National Citizen Service Marketing Contract for Cabinet Office

National Citizen Service Marketing Contract for Cabinet Office

Cabinet Office is looking for an ambitious social media agency to develop and deliver a social media strategy for National Citizen Service (NCS).

NATIONAL CITIZENSHIP SERVICE SOCIAL MEDIA REQUIREMENT

Reference number: 1213/ERG/OCS/NCS – SM

Deadline date:01/06/2012

This deadline is for… Your expressions of interest, which is required by 11:00 am on Friday 1st June 2012. Please see the ‘how to apply’ section of this advert for the full set of instructions.

Contract value:£70,000 – £100,000

Location where the contract is to be carried out: England The contract will take place across various places within England

Is this suitable for smaller suppliers? Yes

Is this contract suitable for a voluntary, community and social enterprise organisations? No

Name of the buying organisation: Cabinet Office

 

Description of the contract

Cabinet Office is looking for an ambitious social media agency to develop and deliver a social media strategy for National Citizen Service (NCS). We would like to bring in a specialist agency to help manage our NCS social media presence. NCS is a flagship government initiative which brings people together and breaks down social barriers. It is a life changing opportunity for 16 and 17 year olds who have just finished their GCSEs and are at a transitional point in their lives. Key requirements: A) Support summer and play a pivotal role in autumn sign-ups to the scheme via social media channels, driving expressions of interest so we can meet our 30,000 2012 target. B) Help raise awareness levels of the programme via our current digital destinations (website, including but limited to facebook, youtube) and drive action, maximising impact. C) Explore, build upon and set-up fresh creative social media routes to expand our online NCS community and encourage content sharing across platforms i.e. blogs, webchats, new content, forums, chat rooms, competitions. D) Take responsibility for creating new engaging content and footage to share across social media platforms. This will involve the supplier facilitating filming of NCS during the summer in various locations in England. The supplier will be required to manage the entire process. This element of the specification can be sub contracted if the specific skill set do not exist in-house. E) Build an active and engaged online NCS community amongst grads and recruits which has longevity, encouraging peer-to-peer involvement – both through existing channels and potentially new paths. F) Develop an authentic and credible tone of voice and digital ‘personality’ for NCS across all platforms. Secondary Requirements: G) Amplify the social media activity of our NCS delivery partners to make us more cohesive and united in our ‘NCS voice’. Look at ways to link delivery partner facebook pages with our central facebook page, as well as other channels H) Engage Celebrity Ambassadors in promotion of NCS across all social media platforms. Term and Budget: The contract is for an initial term from 20th June 2012 (or the actual date of the award of contract) until 30th October 2012, with an optional extension of 3 months, that the Cabinet Office reserves the right to take up. The Cabinet Office would consider the extension at the end of the initial term. Your expressions of interest is required by 11:00 am on Friday 1st June 2012. Please see the ‘how to apply’ section of this advert for the full set of instructions. The budget for the initial term of the contract is a maximum of £70,000 including VAT. If the Cabinet Office takes up the extension option, the maximum budget is £30,000. including VAT. The date stated in the section titled: ‘Estimated Length of Contract’, is the initial term and the extension option, which the Cabinet Office reserves the right to take up.

 

Documents

 

Classification of the contract

79342000 Marketing services

79342200 Promotional services

 

Additional information

Contract type: Services – 13

Is it a framework agreement? No

Is this contract related to a programme of funding? No

Contract will be awarded based on: Most economically advantageous tender in terms of: The criteria stated in the contract documents

Estimated length of contract: 20/06/2012 – 31/01/2013

 

Who to contact

Contact name Rachel Carter

Organisation name Cabinet Office

Address 1 Horse Guards Road, London, SW1A 2QH

Telephone 0207271

Extension number: 1413

Fax

Web address www.cabinetoffice.gov.uk

 

How to apply

Cabinet Office will shortly be advertising this contract opportunity on the new Government e-Market place (Dynamic Market Place). If you are interested in bidding for this you will need to register as a supplier (if not already registered) on the Government e-Market place within the next 48 hours. Registration should only take approximately 30 minutes, and is free of charge. Please note that when this tender process opens, it will only be opened to those suppliers who are a) registered on the Government e-Market place, and b) express an interest in bidding. To express an interest in bidding, you should e-mail Rachel Carter on Rachel.carter@cabinet-office.x.gsi.gov.uk by 11:00 am on Friday 1st June 2012. To register on the Government e-Market place, please go to http://register4ukgov.procserveonline.com. If you have difficulty accessing this site, please contact the Supplier helpdesk on 01345 0103503, or e-mail at supplier@buyingsolutions.gsi.gov.uk.

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