Media Buying and Creative Services Framework

Media Buying and Creative Services Framework

Lot 1: Media Buying and Creative; Lot 2: Photography Services; Lot 3: Video Production Services;
Lot 4: Promotional Products.

United Kingdom-Wolverhampton: Business services: law, marketing, consulting, recruitment, printing and security

2016/S 083-147288

Contract notice

Services

Directive 2004/18/EC

Section I: Contracting authority

I.1)Name, addresses and contact point(s)

University of Wolverhampton
MX Building, Camp Street
For the attention of: Procurement
WV1 1AD Wolverhampton
UNITED KINGDOM
Telephone: +44 1902321000
E-mail: procurement@wlv.ac.uk

Internet address(es):

General address of the contracting authority: www.wlv.ac.uk

Electronic access to information: www.wlv.bravosolution.co.uk

Electronic submission of tenders and requests to participate: www.wlv.bravosolution.co.uk

Further information can be obtained from: The above mentioned contact point(s)

Specifications and additional documents (including documents for competitive dialogue and a dynamic purchasing system) can be obtained from: The above mentioned contact point(s)

Tenders or requests to participate must be sent to: The above mentioned contact point(s)

I.2)Type of the contracting authority

Body governed by public law

I.3)Main activity

Education

I.4)Contract award on behalf of other contracting authorities

The contracting authority is purchasing on behalf of other contracting authorities: no

Section II: Object of the contract

II.1)Description

II.1.1)Title attributed to the contract by the contracting authority:

15-35A A Framework Agreement for External Relations Management Services.

II.1.2)Type of contract and location of works, place of delivery or of performance

Services
Service category No 27: Other services
Main site or location of works, place of delivery or of performance: West Midlands.

NUTS code UK

II.1.3)Information about a public contract, a framework agreement or a dynamic purchasing system (DPS)

The notice involves the establishment of a framework agreement

II.1.4)Information on framework agreement

Framework agreement with several operators

Duration of the framework agreement

Duration in months: 48

Estimated total value of purchases for the entire duration of the framework agreement

Estimated value excluding VAT: 4 920 000 GBP

II.1.5)Short description of the contract or purchase(s)

The University of Wolverhampton (the ‘University’) (including any entity which from time to time is a subsidiary of the University of Wolverhampton and any entity over which from time to time any of the entities defined in this paragraph either directly or indirectly exercises management control, even though it may own less than (50 %) of the shares and is prevented by law from owning a greater shareholding) wishes to enter into a contract (the “Contract”) with a Contractor (the ‘Contractor’) to supply External Relations Management Services to the University and its Entities. The University is seeking agreements via competitive Tenders (“Tenders”) from suitably qualified organisations (“Tenderers”) in response to this Invitation to Tender (“ITT”) for the provision of the aforementioned goods (‘Goods’) and related services (‘Services’).
In order to allow this Contract to be used for potential European Union funded projects we are notifying all tenderers that some works might be subject to part funding by the European Structural and Investment Funds Growth Programme for England (2014-2020) or any other European Union Funded Programme.
The opportunity will also be available for use by other Public Bodies in Wolverhampton and Partner Authorities in the West Midlands Combined Authority.
The term of the Contract shall be for a period of 3 years commencing on 1.10.2016 with an optional extension of up to an additional 12 months.
The tender is split into the following lots with 1 Supplier awarded to Lot 1 and a maximum of 3 Suppliers on Lots 2,3 and 4:
— Lot 1: Media Buying and Creative (1 supplier);
— Lot 2: Photography Services (3 Suppliers max);
— Lot 3: Video Production Services (3 Suppliers max);
— Lot 4: Promotional Products (3 Suppliers max).
The Qualification Assessment is scored on a Pass/Fail basis in accordance with the standard qualification questions implemented by the Crown Commercial Services (CCS)/Cabinet Office and as detailed in the Scoring Methodology (Appendix 1).

The deadline for submissions is 31.5.2016, 12:00. To respond to this opportunity follow this link https://wlv.bravosolution.co.uk

II.1.6)Common procurement vocabulary (CPV)

79000000

II.1.7)Information about Government Procurement Agreement (GPA)

The contract is covered by the Government Procurement Agreement (GPA): yes

II.1.8)Lots

This contract is divided into lots: yes
Tenders may be submitted for one or more lots
II.1.9)Information about variants
II.2)Quantity or scope of the contract

II.2.1)Total quantity or scope:

The tender is split into the following lots with 1 Supplier awarded to Lot 1 and a maximum of 3 Suppliers on Lots 2,3 and 4:
— Lot 1: Media Buying and Creative;
— Lot 2: Photography Services;
— Lot 3: Video Production Services;
— Lot 4: Promotional Products.
The term of the Contract shall be for a period of 4 years commencing on 1.10.2016 with an optional extension of up to an additional 12 months.
Estimated value excluding VAT: 4 920 000 GBP
II.2.2)Information about options

II.2.3)Information about renewals

This contract is subject to renewal: yes
In the case of renewable supplies or service contracts, estimated timeframe for subsequent contracts:
in months: 42 (from the award of the contract)

II.3)Duration of the contract or time limit for completion

Duration in months: 48 (from the award of the contract)

Information about lots

Lot No: 1 Lot title: Media Buying and Creative

1)Short description

The University of Wolverhampton is seeking to appoint a brand communications agency to work on the development of a strong brand identity for the University that clearly differentiates and positions it (through its marketing communications) as a major regional/national and International HEI.
We are looking for a creative concept that reflects the core values of the University of Wolverhampton, but must also relate to its target audiences and our service offer.
The External Relations Department at the University has been tasked with raising the profile of the University as a whole.
The University now wishes to engage with a supplier partner who can positively contribute to the image of the University, translate strategic brand developments into bold, creative brand communications, with the ultimate aim of enhancing its regional reputation and articulating a national/international profile.

2)Common procurement vocabulary (CPV)

79000000

3)Quantity or scope

Brand communications services, to include marketing communications and brand management. Innovative design/media buying/recruitment advertising.
Estimated value excluding VAT: 4 600 000 GBP
4)Indication about different date for duration of contract or starting/completion

5)Additional information about lots

The Contracting Authority intends to use an eTendering system in this procurement exercise and reserves the right to use a reverse auction.

Lot No: 2 Lot title: Photography Services

1)Short description

The University of Wolverhampton External Relations Department are looking to contract with 1 or more suitable service providers for the provision of Photographic Services.
External Relations is the Marketing, Communication and Alumni and Development function at the University of Wolverhampton. External Relations in agreement with Procurement will manage the day to day relationships.
The External Relations Department has in recent years created a photo library that covers a complete range of photography. Photography is required across a wide range of projects and initiatives incorporating academic faculties, departments and partners.
We are looking for high-quality offers in terms of goods and/or services that are ‘fit for purpose’ and 1 that also demonstrates excellent value for money over the entire Agreement period.

2)Common procurement vocabulary (CPV)

92100000, 79960000

3)Quantity or scope

Photography will be commissioned on a project and ad-hoc basis and will cover all activities at the University of Wolverhampton.
The majority of photography commissioned by the University will be located within the 3 main campus areas of the University (Wolverhampton, Walsall and Telford — for address details refer to Appendix A). On occasions, photographers will be required to photograph local attractions in the region or obtain images of case studies or partner institutes that need promoting.
Estimated value excluding VAT: 96 000 GBP
4)Indication about different date for duration of contract or starting/completion

5)Additional information about lots

The Contracting Authority intends to use an eTendering system in this procurement exercise and reserves the right to use a reverse auction.

Lot No: 3 Lot title: Video Production Services

1)Short description

The University of Wolverhampton is looking to contract with 1 or more suitable service providers for the provision of its video production services.
Video production is required across a wide range of University projects and initiatives incorporating academic faculties, departments and partners.
Video production will be commissioned on a project and ad-hoc basis and will cover all activities at the University of Wolverhampton.

2)Common procurement vocabulary (CPV)

92100000

3)Quantity or scope

The supplier will be expected to produce:
— Promotional video communications for External Audiences. Examples include student recruitment; demonstration of research impact; philanthropic fund-raising; advertising of the University’s conference and other commercial activities.
— Video communications for Internal Audiences. Examples include guest lectures, launches, external events, graduation ceremonies.
Estimated value excluding VAT: 140 000 GBP
4)Indication about different date for duration of contract or starting/completion

5)Additional information about lots

The Contracting Authority intends to use an eTendering system in this procurement exercise and reserves the right to use a reverse auction.

Lot No: 4 Lot title: Promotional Products

1)Short description

The University of Wolverhampton is looking to contract with 1 or more providers for the supply of promotional products.
We are looking for a supplier(s) who offers high-quality in terms of goods and/or services that are ‘fit for purpose’ and can offer excellent value for money over the entire agreement period.
Promotional items will be commissioned on a project and ad-hoc basis and maybe commissioned by any faculty or department at the University of Wolverhampton. However the Contract management will be undertaken by the External Relations alongside the Procurement department.

2)Common procurement vocabulary (CPV)

79000000

3)Quantity or scope

The scope of promotional items may include but is not limited to:
— Stationery items (pens, pencils, notebooks etc.);
— Event specific promotional items — (open days, welcome week for students etc.);
— Branded gifts;
— Branded clothing and material goods.
Estimated value excluding VAT: 84 000 GBP
4)Indication about different date for duration of contract or starting/completion

5)Additional information about lots

The Contracting Authority intends to use an eTendering system in this procurement exercise and reserves the right to use a reverse auction.

Section III: Legal, economic, financial and technical information

III.1)Conditions relating to the contract

III.1.1)Deposits and guarantees required:

As detailed in ITT documentation.

III.1.2)Main financing conditions and payment arrangements and/or reference to the relevant provisions governing them:

As detailed in ITT documentation.

III.1.3)Legal form to be taken by the group of economic operators to whom the contract is to be awarded:

As detailed in ITT documentation.

III.1.4)Other particular conditions

The performance of the contract is subject to particular conditions: yes
Description of particular conditions: As detailed in ITT documentation.
III.2)Conditions for participation

III.2.1)Personal situation of economic operators, including requirements relating to enrolment on professional or trade registers

Information and formalities necessary for evaluating if the requirements are met: Suppliers Instructions How to Express Interest in this Tender: 1. Register your company on the eSourcing portal (this is only required once) — Browse to the eSourcing Portal:https://wlv.bravosolution.co.uk and click the link to register — Accept the terms and conditions and click ‘continue’ — Enter your correct business and user details — Note the username you chose and click ‘Save’ when complete — You will shortly receive an email with your unique password (please keep this secure) 2. Express an Interest in the tender — Login to the portal with the username/password — Click the ‘PQQs / ITTs Open To All Suppliers’ link. (These are Pre-Qualification Questionnaires or Invitations to Tender open to any registered supplier) — Click on the relevant PQQ/ ITT to access the content. — Click the ‘Express Interest’ button at the top of the page. — This will move the PQQ /ITT into your ‘My PQQs/ My ITTs’ page. (This is a secure area reserved for your projects only). —You can now access any attachments by clicking ‘Buyer Attachments’ in the ‘PQQ/ ITT Details’ box 3. Responding to the tender — Click ‘My Response’ under ‘PQQ/ ITT Details’, you can choose to ‘Create Response’ or to ‘Decline to Respond’ (please give a reason if declining) — You can now use the ‘Messages’ function to communicate with the buyer and seek any clarification — Note the deadline for completion, then follow the onscreen instructions to complete the PQQ/ ITT — There may be a mixture of online and offline actions for you to perform (there is detailed online help available). You must then submit your reply using the ‘Submit Response’ button at the top of the page. If you require any further assistance please consult the online help, or contact the eTendering help desk.

III.2.2)Economic and financial ability

Information and formalities necessary for evaluating if the requirements are met: As detailed in PQQ documentation.
Minimum level(s) of standards possibly required: As detailed in PQQ documentation.

III.2.3)Technical capacity

Information and formalities necessary for evaluating if the requirements are met:
As detailed in ITT documentation.
Minimum level(s) of standards possibly required:
As detailed in ITT documentation.
III.2.4)Information about reserved contracts
III.3)Conditions specific to services contracts
III.3.1)Information about a particular profession
III.3.2)Staff responsible for the execution of the service

Section IV: Procedure

IV.1)Type of procedure

IV.1.1)Type of procedure

Restricted

IV.1.2)Limitations on the number of operators who will be invited to tender or to participate

Objective criteria for choosing the limited number of candidates: As detailed in PQQ.
IV.1.3)Reduction of the number of operators during the negotiation or dialogue
IV.2)Award criteria

IV.2.1)Award criteria

The most economically advantageous tender in terms of the criteria stated in the specifications, in the invitation to tender or to negotiate or in the descriptive document

IV.2.2)Information about electronic auction

An electronic auction will be used: no
IV.3)Administrative information

IV.3.1)File reference number attributed by the contracting authority:

15-35A
IV.3.2)Previous publication(s) concerning the same contract

IV.3.3)Conditions for obtaining specifications and additional documents or descriptive document

Time limit for receipt of requests for documents or for accessing documents: 24.5.2016 – 12:00

IV.3.4)Time limit for receipt of tenders or requests to participate

31.5.2016 – 12:00

IV.3.5)Date of dispatch of invitations to tender or to participate to selected candidates

17.6.2016

IV.3.6)Language(s) in which tenders or requests to participate may be drawn up

English.

IV.3.7)Minimum time frame during which the tenderer must maintain the tender

in days: 90 (from the date stated for receipt of tender)

IV.3.8)Conditions for opening of tenders

Date: 13.7.2016 – 12:00

Section VI: Complementary information

VI.1)Information about recurrence
VI.2)Information about European Union funds

VI.3)Additional information

The Contracting Authority intends to use an eTendering system in this procurement exercise and reserves the right to use a reverse auction.
VI.4)Procedures for appeal
VI.4.1)Body responsible for appeal procedures
VI.4.2)Lodging of appeals
VI.4.3)Service from which information about the lodging of appeals may be obtained

VI.5)Date of dispatch of this notice:

25.4.2016

 

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