Media Agency Services Tender – Preston

Media Agency Services Tender – Preston

Places for People are seeking to appoint a sole supplier of media services and as such, wish to form a Framework which will be utilised and owned by Places for People.

United Kingdom-Preston: Advertising and marketing services

2019/S 120-294263

Contract notice

Services

Legal Basis:

Directive 2014/24/EU

Section I: Contracting authority

I.1)Name and addresses

Places for People Group Ltd
4 The Pavilions, Port Way
Preston
PR2 2YB
United Kingdom
E-mail: purchasing@placesforpeople.co.uk
NUTS code: UK
Internet address(es):Main address: www.placesforpeople.co.uk

Address of the buyer profile: www.placesforpeople.co.uk

I.2)Information about joint procurement

I.3)Communication

The procurement documents are available for unrestricted and full direct access, free of charge, at: https://www.delta-esourcing.com/tenders/UK-UK-Preston:-Advertising-and-marketing-services./4MF5DZD627
Additional information can be obtained from the abovementioned address
Tenders or requests to participate must be submitted electronically via: https://www.delta-esourcing.com/tenders/UK-UK-Preston:-Advertising-and-marketing-services./4MF5DZD627
Tenders or requests to participate must be submitted to the abovementioned address

I.4)Type of the contracting authority

Body governed by public law

I.5)Main activity

Housing and community amenities

Section II: Object

II.1)Scope of the procurement

II.1.1)Title:

Media Agency Services

II.1.2)Main CPV code

79340000

II.1.3)Type of contract

Services

II.1.4)Short description:

Places for People are seeking to appoint a sole supplier of media services and as such, wish to form a framework which will be utilised and owned by Places for People. It is intended that this framework will be used for the Places for People’s and their group subsidiaries media needs. The initial term of the contract will be 12 months, with two (2) possible optional 12 month extensions, making a potential maximum contract term of three (3) years.

The successful supplier will be tasked with creating a series of carefully-crafted annual paid media plans across approximately 15 priority property developments within the UK.

A broad annual budget of between 500 000 GBP and 1 000 000 GBP will be provided to cover all media costs, tracking and agency fees.

It is expected that on boarding of information and campaign set up will occur throughout August and that full management of this service will be in place, including initial campaigns live by the beginning of September 2019.

II.1.5)Estimated total value

II.1.6)Information about lots

This contract is divided into lots: no
II.2)Description
II.2.1)Title:

II.2.2)Additional CPV code(s)

22462000
79341000
79341400

II.2.3)Place of performance

NUTS code: UK
Main site or place of performance:

UNITED KINGDOM.

II.2.4)Description of the procurement:

Places for People are seeking to appoint a sole supplier of media services and as such, wish to form a framework which will be utilised and owned by Places for People. The initial term of the contract will be 12 months, with two (2) possible optional 12 month extensions, making a potential maximum contract term of three (3) years.

Places for People are working towards an ambitious growth strategy within the property sales market. We operate our property sales part of the business across 2 developer identities — Places for People Developments and Zero C, and alongside Brio Retirement Living are looking to collaborate with a forward-thinking marketing agency to drive awareness, leads and property sales across the UK. Working with an internal Marketing and Communications team, you will be tasked with creating a series of carefully-crafted annual paid media plans across approximately 15 priority property developments, ranging from as far north as Inverness to as southerly as Portland.

The successful supplier will be a creative agency who will endeavour to truly understand both the local and national opportunities and challenges faced by our organisation in order to put forward an effective proposal to maximize the return on our investment. Our strategy needs to consider the full customer journey, paid media is a significant element but we also need you to work closely with our internal content marketing resources to ensure we effectively articulate our brand story, utilising suitable communications channels to present our messages and work towards a long term approach to connecting with our audience and building a relationship.

We expect our agency to provide a deep level of performance analysis and sensible recommendations to continuously refine our approach, you will collaborate with internal teams to access insight via Google Analytics, our CRM (Salesforce) and any other monitoring tools to put together an end-to-end evaluation of our activity.

We require extensive experience from our agency with regards to paid search, social media, display, programmatic, remarketing, landing page optimization and all other elements needed to construct a well-balanced online campaign. Although digital will form the core of our approach we also require our agency to have a widespread understanding of offline opportunities and will welcome suggestions to target/generate interest via traditional media channels. It is therefore important that the agency has a strong grasp on all of our localised markets and can incorporate local supply/demand into national-scale marketing channels.

An annual budget of between 500 000 GBP and 1 000 000 GBP will be provided to cover all media costs, tracking and agency fees. This budget range has been set at a broad level as we will need to collaborate with our agency to suggest an appropriate level of spend to meet the demand and achieve our sales targets. It is expected that on boarding of information and campaign set up will occur throughout August and that full management of this service will be in place, including initial campaigns live by the beginning of September 2019.

The key requirements are as follows:

— online and offline media buying — all purchasing through traditional media and digital channels for our priority development sites,

— researching appropriate sources of insight to dictate the targeting and advert placement strategy,

— set up and management of all paid campaigns via online and offline channels,

— collaboration with our channels team to set up tracking, tagging, reports, etc.,

— working with our content resources to ensure that all appropriate content opportunities are utilised within the campaigns,

— closely monitoring results and seeking continuous improvements to refine the campaigns,

— weekly reporting and update calls,

— monthly meetings to review performance and next steps.

II.2.5)Award criteria

Price is not the only award criterion and all criteria are stated only in the procurement documents
II.2.6)Estimated value

II.2.7)Duration of the contract, framework agreement or dynamic purchasing system

Duration in months: 12
This contract is subject to renewal: yes
Description of renewals:

In additional to the initial term of 12 months, there are two (2) additional optional extension periods of 12 months each making a total possible contract term of three (3) years.

II.2.10)Information about variants

Variants will be accepted: no

II.2.11)Information about options

Options: no
II.2.12)Information about electronic catalogues

II.2.13)Information about European Union funds

The procurement is related to a project and/or programme financed by European Union funds: no

II.2.14)Additional information

To respond to this opportunity please click here: https://placesforpeople.delta-esourcing.com/respond/4MF5DZD627

Section III: Legal, economic, financial and technical information

III.1)Conditions for participation
III.1.1)Suitability to pursue the professional activity, including requirements relating to enrolment on professional or trade registers

III.1.2)Economic and financial standing

Selection criteria as stated in the procurement documents

III.1.3)Technical and professional ability

Selection criteria as stated in the procurement documents
III.1.5)Information about reserved contracts
III.2)Conditions related to the contract
III.2.1)Information about a particular profession
III.2.2)Contract performance conditions:
III.2.3)Information about staff responsible for the performance of the contract

Section IV: Procedure

IV.1)Description

IV.1.1)Type of procedure

Open procedure

IV.1.3)Information about a framework agreement or a dynamic purchasing system

The procurement involves the establishment of a framework agreement
Framework agreement with a single operator
IV.1.4)Information about reduction of the number of solutions or tenders during negotiation or dialogue
IV.1.6)Information about electronic auction

IV.1.8)Information about the Government Procurement Agreement (GPA)

The procurement is covered by the Government Procurement Agreement: yes
IV.2)Administrative information
IV.2.1)Previous publication concerning this procedure

IV.2.2)Time limit for receipt of tenders or requests to participate

Date: 22/07/2019
Local time: 12:00
IV.2.3)Estimated date of dispatch of invitations to tender or to participate to selected candidates

IV.2.4)Languages in which tenders or requests to participate may be submitted:

English

IV.2.6)Minimum time frame during which the tenderer must maintain the tender

Duration in months: 3 (from the date stated for receipt of tender)

IV.2.7)Conditions for opening of tenders

Date: 22/07/2019
Local time: 12:00

Section VI: Complementary information

VI.1)Information about recurrence

This is a recurrent procurement: no

VI.2)Information about electronic workflows

Electronic ordering will be used
Electronic invoicing will be accepted
Electronic payment will be used

VI.3)Additional information:

The Contracting Authority considers that this contract may be suitable for economic operators that are small or medium enterprises (SMEs). However, any selection of tenderers will be based solely on the criteria set out for the procurement.

For more information about this opportunity, please visit the Delta eSourcing portal at:

https://placesforpeople.delta-esourcing.com/tenders/UK-UK-Preston:-Advertising-and-marketing-services./4MF5DZD627

To respond to this opportunity, please click here:

https://placesforpeople.delta-esourcing.com/respond/4MF5DZD627

GO Reference: GO-2019621-PRO-15018713

VI.4)Procedures for review

VI.4.1)Review body

High Court of England and Wales
Royal Courts of Justice, Strand
London
WC2A 2LL
United Kingdom

VI.4.2)Body responsible for mediation procedures

High Court of England and Wales
Royal Courts of Justice, Strand
London
WC2A 2LL
United Kingdom
VI.4.3)Review procedure

VI.4.4)Service from which information about the review procedure may be obtained

Crown Commercial Services
1 Horse Guards Road
London
SW1A 2HQ
United Kingdom

VI.5)Date of dispatch of this notice:

21/06/2019