Media Planning and Buying Strategy Tender

Media Planning and Buying Strategy Tender

FSCS are seeking a dynamic, BIG thinking, inspirational partner to work with us to define our media channel, planning and buying strategy.

United Kingdom-London: Advertising and marketing services

2019/S 088-211257

Contract notice

Services

Legal Basis:

Directive 2014/24/EU

Section I: Contracting authority

I.1)Name and addresses

Financial Services Compensation Scheme
Beaufort House, 15 St. Botolph Street
London
EC3A 7QU
United Kingdom
Contact person: Chris Sutherland
Telephone: +44 2073758175
E-mail: Procurement@fscs.org.uk
NUTS code: UK

Internet address(es):Main address: www.fscs.org.uk

I.2)Information about joint procurement

I.3)Communication

The procurement documents are available for unrestricted and full direct access, free of charge, at: http://www.delta-esourcing.com/tenders/UK-UK-London:-Advertising-and-marketing-services./C2N4E8THU8
Additional information can be obtained from the abovementioned address
Tenders or requests to participate must be submitted to the abovementioned address

I.4)Type of the contracting authority

Body governed by public law

I.5)Main activity

Economic and financial affairs

Section II: Object

II.1)Scope of the procurement

II.1.1)Title:

Media Strategy, Planning and Buying Services

Reference number: FSCS 361

II.1.2)Main CPV code

79340000

II.1.3)Type of contract

Services

II.1.4)Short description:

FSCS are seeking a dynamic, BIG thinking, inspirational partner to work with us to define our media channel, planning and buying strategy. You would need to drive awareness and understanding of who we are and what we do in a creative but simple way. Explaining and marketing the protection we offer is a complex job, so if you think you are up to it, please apply.

II.1.5)Estimated total value

Value excluding VAT: 7 300 000.00 GBP

II.1.6)Information about lots

This contract is divided into lots: no
II.2)Description
II.2.1)Title:

II.2.2)Additional CPV code(s)

79341000
79341400

II.2.3)Place of performance

NUTS code: UK
Main site or place of performance:

UNITED KINGDOM.

II.2.4)Description of the procurement:

FSCS are seeking a dynamic, BIG thinking, inspirational partner to work with us to define our media channel, planning and buying strategy. You would need to drive awareness and understanding of who we are and what we do in a creative but simple way. Explaining and marketing the protection we offer is a complex job, so if you think you are up to it, please apply.

The things we are looking for from a media partner include:

— cross-channel marketing strategy, customer and channel planning and media buying,

— evaluation and reporting,

— account management,

— partnership and expertise,

— challenge,

— experimentation,

— lots of learning.

You will have a full understanding of and access to media opportunities across a range of different channels (online and offline) at local, regional and national level. You must be able to demonstrate experience in the strategy, planning and delivery of multiple campaigns.

II.2.5)Award criteria

Price is not the only award criterion and all criteria are stated only in the procurement documents

II.2.6)Estimated value

Value excluding VAT: 7 300 000.00 GBP

II.2.7)Duration of the contract, framework agreement or dynamic purchasing system

Duration in months: 24
This contract is subject to renewal: yes
Description of renewals:

The initial term, during which the services shall be delivered in full, is for a period of 2 years. There will be an option for FSCS to extend the contract on up to 2 years occasions for a maximum duration of 12 months on each of those occasions, therefore making the term a potential total term of 4 years.

II.2.9)Information about the limits on the number of candidates to be invited

Envisaged minimum number: 5

II.2.10)Information about variants

Variants will be accepted: no

II.2.11)Information about options

Options: no
II.2.12)Information about electronic catalogues

II.2.13)Information about European Union funds

The procurement is related to a project and/or programme financed by European Union funds: no

II.2.14)Additional information

To respond to this opportunity please click here: https://www.delta-esourcing.com/respond/C2N4E8THU8

Section III: Legal, economic, financial and technical information

III.1)Conditions for participation
III.1.1)Suitability to pursue the professional activity, including requirements relating to enrolment on professional or trade registers

III.1.2)Economic and financial standing

Selection criteria as stated in the procurement documents

III.1.3)Technical and professional ability

Selection criteria as stated in the procurement documents
III.1.5)Information about reserved contracts
III.2)Conditions related to the contract
III.2.1)Information about a particular profession
III.2.2)Contract performance conditions:
III.2.3)Information about staff responsible for the performance of the contract

Section IV: Procedure

IV.1)Description

IV.1.1)Type of procedure

Competitive procedure with negotiation
IV.1.3)Information about a framework agreement or a dynamic purchasing system

IV.1.4)Information about reduction of the number of solutions or tenders during negotiation or dialogue

Recourse to staged procedure to gradually reduce the number of solutions to be discussed or tenders to be negotiated

IV.1.5)Information about negotiation

The contracting authority reserves the right to award the contract on the basis of the initial tenders without conducting negotiations
IV.1.6)Information about electronic auction

IV.1.8)Information about the Government Procurement Agreement (GPA)

The procurement is covered by the Government Procurement Agreement: yes
IV.2)Administrative information

IV.2.1)Previous publication concerning this procedure

Notice number in the OJ S: 2018/S 193-436503

IV.2.2)Time limit for receipt of tenders or requests to participate

Date: 12/06/2019
Local time: 12:00
IV.2.3)Estimated date of dispatch of invitations to tender or to participate to selected candidates

IV.2.4)Languages in which tenders or requests to participate may be submitted:

English

IV.2.6)Minimum time frame during which the tenderer must maintain the tender

Duration in months: 6 (from the date stated for receipt of tender)
IV.2.7)Conditions for opening of tenders

Section VI: Complementary information

VI.1)Information about recurrence

This is a recurrent procurement: no
VI.2)Information about electronic workflows

VI.3)Additional information:

The Contracting Authority considers that this contract may be suitable for economic operators that are small or medium enterprises (SMEs). However, any selection of tenderers will be based solely on the criteria set out for the procurement.

GO Reference: GO-201953-PRO-14861698

VI.4)Procedures for review

VI.4.1)Review body

The Royal Court of Justice
The Strand
London
United Kingdom

VI.4.2)Body responsible for mediation procedures

The Royal Court of Justice
The Strand
London
United Kingdom

VI.4.3)Review procedure

Precise information on deadline(s) for review procedures:

FSCS will observe a standstill period following the award of the contract and conduct itself of any appeals in accordance with the Public Contracts Regulations 2015.

VI.4.4)Service from which information about the review procedure may be obtained

Cabinet Office
70 Whitehall
London
United Kingdom

VI.5)Date of dispatch of this notice:

03/05/2019