Media Buying Contract for University of Glasgow
The appointed Agencies must have experience and proven results in: Digital Media Planning; Offline Media Planning;
Digital Media Buying; Offline Media Buying; Creative Input/Delivery.
United Kingdom-Glasgow: Advertising and marketing services
Section I: Contracting authority
I.1)Name, addresses and contact point(s)
University of Glasgow
Procurement Office, Level 4, Gilbert Scott Building, University Avenue
Contact point(s): Please make contact through the Public Contracts site to the contact as follows:
For the attention of: Jade Keegan, Quoting Ref: PURCH1056 PQQ
G12 8QQ Glasgow
Telephone: +44 1413305476
Fax: +44 0000000000
General address of the contracting authority: http:\\www.gla.ac.uk
Address of the buyer profile: http://www.publiccontractsscotland.gov.uk/search/Search_AuthProfile.aspx?ID=AA00108
Electronic access to information: PQQ documents available from Public Contracts Scotland http://www.publiccontractsscotland.gov.uk/
Electronic submission of tenders and requests to participate: Documents to be returned via Public Contracts Scotland http://www.publiccontractsscotland.gov.uk/
Further information can be obtained from: The above mentioned contact point(s)
Specifications and additional documents (including documents for competitive dialogue and a dynamic purchasing system) can be obtained from: PQQ documents available from Public Contracts Scotland http://www.publiccontractsscotland.gov.uk/
Tenders or requests to participate must be sent to: Documents to be returned via Public Contracts Scotlandhttp://www.publiccontractsscotland.gov.uk/
I.2)Type of the contracting authority
I.4)Contract award on behalf of other contracting authorities
Section II: Object of the contract
II.1.1)Title attributed to the contract by the contracting authority:
II.1.2)Type of contract and location of works, place of delivery or of performance
Service category No 13: Advertising services
Main site or location of works, place of delivery or of performance: Glasgow.
NUTS code UKM
II.1.3)Information about a public contract, a framework agreement or a dynamic purchasing system (DPS)
II.1.4)Information on framework agreement
maximum number of participants to the framework agreement envisaged: 2
Duration of the framework agreement
Duration in years: 4
II.1.5)Short description of the contract or purchase(s)
The University of Glasgow is seeking specialist partners to help with the execution of student recruitment activity in both domestic and international markets. This activity will be conducted both at full University level (working with the Recruitment Marketing team in the Recruitment and International Office) and with the four Colleges (working with specific recruitment personnel).
We wish to source a partner with whom we can build strong and sustainable campaigns providing a good return on investment.
The University currently has:
over 23,000 students;
approximately 5,600 are international students.
The University is:
a member of the prestigious Russell Group of research intensive universities;
ranked 51st in the world (QS World University Rankings 2013).
Overall marketing objectives & activity
Our main objectives are:
to raise the profile of the University in the UK and worldwide with a focus on selected international markets;
to increase the number of applications to PGT, PGR and UG programmes;
to improve the quality of these applications;
to improve conversion rates;
to diversify our markets to avoid reliance on certain countries;
to ensure value for money with a measureable ROI.
Scope of work
The appointed Agencies must have experience and proven results in:
Digital Media Planning;
Offline Media Planning;
Digital Media Buying;
Offline Media Buying;
Education marketing: UK and International.
The Agency must have:
Understanding of all media available and the knowledge of appropriate marketing practice in differing countries;
Experience in media negotiation to achieve best value for the University;
Evidence of inspirational, creative and proactive approach to their work;
Expertise in international marketing and digital media.
Prequalification Questionnaire documents available from Public Contracts Scotland.
Prequalification Questionnaire documents returns should be submitted via Public Contracts, no paper copies will be accepted. Should paper tenders be submitted, they will be rejected. Further to this any questions or communications regarding individual tender exercises must be sent via the Public Contracts Scotland Portal. Tender queries received through any other channel will not be answered. Should users of Public Contracts Scotland have any problems with the web site they should contact website Support Desk, contact details can be found by following the ‘Contact Us’ option on the left hand menu at http://www.publiccontractsscotland.gov.uk/default.aspx
NOTE: To register your interest in this notice and obtain any additional information please visit the Public Contracts Scotland Web Site athttp://www.publiccontractsscotland.gov.uk/Search/Search_Switch.aspx?ID=302914.
The buyer has indicated that it will accept electronic responses to this notice via the Postbox facility. A user guide is available athttp://www.publiccontractsscotland.gov.uk/sitehelp/help_guides.aspx.
Suppliers are advised to allow adequate time for uploading documents and to dispatch the electronic response well in advance of the closing time to avoid any last minute problems.
II.1.6)Common procurement vocabulary (CPV)
79340000, 79342000, 79341000
II.1.7)Information about Government Procurement Agreement (GPA)
II.1.9)Information about variants
II.2.2)Information about options
II.2.3)Information about renewals
Section III: Legal, economic, financial and technical information
III.1.1)Deposits and guarantees required:
III.1.2)Main financing conditions and payment arrangements and/or reference to the relevant provisions governing them:
III.1.3)Legal form to be taken by the group of economic operators to whom the contract is to be awarded:
III.1.4)Other particular conditions
III.2.1)Personal situation of economic operators, including requirements relating to enrolment on professional or trade registers
III.2.2)Economic and financial ability
See PQQ Document.
Section IV: Procedure
IV.1.1)Type of procedure
IV.1.2)Limitations on the number of operators who will be invited to tender or to participate
Objective criteria for choosing the limited number of candidates: PQQ criteria:
Technical or Professional Capability – 65%.
Business Continuity and Disaster Recovery – 10%.
Quality Management – 25%.
IV.2.2)Information about electronic auction
IV.3.1)File reference number attributed by the contracting authority:
IV.3.4)Time limit for receipt of tenders or requests to participate
IV.3.5)Date of dispatch of invitations to tender or to participate to selected candidates
IV.3.6)Language(s) in which tenders or requests to participate may be drawn up
Section VI: Complementary information
Postbox Security: Postbox submissions cannot be accessed by anyone, including Millstream, (the provider of the Public Contracts Scotland system) until the deadline.
Suppliers should note that when asked to complete a tender document, the document must be submitted in the file type in which it was issued (Word, Excel etc.). Files of any alternative type may only be used where documents are for attachment, rather than completion.
Freedom of Information
The Freedom of Information (Scotland) Act 2002, which came into force on 1 January 2005, designates University of Glasgow as a Scottish public authority and therefore subject to the provisions and obligations in that Act. This means that any person who makes a valid request for information held by University of Glasgow will be entitled to receive it, unless all or part of that information can be withheld by virtue of the exemptions in that Act.
As part of our responsibility under the Act, University of Glasgow may be required to disclose any information held relating to your response to anyone who makes a request under that Act. Such information may only be withheld if it meets one or more of the exemptions or conditions in that Act. Even if an exemption is available University of Glasgow may nevertheless disclose requested information. Information held cannot simply be classified as “confidential” or “commercial in confidence” to enable it to be protected from disclosure.
University of Glasgow may publish the names and contact details of companies who have been issued with a Questionnaire on its website.
Information may also be requested under the Data Protection Act 1998 and the Environmental Information (Scotland) Regulations 2004.
VI.5)Date of dispatch of this notice: