Media Buying Framework – University of Strathclyde

University of Strathclyde
181 St James Road, Estates Management
Glasgow
G4 0NT
United Kingdom
Contact person: Denise Kyle
Telephone: +44 1415484451
E-mail: denise.kyle@strath.ac.uk
NUTS code: UKM34

Internet address(es):Main address: http://www.strath.ac.uk/

Address of the buyer profile:http://www.publiccontractsscotland.gov.uk/search/Search_AuthProfile.aspx?ID=AA00113

The contract is awarded by a central purchasing body

The procurement documents are available for unrestricted and full direct access, free of charge, at:https://www.publictendersscotland.publiccontractsscotland.gov.uk/web/login.html

Additional information can be obtained from the abovementioned address

Tenders or requests to participate must be submitted electronically via:www.publictendersscotland.publiccontractsscotlan.gov.uk

Electronic communication requires the use of tools and devices that are not generally available. Unrestricted and full direct access to these tools and devices is possible, free of charge, at:https://www.publictendersscotland.publiccontractsscotland.gov.uk/web/login.html

Body governed by public law

Education

Media Buying Framework Agreement.

Reference number: UOS-4896-2017

Services

The University of Strathclyde wishes to appoint a media buying partner to deliver targeted, effective and customer-responsive media campaigns. The range of services will include but not be limited to: press campaigns; press supplements; online profiles; digital advertising platforms; google advertising and associated advertising options for social media. This requirement is for an initial 2-year period with the option of 2 12-month extensions.

Value excluding VAT: 512 000.00 GBP

This contract is divided into lots: no

NUTS code: UKM34

The University wishes to appoint a media buying partner to deliver targeted, effective and customer-responsive media campaigns for student recruitment.

Criteria below

Quality criterion – Name: Price / Weighting: 20

Quality criterion – Name: Quality / Weighting: 80

Quality criterion – Name: Methodology and Approach / Weighting: 50 % of quality

Quality criterion – Name: Measuring effectiveness / Weighting: 30 % of quality

Quality criterion – Name: Additional Campaigns / Weighting: 5 % of quality

Quality criterion – Name: Approach to benchmarking success / Weighting: 5 % of quality

Quality criterion – Name: Added Value / Weighting: 5 % of quality

Quality criterion – Name: Account Management / Weighting: 5 % of quality

Price – Weighting: 20

Duration in months: 24

This contract is subject to renewal: yes

Description of renewals:

Optional 1 year extension.

Variants will be accepted: no

Options: no

The procurement is related to a project and/or programme financed by European Union funds: no

Tenderers must meet the University’s minimum requirements stated in this Contract Notice and achieve a minimum score against each quality question, otherwise their proposal will be rejected.

Bidders may be excluded from this competition if they are in any of the situations referred to in regulation 58 of the Public Contracts (Scotland).

List and brief description of conditions:

This section of the notice is not applicable to this procurement exercise.

List and brief description of selection criteria:

Bidders must meet the minimum level(s) of standards required in relation to Economic and Financial standing as detailed in this notice and the contract documents.

Minimum level(s) of standards possibly required:

Bidders will be required to evidence a minimum ‘average’ yearly turnover of 512 000 GBP for the last 3 years.

Where turnover information is not available for the time period requested, the bidder will be required to state the date which they were set up or started trading.

It is a requirement of this contract that bidders hold, or can commit to obtain prior to the commencement of any any subsequently awarded contract, the types and levels of insurance indicated below:

Employer’s (Compulsory) Insurance = 5 000 000 GBP,

Public/Product Liability Insurance = 5 000 000 GBP.

List and brief description of selection criteria:

Bidders will be required to provide examples that demonstrate that they have the relevant experience to deliver the services as described in part II.2.4 of the OJEU contract Notice and as detailed within the Tender Documents.

Minimum level(s) of standards possibly required:

Bidders must be able to demonstrate their experience working with the Higher Education Sector within the last 3 years on projects of a similar scale, scope and complexity.

The Bidders response to this section of the ESPD will be scored by an evaluation panel in accordance with the scoring convention detailed in section 4.3 of the Invitation to Tender. Bidders must score an average of 2 or above to pass this question. If the average score is below a 2 this will be deemed as a failure to meet the minimum standards for technical and professional ability.

Please refer to tender documentation for full details regarding terms and conditions.

Obligation to indicate the names and professional qualifications of the staff assigned to performing the contract

Open procedure

The procurement involves the establishment of a framework agreement

Framework agreement with a single operator

The procurement is covered by the Government Procurement Agreement: yes

Date: 14/03/2017

Local time: 12:00

English

Tender must be valid until: 10/08/2017

Date: 14/03/2017

Local time: 13:00

Place:

University of Strathclyde, Purchasing, 177 St James Road, G4 0NT.

This is a recurrent procurement: yes

Estimated timing for further notices to be published:

Approximately 2 years from contract award, or 3/4 years depending on extensions.

Electronic ordering will be used

Statements in relation to the ESPD:

Exclusion Grounds:

Economic operators maybe excluded from this competition if they are in any of the situations referred to in Regulation 58 of the Public Contracts (Scotland) Regulations 2015.

Scoring Methodology:

The scoring methodology used for selection criteria will be pass or fail. Section III.1.3 of this notice details the pass/fail criteria in relation to previous experience.

Award scoring methodology will be as follows:

0 — Unacceptable

1 — Poor

2 — Acceptable

3 — Good

4 — Excellent

Narrative in relation to each score can be found in the contract documents.

Bidders will be required to confirm whether they intend to subcontract and, if so, what proportion of the contract.

Note: To register your interest in this notice and obtain any additional information please visit the Public Contracts Scotland Web Site at http://www.publiccontractsscotland.gov.uk/Search/Search_Switch.aspx?ID=482135.

Community benefits are included in this requirement. For more information see:http://www.publiccontractsscotland.gov.uk/info/InfoCentre.aspx?ID=2361

A summary of the expected community benefits has been provided as follows:

See Technical Question 5.

(SC Ref:482135).

University of Strathclyde
181 St James Road, Estates Management
Glasgow
G4 0NT
United Kingdom
Telephone: +44 1415484310Internet address:http://www.strath.ac.uk/

Precise information on deadline(s) for review procedures:

The Contracting Authority will incorporate a minimum 10 calendar day Standstill Period following electronic notification (minimum of 15 calendar days for any other means of communication) to unsuccessful applicants of the award decision. A Tenderer that suffers, or risks suffering, loss or damage attributable to a breach of duty under the Public Contracts (Scotland) Regulations 2015 may bring proceedings in the Sheriff Court or the Court of Session.

08/02/2017