Monitoring of Marketing Communications

Monitoring of Marketing Communications

To provide NS&I with an online cloud based service that monitors the marketing communications activity.Competitor marketing communications monitoring: Retail Finance Services Sector

Contract summary

Industry

  • Data services – 72300000
  • Application service providers – 72416000
  • Advertising and marketing services – 79340000

Location of contract

London

Value of contract

£60k

Published date

13 June 2019

Closing date

15 July 2019

Contract start date

19 August 2019

Contract end date

18 August 2022

Contract is suitable for SMEs?

Yes

Contract is suitable for VCSEs?

No

 

Description

National Savings and Investments (NS&I) requires a supplier to provide NS&I with an online cloud based service that monitors the marketing communications activity of NS&I’s competitors in the retail financial services sector.

Background to the requirement:
Information gathering to understand NS&I’s share of voice, relative to competitors, in order to ensure that our advertising is cutting through among our retail customers. This information informs our marketing strategy and planning for the year.

We track our share of voice and competitor activity by media channel on a monthly basis. This information informs our marketing strategy and planning for the year.

We are looking to award a new contract (up to 3 years) with a supplier that can provide a granular level of detail of our competitors’ marketing activity; using an online system that we can easily and efficiently access direct.

Any eventual contract would be for a maximum duration of three years, renewable on an annual basis after the first year.

The NS&I Competitor Intelligence team is responsible for managing this requirement.

The Market & Competitor Intelligence Team at NS&I is comprised of 5 analyst and insight professionals. We work closely with the Marketing team and other comms teams within NS&I who utilise this data for their own planning across the year.

As part of the award we require limited account management support beyond some initial training on the system; a dedicated account management contact for any queries or ad hoc reporting; and a contact for technical support if required.

Our budget allocation for this service is approximately £60k over the 3 year term.

Please note the deadline for submission of tenderers’ responses is MIDDAY, 15 July 2019. For further information on this opportunity please visit the NS&I eProcurement portal as detailed below.

 

About the buyer

Address

1 Drummond Gate
London
SW1V 2QX
England

Email

malcolm.edwards@nsandi.com

 

Other information

Attachments

Link to NS&I eProcurement portal

https://nsandi.eu-supply.com/login.asp?B=NSANDI

For further information and to register your interest in this opportunity please visit the NS&I e-sourcing portal:
https://nsandi.eu-supply.com/login.asp?B=NSANDI
and click on ‘Current Tender Opportunities”.

Please note the deadline for receipt of responses is Midday on 15th July 2019.

All communications regarding this tender must be communicated via the NS&I e-sourcing portal:
https://nsandi.eu-supply.com/login.asp?B=NSANDI.

Communications sent outside the portal cannot be answered.

 

How to apply

Please apply directly to the buyer using the contact details provided, or follow the instructions given in the notice description or information section.

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