New Homes Marketing Services Framework

New Homes Marketing Services Framework

Southern Housing Group wishes to establish a Framework Agreement for the provision of New Homes Marketing Services which will be split into seven (7) Lots as follows: Lot 1 – Campaigns, Lot 2 – Media.

United Kingdom-London: Marketing services

2018/S 029-063154

Contract notice

Services

Directive 2014/24/EU

Section I: Contracting authority

I.1)Name and addresses

Southern Housing Group
Fleet House, 59-61 Clerkenwell Road
London
EC1M 5LA
United Kingdom
Telephone: +44 2073241249
E-mail: contracts@shgroup.org.uk
NUTS code: UKJ
Internet address(es):Main address: http://www.shgroup.org.uk/
I.2)Joint procurement

I.3)Communication

The procurement documents are available for unrestricted and full direct access, free of charge, at: http://www.delta-esourcing.com/tenders/UK-UK-London:-Marketing-services./76G2V9DYUV
Additional information can be obtained from the abovementioned address
Tenders or requests to participate must be submitted electronically via: http://www.delta-esourcing.com/tenders/UK-UK-London:-Marketing-services./76G2V9DYUV
Tenders or requests to participate must be submitted to the abovementioned address

I.4)Type of the contracting authority

Body governed by public law

I.5)Main activity

Housing and community amenities

Section II: Object

II.1)Scope of the procurement

II.1.1)Title:

New Homes Marketing Services Framework

II.1.2)Main CPV code

79342000

II.1.3)Type of contract

Services

II.1.4)Short description:

Southern Housing Group (the “Group”) wishes to establish a Framework Agreement for the provision of New Homes Marketing Services which will be split into seven (7) Lots as follows:

— Lot 1 – Campaigns,

— Lot 2 – Media,

— Lot 3 – Digital Marketing Communication,

— Lot 4 – Sales & Marketing Environment,

— Lot 5 – Social Media,

— Lot 6 – Public Relations,

— Lot 7 – Pre Sales & Sales Support.

II.1.5)Estimated total value

Value excluding VAT: 2 998 360.00 GBP

II.1.6)Information about lots

This contract is divided into lots: yes
Tenders may be submitted for maximum number of lots: 3
Maximum number of lots that may be awarded to one tenderer: 3
II.2)Description

II.2.1)Title:

Campaigns

Lot No: 1

II.2.2)Additional CPV code(s)

79415200

II.2.3)Place of performance

NUTS code: UKJ
Main site or place of performance:

South East (England).

II.2.4)Description of the procurement:

The Group’s Sales and Marketing Team wishes to procure graphic design services that offer a combination of strategy, design, technology and advertising services – that will create, place and define our services and product branding and strategic place-making for our New Homes programme.

II.2.5)Award criteria

Price is not the only award criterion and all criteria are stated only in the procurement documents

II.2.6)Estimated value

Value excluding VAT: 535 320.00 GBP

II.2.7)Duration of the contract, framework agreement or dynamic purchasing system

Duration in months: 48
This contract is subject to renewal: no

II.2.10)Information about variants

Variants will be accepted: no

II.2.11)Information about options

Options: no
II.2.12)Information about electronic catalogues

II.2.13)Information about European Union funds

The procurement is related to a project and/or programme financed by European Union funds: no
II.2.14)Additional information
II.2)Description

II.2.1)Title:

Media

Lot No: 2

II.2.2)Additional CPV code(s)

79341000

II.2.3)Place of performance

NUTS code: UKJ
Main site or place of performance:

South East (England).

II.2.4)Description of the procurement:

The Group’s Sales and Marketing Team requires the services of a number of Media companies that can successfully, and cost-effectively, support the S&M Team to determine how and where to advertise our products and services, to maximise expose and generate quality leads.

II.2.5)Award criteria

Price is not the only award criterion and all criteria are stated only in the procurement documents

II.2.6)Estimated value

Value excluding VAT: 800 000.00 GBP

II.2.7)Duration of the contract, framework agreement or dynamic purchasing system

Duration in months: 48
This contract is subject to renewal: no

II.2.10)Information about variants

Variants will be accepted: no

II.2.11)Information about options

Options: no
II.2.12)Information about electronic catalogues

II.2.13)Information about European Union funds

The procurement is related to a project and/or programme financed by European Union funds: no
II.2.14)Additional information
II.2)Description

II.2.1)Title:

Digital Marketing Communication

Lot No: 3

II.2.2)Additional CPV code(s)

79342000

II.2.3)Place of performance

NUTS code: UKJ
Main site or place of performance:

South East (England).

II.2.4)Description of the procurement:

Companies in this lot will support the Group’s S&M Team to effectively market their products and services online and through other relevant digital channels to engage with their customers. User experience, data security, and reliability of service are essential to the Group’s digital marketing offer, and companies in this lot will support us to deliver in these key areas.

II.2.5)Award criteria

Price is not the only award criterion and all criteria are stated only in the procurement documents

II.2.6)Estimated value

Value excluding VAT: 612 640.00 GBP

II.2.7)Duration of the contract, framework agreement or dynamic purchasing system

Duration in months: 48
This contract is subject to renewal: no

II.2.10)Information about variants

Variants will be accepted: no

II.2.11)Information about options

Options: no
II.2.12)Information about electronic catalogues

II.2.13)Information about European Union funds

The procurement is related to a project and/or programme financed by European Union funds: no
II.2.14)Additional information
II.2)Description

II.2.1)Title:

Sales & Marketing Environment

Lot No: 4

II.2.2)Additional CPV code(s)

79342000

II.2.3)Place of performance

NUTS code: UKJ
Main site or place of performance:

South East (England).

II.2.4)Description of the procurement:

Companies within this lot must demonstrate they have the ability to make existing interior spaces into appealing functional sales and marketing environments. Determining space requirements and selecting decorative items, such as colors, lighting, and materials. In addition, you must be familiar with working with architectural drawings, and within building codes and regulations, and universal accessibility standards.

II.2.5)Award criteria

Price is not the only award criterion and all criteria are stated only in the procurement documents

II.2.6)Estimated value

Value excluding VAT: 480 000.00 GBP

II.2.7)Duration of the contract, framework agreement or dynamic purchasing system

Duration in months: 48
This contract is subject to renewal: no

II.2.10)Information about variants

Variants will be accepted: no

II.2.11)Information about options

Options: no
II.2.12)Information about electronic catalogues

II.2.13)Information about European Union funds

The procurement is related to a project and/or programme financed by European Union funds: no
II.2.14)Additional information
II.2)Description

II.2.1)Title:

Social Media

Lot No: 5

II.2.2)Additional CPV code(s)

79340000

II.2.3)Place of performance

NUTS code: UKJ
Main site or place of performance:

South East (England).

II.2.4)Description of the procurement:

Companies within this lot will support the Group with the promotion and education of their services and product through successful engagement with our customers and stakeholders on online social media platforms. This will involve content creation, coordinating paid advertising, and effective community management.

II.2.5)Award criteria

Price is not the only award criterion and all criteria are stated only in the procurement documents

II.2.6)Estimated value

Value excluding VAT: 151 600.00 GBP

II.2.7)Duration of the contract, framework agreement or dynamic purchasing system

Duration in months: 48
This contract is subject to renewal: no

II.2.10)Information about variants

Variants will be accepted: no

II.2.11)Information about options

Options: no
II.2.12)Information about electronic catalogues

II.2.13)Information about European Union funds

The procurement is related to a project and/or programme financed by European Union funds: no
II.2.14)Additional information
II.2)Description

II.2.1)Title:

Public Relations

Lot No: 6

II.2.2)Additional CPV code(s)

79416000

II.2.3)Place of performance

NUTS code: UKJ
Main site or place of performance:

South East (England).

II.2.4)Description of the procurement:

The companies within this lot must demonstrate their ability to strategically implement communication programmes that builds mutually beneficial relationships between the Group and the public.

II.2.5)Award criteria

Price is not the only award criterion and all criteria are stated only in the procurement documents

II.2.6)Estimated value

Value excluding VAT: 238 800.00 GBP

II.2.7)Duration of the contract, framework agreement or dynamic purchasing system

Duration in months: 48
This contract is subject to renewal: no

II.2.10)Information about variants

Variants will be accepted: no

II.2.11)Information about options

Options: no
II.2.12)Information about electronic catalogues

II.2.13)Information about European Union funds

The procurement is related to a project and/or programme financed by European Union funds: no
II.2.14)Additional information
II.2)Description

II.2.1)Title:

Pre Sales & Sales Support

Lot No: 7

II.2.2)Additional CPV code(s)

79340000

II.2.3)Place of performance

NUTS code: UKJ
Main site or place of performance:

South East (England).

II.2.4)Description of the procurement:

The companies within this lot must demonstrate their ability to assist in optimising a developments potential for sale and show in depth knowledge of the New Homes Sales market to achieve competitive prices and strong sales rates.

II.2.5)Award criteria

Price is not the only award criterion and all criteria are stated only in the procurement documents

II.2.6)Estimated value

Value excluding VAT: 180 000.00 GBP

II.2.7)Duration of the contract, framework agreement or dynamic purchasing system

Duration in months: 48
This contract is subject to renewal: no

II.2.10)Information about variants

Variants will be accepted: no

II.2.11)Information about options

Options: no
II.2.12)Information about electronic catalogues

II.2.13)Information about European Union funds

The procurement is related to a project and/or programme financed by European Union funds: no
II.2.14)Additional information

Section III: Legal, economic, financial and technical information

III.1)Conditions for participation

III.1.1)Suitability to pursue the professional activity, including requirements relating to enrolment on professional or trade registers

List and brief description of conditions:

Any requirements are set out in the Invitation To Tender (ITT) consistent with the provisions of the Public Procurement Regulations 2015.

III.1.2)Economic and financial standing

Selection criteria as stated in the procurement documents

III.1.3)Technical and professional ability

Selection criteria as stated in the procurement documents
III.1.5)Information about reserved contracts
III.2)Conditions related to the contract
III.2.1)Information about a particular profession
III.2.2)Contract performance conditions:
III.2.3)Information about staff responsible for the performance of the contract

Section IV: Procedure

IV.1)Description

IV.1.1)Type of procedure

Open procedure

IV.1.3)Information about a framework agreement or a dynamic purchasing system

The procurement involves the establishment of a framework agreement
Framework agreement with several operators
IV.1.4)Information about reduction of the number of solutions or tenders during negotiation or dialogue
IV.1.6)Information about electronic auction

IV.1.8)Information about the Government Procurement Agreement (GPA)

The procurement is covered by the Government Procurement Agreement: yes
IV.2)Administrative information
IV.2.1)Previous publication concerning this procedure

IV.2.2)Time limit for receipt of tenders or requests to participate

Date: 13/03/2018
Local time: 12:00
IV.2.3)Estimated date of dispatch of invitations to tender or to participate to selected candidates

IV.2.4)Languages in which tenders or requests to participate may be submitted:

English

IV.2.6)Minimum time frame during which the tenderer must maintain the tender

Tender must be valid until: 13/11/2018

IV.2.7)Conditions for opening of tenders

Date: 13/03/2018
Local time: 12:00

Section VI: Complementary information

VI.1)Information about recurrence

This is a recurrent procurement: yes
Estimated timing for further notices to be published:

February 2022.

VI.2)Information about electronic workflows

VI.3)Additional information:

The contracting authority considers that this contract may be suitable for economic operators that are small or medium enterprises (SMEs). However, any selection of tenderers will be based solely on the criteria set out for the procurement.

For more information about this opportunity, please visit the Delta eSourcing portal at:

— https://www.delta-esourcing.com/tenders/UK-UK-London:-Marketing-services./76G2V9DYUV

To respond to this opportunity, please click here:

— https://www.delta-esourcing.com/respond/76G2V9DYUV

GO Reference: GO-201828-PRO-11869012.

VI.4)Procedures for review

VI.4.1)Review body

Royal Court of Justice
The Strand
London
WC2 2LL
United Kingdom
Telephone: +44 2079476000

VI.4.2)Body responsible for mediation procedures

Centre for Effective Dispute Resolution (CEDR)
70 Fleet Street
London
EC4Y 1EU
United Kingdom
Telephone: +44 2075366000
VI.4.3)Review procedure

VI.4.4)Service from which information about the review procedure may be obtained

Cabinet Office
70 Whitehall
London
SW1A 2AS
United Kingdom
Telephone: +44 2072761234

VI.5)Date of dispatch of this notice:

08/02/2018

 

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