Media Buying, Marketing Services and Public Relations Framework for Welsh Government

Media Buying, Marketing Services and Public Relations Framework for Welsh Government

The National Procurement Service on behalf of the Welsh Public Sector wishes to establish a collaborative framework agreement for the supply of Media Buying, Integrated Marketing Campaigns and Public Relations.

United Kingdom-Caerphilly: Advertising and marketing services

2017/S 050-092086

Contract notice

Services

Directive 2014/24/EU

Section I: Contracting authority

I.1)Name and addresses

National Procurement Service (Welsh Government)
T’yr Afon, Bedwas Road
Caerphilly
CF83 8WT
United Kingdom
Telephone: +44 3007900170
E-mail: NPSCorporateServices@wales.gsi.gov.uk
NUTS code: UKL
Internet address(es):Main address: http://npswales.gov.uk

Address of the buyer profile: http://www.sell2wales.gov.wales/search/Search_AuthProfile.aspx?ID=AA27760

I.2)Joint procurement

The contract is awarded by a central purchasing body

I.3)Communication

The procurement documents are available for unrestricted and full direct access, free of charge, at:https://etenderwales.bravosolution.co.uk
Additional information can be obtained from another address:
Additional information can be accessed via the e-tenderwales portal
n/a
United Kingdom
E-mail: NPSCorporateServices@wales.gsi.gov.uk
NUTS code: UKL
Internet address(es):Main address: https://etenderwales.bravosolution.co.uk
Tenders or requests to participate must be submitted electronically via:https://etenderwales.bravosolution.co.uk

I.4)Type of the contracting authority

Body governed by public law

I.5)Main activity

Other activity: central purchasing body

Section II: Object

II.1)Scope of the procurement

II.1.1)Title:

NPS Media Buying, Integrated Marketing Campaigns and PR Services Framework.

Reference number: NPS-CS-0062-16

II.1.2)Main CPV code

79340000

II.1.3)Type of contract

Services

II.1.4)Short description:

The National Procurement Service on behalf of the Welsh Public Sector wishes to establish a collaborative framework agreement for the supply of Media Buying, Integrated Marketing Campaigns and Public Relations services to the public sector in Wales. This procurement is being conducted by the National Procurement Service (NPS), which is a division of the Welsh Government. As a consequence of the Government of Wales Act 2006, the contracting party will be the Welsh Ministers. Any agreement that is established as a result of this procurement exercise will be managed by NPS.

II.1.5)Estimated total value

Value excluding VAT: 32 000 000.00 GBP

II.1.6)Information about lots

This contract is divided into lots: yes
Tenders may be submitted for all lots
II.2)Description

II.2.1)Title:

Media Buying

Lot No: 1

II.2.2)Additional CPV code(s)

79340000
79341000
79341200
79341400
79342000

II.2.3)Place of performance

NUTS code: UKL

II.2.4)Description of the procurement:

This Lot will primarily be a function for buying media space across multiple channels and the placing of adverts, Public and Legal Notices and recruitment advertising in the chosen media, with the provision of basic design and typesetting.

II.2.5)Award criteria

Price is not the only award criterion and all criteria are stated only in the procurement documents
II.2.6)Estimated value

II.2.7)Duration of the contract, framework agreement or dynamic purchasing system

Duration in months: 48
This contract is subject to renewal: no

II.2.10)Information about variants

Variants will be accepted: no

II.2.11)Information about options

Options: no
II.2.12)Information about electronic catalogues

II.2.13)Information about European Union funds

The procurement is related to a project and/or programme financed by European Union funds: yes
Identification of the project: Grant funding may become available to a Participating Organisation in the further in which event this information will be made available to the Economic Operator.

II.2.14)Additional information

The Agreement will be for a period of 4 years with Break Clauses allowing the NPS to terminate the Agreement at its absolute discretion at the end of years 2 and 3.

II.2)Description

II.2.1)Title:

Integrated Marketing Campaigns

Lot No: 2

II.2.2)Additional CPV code(s)

79340000
79341000
79341100
79341200
79341400
79342000
79342100
79413000

II.2.3)Place of performance

NUTS code: UKL

II.2.4)Description of the procurement:

This Lot is to provide Customers access to quality agencies capable of providing creative solutions/advice and campaign management right through from concept creation to execution. Expert advice on appropriate media channels and purchase of media space.

II.2.5)Award criteria

Price is not the only award criterion and all criteria are stated only in the procurement documents
II.2.6)Estimated value

II.2.7)Duration of the contract, framework agreement or dynamic purchasing system

Duration in months: 48
This contract is subject to renewal: no

II.2.10)Information about variants

Variants will be accepted: no

II.2.11)Information about options

Options: no
II.2.12)Information about electronic catalogues

II.2.13)Information about European Union funds

The procurement is related to a project and/or programme financed by European Union funds: yes
Identification of the project: Grant funding may become available to a Participating Organisation in the further in which event this information will be made available to the Economic Operator.

II.2.14)Additional information

The Agreement will be for a period of 4 years with Break Clauses allowing the NPS to terminate the Agreement at its absolute discretion at the end of years 2 and 3 .

II.2)Description

II.2.1)Title:

Public Relations Services

Lot No: 3

II.2.2)Additional CPV code(s)

79416000
79416100
79416200
79340000

II.2.3)Place of performance

NUTS code: UKL

II.2.4)Description of the procurement:

This Lot provides Customers access to quality agencies capable of providing experienced and skilled PR specialists for specific campaigns and ongoing PR support.

II.2.5)Award criteria

Price is not the only award criterion and all criteria are stated only in the procurement documents
II.2.6)Estimated value

II.2.7)Duration of the contract, framework agreement or dynamic purchasing system

Duration in months: 48
This contract is subject to renewal: no

II.2.10)Information about variants

Variants will be accepted: no

II.2.11)Information about options

Options: no
II.2.12)Information about electronic catalogues

II.2.13)Information about European Union funds

The procurement is related to a project and/or programme financed by European Union funds: yes
Identification of the project: Grant funding may become available to a Participating Organisation in the further in which event this information will be made available to the Economic Operator.

II.2.14)Additional information

The Agreement will be for a period of 4 years with Break Clauses allowing the NPS to terminate the Agreement at its absolute discretion at the end of years 2 and 3 .

Section III: Legal, economic, financial and technical information

III.1)Conditions for participation
III.1.1)Suitability to pursue the professional activity, including requirements relating to enrolment on professional or trade registers

III.1.2)Economic and financial standing

Selection criteria as stated in the procurement documents

III.1.3)Technical and professional ability

Selection criteria as stated in the procurement documents
III.1.5)Information about reserved contracts
III.2)Conditions related to the contract
III.2.1)Information about a particular profession
III.2.2)Contract performance conditions:
III.2.3)Information about staff responsible for the performance of the contract

Section IV: Procedure

IV.1)Description

IV.1.1)Type of procedure

Open procedure

IV.1.3)Information about a framework agreement or a dynamic purchasing system

The procurement involves the establishment of a framework agreement
Framework agreement with several operators
Envisaged maximum number of participants to the framework agreement: 17
IV.1.4)Information about reduction of the number of solutions or tenders during negotiation or dialogue
IV.1.6)Information about electronic auction

IV.1.8)Information about the Government Procurement Agreement (GPA)

The procurement is covered by the Government Procurement Agreement: yes
IV.2)Administrative information

IV.2.1)Previous publication concerning this procedure

Notice number in the OJ S: 2016/S 147-265824

IV.2.2)Time limit for receipt of tenders or requests to participate

Date: 11/04/2017
Local time: 14:00
IV.2.3)Estimated date of dispatch of invitations to tender or to participate to selected candidates

IV.2.4)Languages in which tenders or requests to participate may be submitted:

English
IV.2.6)Minimum time frame during which the tenderer must maintain the tender

IV.2.7)Conditions for opening of tenders

Date: 11/04/2017
Local time: 14:00

Section VI: Complementary information

VI.1)Information about recurrence

This is a recurrent procurement: yes
Estimated timing for further notices to be published:

48 months.

VI.2)Information about electronic workflows

Electronic ordering will be used
Electronic invoicing will be accepted
Electronic payment will be used

VI.3)Additional information:

Over 73 public sector organisations in Wales have committed to the NPS in principle, including all Local Authorities, NHS Bodies, Welsh Government and Welsh Government Sponsored bodies, the Police and Fire services and Higher and Further Education.

In accordance with Regulation 33(5) of the Public Contracts Regulations 2015, these procedures [i.e. the procedures for awarding call-off contracts under the framework] may be applied only between the contracting authorities clearly identified in the link below and the tender documentation.

http://gov.wales/docs/nps/Named-NPS-customers-OJEU-6th-September-2016.pdf

A copy of this list has been recorded at the time that this notice was published to ensure compliance with the requirements of the Public Contracts Regulations 2015.

The Welsh Ministers (NPS) will not be liable for any bidder costs arising from the non award of this framework.

Note: The authority is using eTenderwales to carry out this procurement process. To obtain further information record your interest on Sell2Wales athttp://www.sell2wales.gov.wales/search/search_switch.aspx?ID=62900

Under the terms of this contract the successful supplier(s) will be required to deliver Community Benefits in support of the authority’s economic and social objectives. Accordingly, contract performance conditions may relate in particular to social and environmental considerations. The Community Benefits included in this contract are:

As detailed in the Tender Documentation

(WA Ref:62900)

The buyer considers that this contract is suitable for consortia.

VI.4)Procedures for review

VI.4.1)Review body

National Procurement Service (Welsh Government)
T’yr Afon, Bedwas Road
Caerphilly
CF83 8WT
United Kingdom
Telephone: +44 3007900170Internet address:http://npswales.gov.uk
VI.4.2)Body responsible for mediation procedures
VI.4.3)Review procedure
VI.4.4)Service from which information about the review procedure may be obtained

VI.5)Date of dispatch of this notice:

09/03/2017

 

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