National Maritime Museum Media Agency Services Framework 

National Maritime Museum Media Agency Services Framework

Lot 1 Offline media buying services. Lot 2 Online media buying services.

United Kingdom-London: Advertising and marketing services

2017/S 234-486409

Contract notice

Services

Directive 2014/24/EU

Section I: Contracting authority

I.1)Name and addresses

National Maritime Museum
Park Row, Greenwich,
London
SE10 9NF
United Kingdom
Contact person: Ms.Zeena Virani, Senior Marketing Manager
Telephone: +44 2083126547
E-mail: ZVirani@rmg.co.uk
NUTS code: UKIInternet address(es):Main address: http://www.rmg.co.uk
I.2)Joint procurement

I.3)Communication

The procurement documents are available for unrestricted and full direct access, free of charge, at: http://www.delta-esourcing.com/tenders/UK-UK-London:-Advertising-and-marketing-services./35V42G2D73
Additional information can be obtained from the abovementioned address
Tenders or requests to participate must be submitted to the abovementioned address

I.4)Type of the contracting authority

Body governed by public law

I.5)Main activity

Other activity: Museum- culture and education

Section II: Object

II.1)Scope of the procurement

II.1.1)Title:

Media Agency Services Framework Agreement-Invitation to Prequalify.

II.1.2)Main CPV code

79340000

II.1.3)Type of contract

Services

II.1.4)Short description:

The agencies will be required to plan, manage and implement all strategic media planning and buying, offline and online. The requirements will be sub-divided into 2 Lots. Integrated agencies are encouraged to apply for both Lots; specialist agencies for those Lots applicable to their skill set.

II.1.5)Estimated total value

II.1.6)Information about lots

This contract is divided into lots: yes
Tenders may be submitted for all lots
Maximum number of lots that may be awarded to one tenderer: 2
The contracting authority reserves the right to award contracts combining the following lots or groups of lots:

Lot 1 Off-line media buying services.

Lot 2 On-line media buying services.

Agencies may apply to prequalify to tender for either Lot 1 or 2 or both.

II.2)Description

II.2.1)Title:

Off-line Media Buying Services.

Lot No: 1

II.2.2)Additional CPV code(s)

79341000

II.2.3)Place of performance

NUTS code: UKI
Main site or place of performance:

LONDON.

II.2.4)Description of the procurement:

Off-line media buying services. To include strategy, implementation and evaluation of activity across out of home, broadcast, print, radio, partnerships and experiential.

II.2.5)Award criteria

Price is not the only award criterion and all criteria are stated only in the procurement documents
II.2.6)Estimated value

II.2.7)Duration of the contract, framework agreement or dynamic purchasing system

Duration in months: 24
This contract is subject to renewal: yes
Description of renewals:

The duration of the Framework Agreement will be 2 years with the possibility to extend by one further year.

II.2.9)Information about the limits on the number of candidates to be invited

Envisaged minimum number: 5
Maximum number: 7
Objective criteria for choosing the limited number of candidates:

Section 6. Technical and Professional Ability.

II.2.10)Information about variants

Variants will be accepted: no

II.2.11)Information about options

Options: no
II.2.12)Information about electronic catalogues

II.2.13)Information about European Union funds

The procurement is related to a project and/or programme financed by European Union funds: no
II.2.14)Additional information
II.2)Description

II.2.1)Title:

Online Media Buying Services.

Lot No: 2

II.2.2)Additional CPV code(s)

79340000

II.2.3)Place of performance

NUTS code: UKI
Main site or place of performance:

LONDON.

II.2.4)Description of the procurement:

On-line media buying services. To include strategy, implementation and evaluation of activity across digital display, PPC inc Google Adwords, SEO, social, partnerships, strategic link building, customer data acquisition, influencer engagement.

II.2.5)Award criteria

Price is not the only award criterion and all criteria are stated only in the procurement documents
II.2.6)Estimated value

II.2.7)Duration of the contract, framework agreement or dynamic purchasing system

Duration in months: 24
This contract is subject to renewal: yes
Description of renewals:

The duration of the Framework Agreement will be 2 years with the possibility to extend by one further year.

II.2.9)Information about the limits on the number of candidates to be invited

Envisaged minimum number: 5
Maximum number: 7

II.2.10)Information about variants

Variants will be accepted: no

II.2.11)Information about options

Options: no
II.2.12)Information about electronic catalogues

II.2.13)Information about European Union funds

The procurement is related to a project and/or programme financed by European Union funds: no
II.2.14)Additional information

Section III: Legal, economic, financial and technical information

III.1)Conditions for participation
III.1.1)Suitability to pursue the professional activity, including requirements relating to enrolment on professional or trade registers

III.1.2)Economic and financial standing

Selection criteria as stated in the procurement documents

III.1.3)Technical and professional ability

Selection criteria as stated in the procurement documents
III.1.5)Information about reserved contracts
III.2)Conditions related to the contract
III.2.1)Information about a particular profession
III.2.2)Contract performance conditions:

III.2.3)Information about staff responsible for the performance of the contract

Obligation to indicate the names and professional qualifications of the staff assigned to performing the contract

Section IV: Procedure

IV.1)Description

IV.1.1)Type of procedure

Restricted procedure

IV.1.3)Information about a framework agreement or a dynamic purchasing system

The procurement involves the establishment of a framework agreement
Framework agreement with a single operator
IV.1.4)Information about reduction of the number of solutions or tenders during negotiation or dialogue
IV.1.6)Information about electronic auction

IV.1.8)Information about the Government Procurement Agreement (GPA)

The procurement is covered by the Government Procurement Agreement: yes
IV.2)Administrative information
IV.2.1)Previous publication concerning this procedure

IV.2.2)Time limit for receipt of tenders or requests to participate

Date: 05/01/2018
Local time: 17:00

IV.2.3)Estimated date of dispatch of invitations to tender or to participate to selected candidates

Date: 15/01/2018

IV.2.4)Languages in which tenders or requests to participate may be submitted:

English

IV.2.6)Minimum time frame during which the tenderer must maintain the tender

Duration in months: 2 (from the date stated for receipt of tender)
IV.2.7)Conditions for opening of tenders

Section VI: Complementary information

VI.1)Information about recurrence

This is a recurrent procurement: no
VI.2)Information about electronic workflows

VI.3)Additional information:

For more information about this opportunity, please visit the Delta eSourcing portal at:

https://www.delta-esourcing.com/tenders/UK-UK-London:-Advertising-and-marketing-services./35V42G2D73

To respond to this opportunity, please click here:

https://www.delta-esourcing.com/respond/35V42G2D73

GO Reference: GO-2017125-PRO-11517915.

VI.4)Procedures for review

VI.4.1)Review body

National Maritime Museum
Park Row, Greenwich
London
SE109NF
United Kingdom
Telephone: +44 2083126547
E-mail: ZVirani@rmg.co.uk

VI.4.2)Body responsible for mediation procedures

n/a
London
SE109NF
United Kingdom
E-mail: ZVirani@rmg.co.ukInternet address:http://www.rmg.co.uk
VI.4.3)Review procedure
VI.4.4)Service from which information about the review procedure may be obtained

VI.5)Date of dispatch of this notice:

05/12/2017

 

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