Media Buying Framework – University of Strathclyde

Media Buying Framework – University of Strathclyde

The University of Strathclyde wishes to appoint a media buying partner to deliver targeted, effective and customer-responsive media campaigns.

United Kingdom-Glasgow: Advertising campaign services

2017/S 028-049951

Contract notice


Directive 2014/24/EU

Section I: Contracting authority

I.1)Name and addresses

University of Strathclyde
181 St James Road, Estates Management
G4 0NT
United Kingdom
Contact person: Denise Kyle
Telephone: +44 1415484451
NUTS code: UKM34

I.2)Joint procurement

The contract is awarded by a central purchasing body


The procurement documents are available for unrestricted and full direct access, free of charge, at:
Additional information can be obtained from the abovementioned address
Tenders or requests to participate must be submitted electronically
Electronic communication requires the use of tools and devices that are not generally available. Unrestricted and full direct access to these tools and devices is possible, free of charge, at:

I.4)Type of the contracting authority

Body governed by public law

I.5)Main activity


Section II: Object

II.1)Scope of the procurement


Media Buying Framework Agreement.

Reference number: UOS-4896-2017

II.1.2)Main CPV code


II.1.3)Type of contract


II.1.4)Short description:

The University of Strathclyde wishes to appoint a media buying partner to deliver targeted, effective and customer-responsive media campaigns. The range of services will include but not be limited to: press campaigns; press supplements; online profiles; digital advertising platforms; google advertising and associated advertising options for social media. This requirement is for an initial 2-year period with the option of 2 12-month extensions.

II.1.5)Estimated total value

Value excluding VAT: 512 000.00 GBP

II.1.6)Information about lots

This contract is divided into lots: no

II.2.2)Additional CPV code(s)


II.2.3)Place of performance

NUTS code: UKM34

II.2.4)Description of the procurement:

The University wishes to appoint a media buying partner to deliver targeted, effective and customer-responsive media campaigns for student recruitment.

II.2.5)Award criteria

Criteria below
Quality criterion – Name: Price / Weighting: 20
Quality criterion – Name: Quality / Weighting: 80
Quality criterion – Name: Methodology and Approach / Weighting: 50 % of quality
Quality criterion – Name: Measuring effectiveness / Weighting: 30 % of quality
Quality criterion – Name: Additional Campaigns / Weighting: 5 % of quality
Quality criterion – Name: Approach to benchmarking success / Weighting: 5 % of quality
Quality criterion – Name: Added Value / Weighting: 5 % of quality
Quality criterion – Name: Account Management / Weighting: 5 % of quality
Price – Weighting: 20
II.2.6)Estimated value

II.2.7)Duration of the contract, framework agreement or dynamic purchasing system

Duration in months: 24
This contract is subject to renewal: yes
Description of renewals:

Optional 1 year extension.

II.2.10)Information about variants

Variants will be accepted: no

II.2.11)Information about options

Options: no
II.2.12)Information about electronic catalogues

II.2.13)Information about European Union funds

The procurement is related to a project and/or programme financed by European Union funds: no

II.2.14)Additional information

Tenderers must meet the University’s minimum requirements stated in this Contract Notice and achieve a minimum score against each quality question, otherwise their proposal will be rejected.

Bidders may be excluded from this competition if they are in any of the situations referred to in regulation 58 of the Public Contracts (Scotland).

Section III: Legal, economic, financial and technical information

III.1)Conditions for participation

III.1.1)Suitability to pursue the professional activity, including requirements relating to enrolment on professional or trade registers

List and brief description of conditions:

This section of the notice is not applicable to this procurement exercise.

III.1.2)Economic and financial standing

List and brief description of selection criteria:

Bidders must meet the minimum level(s) of standards required in relation to Economic and Financial standing as detailed in this notice and the contract documents.

Minimum level(s) of standards possibly required:

Bidders will be required to evidence a minimum ‘average’ yearly turnover of 512 000 GBP for the last 3 years.

Where turnover information is not available for the time period requested, the bidder will be required to state the date which they were set up or started trading.

It is a requirement of this contract that bidders hold, or can commit to obtain prior to the commencement of any any subsequently awarded contract, the types and levels of insurance indicated below:

Employer’s (Compulsory) Insurance = 5 000 000 GBP,

Public/Product Liability Insurance = 5 000 000 GBP.

III.1.3)Technical and professional ability

List and brief description of selection criteria:

Bidders will be required to provide examples that demonstrate that they have the relevant experience to deliver the services as described in part II.2.4 of the OJEU contract Notice and as detailed within the Tender Documents.

Minimum level(s) of standards possibly required:

Bidders must be able to demonstrate their experience working with the Higher Education Sector within the last 3 years on projects of a similar scale, scope and complexity.

The Bidders response to this section of the ESPD will be scored by an evaluation panel in accordance with the scoring convention detailed in section 4.3 of the Invitation to Tender. Bidders must score an average of 2 or above to pass this question. If the average score is below a 2 this will be deemed as a failure to meet the minimum standards for technical and professional ability.

III.1.5)Information about reserved contracts
III.2)Conditions related to the contract
III.2.1)Information about a particular profession

III.2.2)Contract performance conditions:

Please refer to tender documentation for full details regarding terms and conditions.

III.2.3)Information about staff responsible for the performance of the contract

Obligation to indicate the names and professional qualifications of the staff assigned to performing the contract

Section IV: Procedure


IV.1.1)Type of procedure

Open procedure

IV.1.3)Information about a framework agreement or a dynamic purchasing system

The procurement involves the establishment of a framework agreement
Framework agreement with a single operator
IV.1.4)Information about reduction of the number of solutions or tenders during negotiation or dialogue
IV.1.6)Information about electronic auction

IV.1.8)Information about the Government Procurement Agreement (GPA)

The procurement is covered by the Government Procurement Agreement: yes
IV.2)Administrative information
IV.2.1)Previous publication concerning this procedure

IV.2.2)Time limit for receipt of tenders or requests to participate

Date: 14/03/2017
Local time: 12:00
IV.2.3)Estimated date of dispatch of invitations to tender or to participate to selected candidates

IV.2.4)Languages in which tenders or requests to participate may be submitted:


IV.2.6)Minimum time frame during which the tenderer must maintain the tender

Tender must be valid until: 10/08/2017

IV.2.7)Conditions for opening of tenders

Date: 14/03/2017
Local time: 13:00

University of Strathclyde, Purchasing, 177 St James Road, G4 0NT.

Section VI: Complementary information

VI.1)Information about recurrence

This is a recurrent procurement: yes
Estimated timing for further notices to be published:

Approximately 2 years from contract award, or 3/4 years depending on extensions.

VI.2)Information about electronic workflows

Electronic ordering will be used

VI.3)Additional information:

Statements in relation to the ESPD:

Exclusion Grounds:

Economic operators maybe excluded from this competition if they are in any of the situations referred to in Regulation 58 of the Public Contracts (Scotland) Regulations 2015.

Scoring Methodology:

The scoring methodology used for selection criteria will be pass or fail. Section III.1.3 of this notice details the pass/fail criteria in relation to previous experience.

Award scoring methodology will be as follows:

0 — Unacceptable

1 — Poor

2 — Acceptable

3 — Good

4 — Excellent

Narrative in relation to each score can be found in the contract documents.

Bidders will be required to confirm whether they intend to subcontract and, if so, what proportion of the contract.

Note: To register your interest in this notice and obtain any additional information please visit the Public Contracts Scotland Web Site at

Community benefits are included in this requirement. For more information see:

A summary of the expected community benefits has been provided as follows:

See Technical Question 5.

(SC Ref:482135).

VI.4)Procedures for review

VI.4.1)Review body

University of Strathclyde
181 St James Road, Estates Management
G4 0NT
United Kingdom
Telephone: +44 1415484310Internet address:
VI.4.2)Body responsible for mediation procedures

VI.4.3)Review procedure

Precise information on deadline(s) for review procedures:

The Contracting Authority will incorporate a minimum 10 calendar day Standstill Period following electronic notification (minimum of 15 calendar days for any other means of communication) to unsuccessful applicants of the award decision. A Tenderer that suffers, or risks suffering, loss or damage attributable to a breach of duty under the Public Contracts (Scotland) Regulations 2015 may bring proceedings in the Sheriff Court or the Court of Session.

VI.4.4)Service from which information about the review procedure may be obtained

VI.5)Date of dispatch of this notice:



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