Notting Hill Housing Trust or Notting Hill Home Ownership, and any subsidiary undertaking of Notting Hill Housing Trust or Notting Hill Home Ownership or of such parent undertaking, now or in the future.

Bidders should note the contract value advertised for this opportunity has been calculated from the past 3 years of spend.

To access the tender documents, Bidders should enter the following Access Code: K28S2W9JR2.

For more information about this opportunity, please visit the Delta eSourcing portal at:

https://www.delta-esourcing.com/tenders/UK-UK-London:-Advertising-and-marketing-services./K28S2W9JR2

To respond to this opportunity, please click here:

https://www.delta-esourcing.com/respond/K28S2W9JR2

GO Reference: GO-2016628-PRO-8419349.

VI.4)Procedures for review

VI.4.1)Review body

Court of Appeal
Royal Courts of Justice, Strand
London
WC2A 2LL
United Kingdom

VI.4.2)Body responsible for mediation procedures

Centre for Effective Dispute Resolution (CEDR)
70 Fleet Street
London
EC4Y 1EU
United Kingdom