Media Buying Services Belfast

Media Buying Services Belfast

On behalf of the Respecting Difference in the Education Sector Project, Early Years — the organisation for young children is seeking to appoint a suitable company/organisation/individual to provide media buying services to plan and place the media messages related to the Media Initiative for Children Respecting Difference Programme.


United Kingdom-Belfast: Public relations services

2014/S 162-290234

Contract notice

Supplies

Directive 2004/18/EC

Section I: Contracting authority

I.1)Name, addresses and contact point(s)

Early Years the Organisation for Young Children
6c Wildflower Way, Apollo Road
For the attention of: Mary Quirke
BT12 6TA Belfast
UNITED KINGDOM
Telephone: +44 2890387961
E-mail: maryq@early-years.org
Fax: +44 2890381270

Internet address(es):

General address of the contracting authority: http://www.early-years.org

Address of the buyer profile: http://www.mytenders.org/search/Search_AuthProfile.aspx?ID=AA30508

Electronic submission of tenders and requests to participate: www.mytenders.org

Further information can be obtained from: The above mentioned contact point(s)

Specifications and additional documents (including documents for competitive dialogue and a dynamic purchasing system) can be obtained from: Early Years the Organisation for Young Children
6c Wildflower Way, Apollo Road
For the attention of: Mary Quirke
BT12 6TA Belfast
UNITED KINGDOM
Telephone: +44 2890387961
E-mail: maryq@early-years.org
Fax: +44 2890381270
Internet address: http://www.early-years.org

Tenders or requests to participate must be sent to: Early Years the Organisation for Young Children
6c Wildflower Way, Apollo Road
BT12 6TA Belfast
UNITED KINGDOM
Telephone: +44 2890387961
Fax: +44 2890381270
Internet address: http://www.early-years.org

I.2)Type of the contracting authority

Other: Voluntary Organisation

I.3)Main activity

Education

I.4)Contract award on behalf of other contracting authorities

The contracting authority is purchasing on behalf of other contracting authorities: no

Section II: Object of the contract

II.1)Description

II.1.1)Title attributed to the contract by the contracting authority:

Media Initiative for Children TV Adverts for 6 cartoons.

II.1.2)Type of contract and location of works, place of delivery or of performance

Supplies
Purchase
Main site or location of works, place of delivery or of performance: Northern Ireland and Republic of Ireland.

NUTS code UK

II.1.3)Information about a public contract, a framework agreement or a dynamic purchasing system (DPS)

The notice involves a public contract
II.1.4)Information on framework agreement

II.1.5)Short description of the contract or purchase(s)

On behalf of the Respecting Difference in the Education Sector Project, Early Years — the organisation for young children is seeking to appoint a suitable company/organisation/individual to provide media buying services to plan and place the media messages related to the Media Initiative for Children Respecting Difference Programme.
The Media Initiative for Children (MIFC) has been developed by Early Years — the organisation for young children and is a comprehensive training programme for pre-school practitioners and teachers. It combines cartoon media messages around diversity with an early years programme. Together they aim to promote positive attitudes to physical, social and cultural differences amongst young children, practitioners and parents. The messages also address bullying behaviours. There are 6 media messages which are at the core of the MIFC programme:
Playing the Same Game
This message aims to foster acceptance and respect for those from different traditions that have often been associated with sectarianism
Kim Joins In
This message aims to foster the inclusion, acceptance and respect for children who live in minority ethnic communities,
Tom Helps Out
This message aims to foster the inclusion, acceptance and respect for children who have a disability/physical difference,
We Can Stop the Bullying
This message aims to help young children understand what bullying behaviours are and to ask for and give help when they need to,
Kathleen makes new friends
This message aims to support the inclusion, acceptance and respect for Traveller children.
Bukola moves to the country
This message aims to explore the diversity of rural living while highlighting the importance of farming life, shared education, and sporting and community activities.
Early Years is seeking to appoint a suitable company/organisation/individual to provide television media buying services to plan and place the 6 cartoon media messages relating to the Media Initiative for Children Respecting Difference Programme, as part of the Respecting Difference in the Education Sector Project.
Each cartoon media message is 1 minute in duration.
Within the 3 week period, placement in schedules should be within family viewing pre-watershed programming over a full 7 day week period among the following television stations:
UTV
C4
RTE
TG4
Approximately 75 % of the campaign should be placed with UTV or UTV/C4.
Each campaign should deliver as many opportunities to see as possible for the target audience with an average 130-140 TVRs for each campaign.

Note: To register your interest in this notice and obtain any additional information please visit the myTenders web site athttp://www.myTenders.org/Search/Search_Switch.aspx?ID=139470

II.1.6)Common procurement vocabulary (CPV)

79416000

II.1.7)Information about Government Procurement Agreement (GPA)

The contract is covered by the Government Procurement Agreement (GPA): yes

II.1.8)Lots

This contract is divided into lots: no

II.1.9)Information about variants

Variants will be accepted: no
II.2)Quantity or scope of the contract

II.2.1)Total quantity or scope:

Estimated value excluding VAT:
Range: between 40 000 and 43 000 GBP

II.2.2)Information about options

Options: no

II.2.3)Information about renewals

This contract is subject to renewal: no

II.3)Duration of the contract or time limit for completion

Starting 6.10.2014. Completion 20.2.2015

Section III: Legal, economic, financial and technical information

III.1)Conditions relating to the contract
III.1.1)Deposits and guarantees required:
III.1.2)Main financing conditions and payment arrangements and/or reference to the relevant provisions governing them:
III.1.3)Legal form to be taken by the group of economic operators to whom the contract is to be awarded:

III.1.4)Other particular conditions

The performance of the contract is subject to particular conditions: no
III.2)Conditions for participation
III.2.1)Personal situation of economic operators, including requirements relating to enrolment on professional or trade registers
III.2.2)Economic and financial ability

III.2.3)Technical capacity

Information and formalities necessary for evaluating if the requirements are met:
(1) A statement of the principal goods sold or services provided by the supplier or the services provider in the past 3 years, detailing the dates on which the goods were sold or the services provided; the consideration received; the identity of the person to whom the goods were sold or the services were provided.
III.2.4)Information about reserved contracts
III.3)Conditions specific to services contracts
III.3.1)Information about a particular profession
III.3.2)Staff responsible for the execution of the service

Section IV: Procedure

IV.1)Type of procedure

IV.1.1)Type of procedure

Open
IV.1.2)Limitations on the number of operators who will be invited to tender or to participate
IV.1.3)Reduction of the number of operators during the negotiation or dialogue
IV.2)Award criteria

IV.2.1)Award criteria

The most economically advantageous tender in terms of the criteria stated in the specifications, in the invitation to tender or to negotiate or in the descriptive document

IV.2.2)Information about electronic auction

An electronic auction will be used: no
IV.3)Administrative information
IV.3.1)File reference number attributed by the contracting authority:
IV.3.2)Previous publication(s) concerning the same contract

IV.3.3)Conditions for obtaining specifications and additional documents or descriptive document

Time limit for receipt of requests for documents or for accessing documents: 26.9.2014

IV.3.4)Time limit for receipt of tenders or requests to participate

6.10.2014 – 12:00
IV.3.5)Date of dispatch of invitations to tender or to participate to selected candidates

IV.3.6)Language(s) in which tenders or requests to participate may be drawn up

English.

IV.3.7)Minimum time frame during which the tenderer must maintain the tender

until: 27.2.2015

IV.3.8)Conditions for opening of tenders

Date: 6.10.2014 – 14:00

Place:

Early Years HQ Belfast.

 

Section VI: Complementary information

VI.1)Information about recurrence

VI.2)Information about European Union funds

The contract is related to a project and/or programme financed by European Union funds: yes
Reference to project(s) and/or programme(s): Special European Union Programmes Body.

VI.3)Additional information

(MT Ref:139470)
VI.4)Procedures for appeal
VI.4.1)Body responsible for appeal procedures
VI.4.2)Lodging of appeals
VI.4.3)Service from which information about the lodging of appeals may be obtained

VI.5)Date of dispatch of this notice:

22.8.2014

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