Tesco, Sainsbury’s and Asda have no plans to remove Black Energy, a drink promoted by former boxer with rape conviction
Tesco, Sainsbury’s and Asda have been criticised for stocking an energy drink promoted by convicted rapist Mike Tyson which uses the slogan “sex energy”.
But despite the complaints, all three retailers have no plans to remove Black Energy, Poland’s bestselling energy drink, from their shelves.
The former heavyweight champion boxer spent three years in jail after he was convicted of rape, with his defence lawyers describing him as “your worst nightmare” at his trial.
Yet Black Energy chose to use Tyson for its marketing campaign, which includes a series of adverts where he is surrounded by scantily clad women.
In one, Tyson sings about his past, calling himself an “animal” while women dressed in white bikinis look on. In another, a woman writhes around on a bed in her underwear followed by Tyson saying “that’s how black works”.
A spokeswoman for charity Rape Crisis said: “It is deplorable that supermarkets think it is appropriate to revere the rapist Mike Tyson and put him in a position that implies young people should trust his judgments and buy a drink that he promotes.”
The issue was first raised with Tesco last year when an online petition was set up, calling for the company to stop stocking the drink.A spokesperson for Tesco said it was a popular product among Polish customers. She added: “We have worked hard with the supplier to alter the packaging of the product.”
Sainsbury’s said: “We are closely monitoring this and will pass on these concerns to the owner of Black Energy.” Asda said it was reviewing the situation.