Media Buying and Creative Services Tender

Media Buying and Creative Services Tender

Birmingham City University is looking to work with a number of media, design and digital agencies to support their undergraduate and postgraduate recruitment marketing. 

United Kingdom-Birmingham: Advertising and marketing services

2019/S 027-060398

Contract notice

Services

Legal Basis:

Directive 2014/24/EU

Section I: Contracting authority

I.1)Name and addresses

Birmingham City University
University House, 15 Bartholomew Row
Birmingham
B5 5JU
United Kingdom
Contact person: Jamila Hinds-King
E-mail: jamila.hk@bcu.ac.uk
NUTS code: UKG31
Internet address(es):Main address: https://bcu.ac.uk/
I.2)Information about joint procurement

I.3)Communication

The procurement documents are available for unrestricted and full direct access, free of charge, at: https://in-tendhost.co.uk/bcu/aspx/Home
Additional information can be obtained from the abovementioned address
Tenders or requests to participate must be submitted electronically via: https://in-tendhost.co.uk/bcu/aspx/Home
Tenders or requests to participate must be submitted to the abovementioned address

I.4)Type of the contracting authority

Body governed by public law

I.5)Main activity

Education

Section II: Object

II.1)Scope of the procurement

II.1.1)Title:

PS005 Media Buying Design and Digital Services Framework Agreement

Reference number: REF 00000378

II.1.2)Main CPV code

79340000

II.1.3)Type of contract

Services

II.1.4)Short description:

Birmingham City University (BCU) is looking to work with a number of media, design and digital agencies to support their undergraduate and postgraduate recruitment marketing. To reflect the wide-ranging nature of this work, the procurement process has been broken down into 5 separate lots:

— Lot 1: Strategic planning and media buying — full service agencies,

— Lot 2: Media buying — specialist outdoor media,

— Lot 3: Creative services — concept and design,

— Lot 4: Creative services — design support.

II.1.5)Estimated total value

Value excluding VAT: 5 517 000.00 GBP

II.1.6)Information about lots

This contract is divided into lots: yes
Tenders may be submitted for all lots
II.2)Description

II.2.1)Title:

Lot 1: Strategic Planning and Media Buying — Full Service Agencies

Lot No: Lot 1 Strategic Planning and Media Buying – Full Service Agencies

II.2.2)Additional CPV code(s)

79340000
79341200
79341000
79341100
79341400

II.2.3)Place of performance

NUTS code: UKG31
Main site or place of performance:

II.2.4)Description of the procurement:

The University is looking to work with a sole media buying and strategic planning agency to assist in the execution of all future recruitment campaigns.

II.2.5)Award criteria

Price is not the only award criterion and all criteria are stated only in the procurement documents

II.2.6)Estimated value

Value excluding VAT: 3 775 000.00 GBP

II.2.7)Duration of the contract, framework agreement or dynamic purchasing system

Duration in months: 48
This contract is subject to renewal: no

II.2.10)Information about variants

Variants will be accepted: no

II.2.11)Information about options

Options: no
II.2.12)Information about electronic catalogues

II.2.13)Information about European Union funds

The procurement is related to a project and/or programme financed by European Union funds: yes
Identification of the project:

Though not currently, there is a slight possibility that ERDF sourced funding may be used for call-of contracts under the framework.

II.2.14)Additional information

II.2)Description

II.2.1)Title:

Lot 2: Media Buying — Specialist Outdoor Media

Lot No: Lot 2: Media Buying – Specialist Outdoor Media

II.2.2)Additional CPV code(s)

79340000
79341200
79342000
79341100
79341400
79413000
79341000

II.2.3)Place of performance

NUTS code: UKG31
Main site or place of performance:

II.2.4)Description of the procurement:

The University wishes to work with a single specialist outdoor media supplier to respond to specific tactical requirements. This will exclude media that is to be purchased programmatically and is covered in Lot 1.

II.2.5)Award criteria

Price is not the only award criterion and all criteria are stated only in the procurement documents

II.2.6)Estimated value

Value excluding VAT: 887 000.00 GBP

II.2.7)Duration of the contract, framework agreement or dynamic purchasing system

Duration in months: 48
This contract is subject to renewal: no

II.2.10)Information about variants

Variants will be accepted: no

II.2.11)Information about options

Options: no
II.2.12)Information about electronic catalogues

II.2.13)Information about European Union funds

The procurement is related to a project and/or programme financed by European Union funds: yes
Identification of the project:

Though not currently, there is a slight possibility that ERDF sourced funding may be used for call-of contracts under the framework.

II.2.14)Additional information

II.2)Description

II.2.1)Title:

Lot 3: Creative Services — Concept and Design

Lot No: Lot 3: Creative Services – Concept and Design

II.2.2)Additional CPV code(s)

79340000
79341200
79342000
79341100
79341400
79413000
79341000

II.2.3)Place of performance

NUTS code: UKG31
Main site or place of performance:

II.2.4)Description of the procurement:

The University is looking to work with a number of design agencies that can provide strategic creative solutions and plan innovative campaigns. This work is likely to include the University’s high-end publications (e.g. prospectuses), brand development, small scale campaign concept development and digital display banners.

II.2.5)Award criteria

Price is not the only award criterion and all criteria are stated only in the procurement documents

II.2.6)Estimated value

Value excluding VAT: 303 000.00 GBP

II.2.7)Duration of the contract, framework agreement or dynamic purchasing system

Duration in months: 48
This contract is subject to renewal: no

II.2.10)Information about variants

Variants will be accepted: no

II.2.11)Information about options

Options: no
II.2.12)Information about electronic catalogues

II.2.13)Information about European Union funds

The procurement is related to a project and/or programme financed by European Union funds: yes
Identification of the project:

Though not currently, there is a slight possibility that ERDF sourced funding may be used for call-of contracts under the framework.

II.2.14)Additional information

II.2)Description

II.2.1)Title:

Lot 4: Creative Services — Design Support

Lot No: Lot 4: Creative Services – Design Support

II.2.2)Additional CPV code(s)

79340000
79341200
79342000
79341000
79341400
79413000
22462000
79341100

II.2.3)Place of performance

NUTS code: UKG31
Main site or place of performance:

II.2.4)Description of the procurement:

The University is looking to work with a number of design agencies or design professionals that can provide support to its in-house design team. This will comprise of a variety of work including the design and artwork of printed materials, production of vector-based illustrations and graphics and the production of digital-based work, including animated display banners and static images/buttons.

II.2.5)Award criteria

Price is not the only award criterion and all criteria are stated only in the procurement documents
II.2.6)Estimated value

II.2.7)Duration of the contract, framework agreement or dynamic purchasing system

Duration in months: 48
This contract is subject to renewal: no

II.2.10)Information about variants

Variants will be accepted: no

II.2.11)Information about options

Options: no
II.2.12)Information about electronic catalogues

II.2.13)Information about European Union funds

The procurement is related to a project and/or programme financed by European Union funds: yes
Identification of the project:

Though not currently, there is a slight possibility that ERDF sourced funding may be used for call-of contracts under the framework.

II.2.14)Additional information

Section III: Legal, economic, financial and technical information

III.1)Conditions for participation

III.1.1)Suitability to pursue the professional activity, including requirements relating to enrolment on professional or trade registers

List and brief description of conditions:

III.1.2)Economic and financial standing

Selection criteria as stated in the procurement documents

III.1.3)Technical and professional ability

Selection criteria as stated in the procurement documents
III.1.5)Information about reserved contracts
III.2)Conditions related to the contract
III.2.1)Information about a particular profession
III.2.2)Contract performance conditions:
III.2.3)Information about staff responsible for the performance of the contract

Section IV: Procedure

IV.1)Description

IV.1.1)Type of procedure

Open procedure

IV.1.3)Information about a framework agreement or a dynamic purchasing system

The procurement involves the establishment of a framework agreement
Framework agreement with several operators
Envisaged maximum number of participants to the framework agreement: 11
In the case of framework agreements, provide justification for any duration exceeding 4 years:

The framework will not exceed 48 months.

IV.1.4)Information about reduction of the number of solutions or tenders during negotiation or dialogue
IV.1.6)Information about electronic auction

IV.1.8)Information about the Government Procurement Agreement (GPA)

The procurement is covered by the Government Procurement Agreement: no
IV.2)Administrative information
IV.2.1)Previous publication concerning this procedure

IV.2.2)Time limit for receipt of tenders or requests to participate

Date: 08/03/2019
Local time: 12:00
IV.2.3)Estimated date of dispatch of invitations to tender or to participate to selected candidates

IV.2.4)Languages in which tenders or requests to participate may be submitted:

English

IV.2.6)Minimum time frame during which the tenderer must maintain the tender

Duration in months: 4 (from the date stated for receipt of tender)

IV.2.7)Conditions for opening of tenders

Date: 08/03/2019
Local time: 12:00
Place:

Section VI: Complementary information

VI.1)Information about recurrence

This is a recurrent procurement: no

VI.2)Information about electronic workflows

Electronic ordering will be used
Electronic invoicing will be accepted
Electronic payment will be used
VI.3)Additional information:
VI.4)Procedures for review

VI.4.1)Review body

Birmingham City university
University House, 15 Bartholomew Row
Birmingham
B5 5JU
United Kingdom
E-mail: jamila.hk@bcu.ac.ukInternet address: https://bcu.ac.uk/

VI.4.2)Body responsible for mediation procedures

Birmingham City University
University House, 15 Bartholomew Row
Birmingham
B5 5JU
United Kingdom
E-mail: jamila.hk@bcu.ac.ukInternet address: https://bcu.ac.uk/

VI.4.3)Review procedure

Precise information on deadline(s) for review procedures:

VI.4.4)Service from which information about the review procedure may be obtained

Birmingham City University
University House, 15 Bartholomew Row
Birmingham
B5 5JU
United Kingdom
E-mail: jamila.hk@bcu.ac.ukInternet address: https://bcu.ac.uk/

VI.5)Date of dispatch of this notice:

04/02/2019

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