National Media Relations and Public Affairs Framework
To meet the University’s National Media Relations remit our supplier will need strong media relationships and real influence with key writers and commentators.
United Kingdom-Preston: Public relations consultancy services
Section I: Contracting authority
I.1)Name, addresses and contact point(s)
University of Central Lancashire
Purchasing Office, Sizer House
For the attention of: Alison Thomas
PR1 7DR Preston
Telephone: +44 1772892221
General address of the contracting authority: https://in-tendhost.co.uk/universitycentrallancs/aspx/Home
Further information can be obtained from: The above mentioned contact point(s)
Specifications and additional documents (including documents for competitive dialogue and a dynamic purchasing system) can be obtained from: The above mentioned contact point(s)
Tenders or requests to participate must be sent to: The above mentioned contact point(s)
I.2)Type of the contracting authority
I.4)Contract award on behalf of other contracting authorities
Section II: Object of the contract
II.1.1)Title attributed to the contract by the contracting authority:
II.1.2)Type of contract and location of works, place of delivery or of performance
Service category No 27: Other services
Main site or location of works, place of delivery or of performance: Preston, Lancashire.
NUTS code UKD4
II.1.3)Information about a public contract, a framework agreement or a dynamic purchasing system (DPS)
II.1.4)Information on framework agreement
Framework agreement with several operators
Duration of the framework agreement
Duration in years: 4
II.1.5)Short description of the contract or purchase(s)
The University’s desire to retain the services of these companies is driven in part by a recognition of our need and opportunity to raise our profile from among the mass of ‘modern’ universities located outside the Home Counties.
The University currently retains two PR agencies split between UK offices in Manchester (helping to capitalise on the location of Media City and raise our profile nationally) and Preston with a focus on business-to-business local and regional PR and a more specific brief to support the role out of the University’s 10-year, 200 000 000 GBP Masterplan development.
Some regional Public Affairs support is also provided by the Manchester-based agency but much of our lobbying work is done via Universities UK, enabling the University to be engaged in key debates around government policy with impact on HE.
The University’s Corporate Strategy (2015-2020) reaffirmed our vision, mission and values and set out a plan to deliver these through aims and objectives aligned to strategic themes. Social engagement is at the heart of the University, and is recognised as a core theme, with a strategic aim that echoes our mission; ‘the University will continue to inspire positive change in organisations and people from all walks of life, to enable them to achieve their full potential’. This ethos is embedded across each of the themes.
The University’s External Relations Strategy determines principles and priorities to deliver on our mission; to ensure we maintain our reputation for attracting and retaining talented students, whatever their background, and work towards deep-rooted engagement with the wider communities of Preston, Lancashire and the North West. Our vision is to firmly establish Central Lancashire as an anchor institution in the city and region, with a reputation for social responsibility: a source of civic pride.
II.1.6)Common procurement vocabulary (CPV)
II.1.7)Information about Government Procurement Agreement (GPA)
Tenders may be submitted for one or more lots
II.1.9)Information about variants
II.3)Duration of the contract or time limit for completion
Information about lots
Lot No: 1 Lot title: National Media Relations
National Media Relations remit criteria:
— Proven access to journalists and editors beyond news desks and education specialists, but with reach into a wide range of economic, social, and cultural areas, so as to enable a Higher Education client to contribute to comment and debate pieces on topics across the academic subject range.
— Established relationships with key media editors and journalists in print, broadcast, online, and specialist sector media channels.
— High quality and cost effective Press Release or Pack production and distribution mechanisms.
— Comprehensive and cost effective media monitoring, covering multiple online and offline channels, and the ability quickly or frequently to produce quality graphic and data reports on media coverage, by quantity, nature, and quality, and including geographical spread.
2)Common procurement vocabulary (CPV)
Lot No: 2 Lot title: Public Affairs
Public Affairs remit criteria:
— Proven access to policy influencer networks in the mainstream political parties, civil service, advisory bodies, relevant commissions and consultancies, parliamentary and select committees, and quasi non-governmental organisations.
— Evidence of securing influential contact and dialogue, and securing a client voice in key policy developments.
— Prescient awareness of medium and long term policy developments, direction of travel, factors influencing policy, and the nature of advice and influence impacting policy decisions and key political perspectives.
— Production of high quality pre-contact briefing packs for University representatives on contacts, along with their links and political or policy perspectives, and key facts to present.
2)Common procurement vocabulary (CPV)
Lot No: 3 Lot title: Regional Business to Business Public Relations
Regional Business to Business Public Relations remit criteria:
— Proven access to business journalists and editors, primarily in the Preston and Lancashire region, to build awareness and foster strong relationships in relation to the regional business to business activities of the University, with a particular focus on workforce development, student and graduate recruitment and consultancy and innovation, including opportunities for expert comment and case studies.
— Regular communication updates as the Masterplan progresses to all the University stakeholder groups via news releases, newsletters and general updates.
— Broader stakeholder and public engagement events both on and off campus to ensure that individuals and groups of influence are well informed and positively disposed towards the University, so that they can act as advocates and actively promote Central Lancashire within their own spheres.
2)Common procurement vocabulary (CPV)
Section III: Legal, economic, financial and technical information
III.1.1)Deposits and guarantees required:
III.1.2)Main financing conditions and payment arrangements and/or reference to the relevant provisions governing them:
III.1.3)Legal form to be taken by the group of economic operators to whom the contract is to be awarded:
III.1.4)Other particular conditions
Description of particular conditions: Expressions of interest must respond in accordance with the instructions outlined in the Pre Qualification Questionnaire. Only submissions in accordance with the stated instructions will be considered.
III.2.1)Personal situation of economic operators, including requirements relating to enrolment on professional or trade registers
III.2.2)Economic and financial ability
See ITT documents.
III.3.1)Information about a particular profession
III.3.2)Staff responsible for the execution of the service
Section IV: Procedure
IV.1.1)Type of procedure
IV.1.2)Limitations on the number of operators who will be invited to tender or to participate
Objective criteria for choosing the limited number of candidates: Pre-qualification questionnaire.
IV.2.2)Information about electronic auction
IV.3.1)File reference number attributed by the contracting authority:
IV.3.2)Previous publication(s) concerning the same contract
IV.3.3)Conditions for obtaining specifications and additional documents or descriptive document
IV.3.4)Time limit for receipt of tenders or requests to participate
IV.3.6)Language(s) in which tenders or requests to participate may be drawn up
Section VI: Complementary information
VI.2)Information about European Union funds
VI.5)Date of dispatch of this notice: