Media Buying and Support for Kirkless Council
This framework is for the provision of media buying (Campaigns and Advertising) across a range of channels including but not exclusive to billboards, ad-shells, and buses, as well as digital channels.
United Kingdom-Huddersfield: Advertising services
Section I: Contracting authority
I.1)Name, addresses and contact point(s)
The Council of the Borough of Kirklees
Communities, Transformation and Change — Communications and Marketing, Civic Centre I, High Street
For the attention of: Max Ahmed
HD1 2NF Huddersfield
Telephone: +44 1484221000
General address of the contracting authority: www.kirklees.gov.uk
Address of the buyer profile: www.yortender.co.uk
Electronic access to information: www.yortender.co.uk
Electronic submission of tenders and requests to participate: www.yortender.co.uk
Further information can be obtained from: The above mentioned contact point(s)
Specifications and additional documents (including documents for competitive dialogue and a dynamic purchasing system) can be obtained from: The above mentioned contact point(s)
Tenders or requests to participate must be sent to: Kirklees Council
Physical Resources and Procurement, Civic Centre III, Market Street
Contact point(s): firstname.lastname@example.org
HD1 2TG Huddersfield
I.2)Type of the contracting authority
I.4)Contract award on behalf of other contracting authorities
Section II: Object of the contract
II.1.1)Title attributed to the contract by the contracting authority:
II.1.2)Type of contract and location of works, place of delivery or of performance
Service category No 13: Advertising services
NUTS code UKE43
II.1.3)Information about a public contract, a framework agreement or a dynamic purchasing system (DPS)
II.1.4)Information on framework agreement
maximum number of participants to the framework agreement envisaged: 6
Duration of the framework agreement
Duration in years: 4
Estimated total value of purchases for the entire duration of the framework agreement
Estimated value excluding VAT:
Range: between 400 000 and 650 000 GBP
II.1.5)Short description of the contract or purchase(s)
II.1.6)Common procurement vocabulary (CPV)
II.1.7)Information about Government Procurement Agreement (GPA)
II.1.9)Information about variants
II.2.1)Total quantity or scope:
Estimated value excluding VAT:
Range: between 400 000 and 650 000 GBP
II.3)Duration of the contract or time limit for completion
Section III: Legal, economic, financial and technical information
III.1.1)Deposits and guarantees required:
III.1.2)Main financing conditions and payment arrangements and/or reference to the relevant provisions governing them:
III.1.3)Legal form to be taken by the group of economic operators to whom the contract is to be awarded:
III.2.1)Personal situation of economic operators, including requirements relating to enrolment on professional or trade registers
III.2.2)Economic and financial ability
Applicants must complete Sections B and D of the Business Questionnaire contained within the Tender Documents.
Minimum level(s) of standards possibly required: Responses to B1 — Applicants must provide their most recent completed two (2) years accounts. The Applicants will be vetted on their financial viability for this Framework Agreement. Applicants will pass if they have sufficient finances equivalent to two times (2x) the estimated value of the Framework Agreement. In addition, the Contracting Authority reserves the right to carry out additional financial vetting. If this additional financial vetting leads the Contracting Authority, acting reasonably, to conclude (considering the risk that the relevant answer suggests about the Applicant’s ability to properly perform the Framework Agreement) that it would be inappropriate to select the Applicant on this occasion, this may result in exclusion.
Responses to B2: If an Applicant has indicated within their Business Questionnaire responses that their parent or holding company is prepared to guarantee their performance of the Services under the Framework, the information provided in response to B2 must relate to said guarantor, and will be used in the financial assessment of the Applicant for B1.
Responses to B3: Information provided will be used to update the information provided at B1.
Responses to Section D1: If the Applicant does not possess the minimum levels of insurance cover required by the Contracting Authority under this Framework Agreement, then they must confirm that if awarded a place on the Framework Agreement that they will ensure they will meet the minimum insurance requirement, at no extra cost to the Contracting Authority, before the Commencement Date of the Framework Agreement. If the Applicant’s insurances do not meet the Contracting Authority’s minimum requirements and the Applicant does not provide confirmation that it will meet the said requirements before the Commencement Date of the Framework Agreement, this will result in exclusion.
Responses to Section D2: D2 of the Business Questionnaire will not be scored. However, if the response leads the Contracting Authority, acting reasonably, to conclude (considering the risk that the relevant answer suggests about the Applicant’s ability to properly perform the Services to be called off under the Framework Agreement) that it would be inappropriate to select the Applicant on this occasion, this may result in exclusion.
Tenderers must complete Section E of the Business Questionnaire contained within the Tender Documents published at the same time as this notice.
Minimum level(s) of standards possibly required:
Responses to Sections E1, E2 and E3 will each be scored as follows: 3 or more relevant examples (matching client requirement) = 5; 2 relevant examples (matching client requirement) = 3; 1 relevant example (matching client requirement) = 1; Poor examples or no relevant examples provided = 0. Responses to Sections E3: In addition, if the Contracting Authority receives no references, or if any information obtained from referees leads the Contracting Authority, acting reasonably, to conclude (considering the risk that the relevant answer suggests about the Applicant’s ability to properly perform the contract) that it would be inappropriate to select the Applicant on this occasion, then the Contracting Authority reserves the right to exclude the Applicant.
Responses to Sections E4: Responses to Section E4 will each be scored as follows: No penalties, damages, terminations, non-renewals or withdrawals = 5; Penalties, damages, terminations, non-renewals or withdrawals applied with satisfactory explanation = 3; Penalties, damages, terminations, non-renewals or withdrawals applied without satisfactory explanation = 1
Responses to Sections E5: Responses to Section E5 are primarily for information only. However, any answer which leads the Council, acting reasonably, to conclude (considering the risk that the relevant answer suggests about the Applicant’s ability to properly perform the contract) that it would be inappropriate to select the Applicant on this occasion, will result in exclusion.
Responses to Sections E6: Responses to Section E6 will each be scored as follows: No, or Yes with adequate explanation = 5; Yes with inadequate or no explanation = 1.
Section IV: Procedure
IV.1.1)Type of procedure
IV.2.2)Information about electronic auction
IV.3.1)File reference number attributed by the contracting authority:
IV.3.2)Previous publication(s) concerning the same contract
IV.3.4)Time limit for receipt of tenders or requests to participate
IV.3.6)Language(s) in which tenders or requests to participate may be drawn up
IV.3.7)Minimum time frame during which the tenderer must maintain the tender
Section VI: Complementary information
VI.1)Information about recurrence
VI.2)Information about European Union funds
The Framework will not be divided into Lots on the grounds that:
(i) Each campaign and all elements of it are integrated (i.e. the Council will expect the Service Provider to buy space in a number of integrated channels such as ad-shells, billboards, poster sites);
(ii) It is the Council’s reasonable opinion that for a single campaign it would be logistically quite complicated, costly and resource intensive to utilise multiple lots, undertake multiple assessments and then recompile a single campaign with multiple Service Providers, so that it can be delivered as an integrated strategy;
(iii) It is anticipated that the value of the vast majority of campaigns relevant to the Services called off under this Framework will not exceed fifteen thousand Pounds Sterling (£15,000), the only notable exception known at this time being any campaigns for the Council’s Fostering and Adoption Service;
(iv) Almost all these campaigns will be localised to the administrative area of Kirklees, with no intention in any event to go wider than West Yorkshire and Calderdale.
Electronic ordering will be used, electronic invoicing will be accepted, and electronic payment will be used.
To view this notice, please click here:
GO Reference: GO-2015625-PRO-6719500.
VI.4.2)Lodging of appeals
VI.5)Date of dispatch of this notice: