Ofcom Market Research Framework 2019

Ofcom Market Research Framework 2019

4 Lots. Lot 1 – Quantitative Research.

United Kingdom-London: Market research services

2019/S 150-370099

Contract notice

Services

Legal Basis:

Directive 2014/24/EU

Section I: Contracting authority

I.1)Name and addresses

Ofcom
Riverside House, 2a Southwark Bridge Road
London
SE1 9HA
United Kingdom
Telephone: +44 2079813000
E-mail: hayley.watson@ofcom.org.uk
NUTS code: UK
Internet address(es):Main address: https://ofcom.bravosolution.co.uk
I.2)Information about joint procurement

I.3)Communication

The procurement documents are available for unrestricted and full direct access, free of charge, at: https://ofcom.bravosolution.co.uk
Additional information can be obtained from the abovementioned address
Tenders or requests to participate must be submitted electronically via: https://ofcom.bravosolution.co.uk
Tenders or requests to participate must be submitted to the abovementioned address

I.4)Type of the contracting authority

Body governed by public law

I.5)Main activity

Other activity: UK communications regulator

Section II: Object

II.1)Scope of the procurement

II.1.1)Title:

Ofcom Market Research Framework

Reference number: Ofcom C20190246

II.1.2)Main CPV code

79310000

II.1.3)Type of contract

Services

II.1.4)Short description:

Ofcom’s Market Research team commissions primary research services for a range of teams across the organisation, including consumer policy, spectrum policy group, competition group and the content and strategy teams. Examples of our work can be located in the market Research section of the Ofcom website:

https://www.ofcom.org.uk/research-and-data

There are 4 market research lots in the new framework for the provision of standard market research services, each of which relate to a broad area of standard research expertise; quantitative, qualitative, omnibus and online panel research. If Ofcom has a specialist or niche market research service requirement we may choose to commission that through the framework, or we may choose to commission it via an open invitation to tender process, by inviting specialist suppliers to bid.

At this stage of the process, applicants are invited to express an interest in providing standard market research services to Ofcom in one or more of these lots.

II.1.5)Estimated total value

Value excluding VAT: 20 000 000.00 GBP

II.1.6)Information about lots

This contract is divided into lots: yes
Tenders may be submitted for all lots
II.2)Description

II.2.1)Title:

Lot No: Lot 1 – Quantitative Research

II.2.2)Additional CPV code(s)

79310000

II.2.3)Place of performance

NUTS code: UK

II.2.4)Description of the procurement:

Proven expertise in a range of standard quantitative research techniques, including face to face, online and telephone interviews. Robust data quality assurance processes are essential. Tenderers should also have expertise with UK consumers and advanced statistical analysis techniques. Projects will relate to broadcasting, telecoms, and postal services markets. Projects will include residential and business surveys. Recent examples include surveys on media consumption and supplier switching. Tenderers must comply with the market research society’s code of conduct and GDPR and related legislation.

II.2.5)Award criteria

Price is not the only award criterion and all criteria are stated only in the procurement documents
II.2.6)Estimated value

II.2.7)Duration of the contract, framework agreement or dynamic purchasing system

Duration in months: 24
This contract is subject to renewal: yes
Description of renewals:

There are 2 options to extend the contract at Ofcom’s sole discretion, each option is for a 12 month extension.

II.2.9)Information about the limits on the number of candidates to be invited

II.2.10)Information about variants

Variants will be accepted: no

II.2.11)Information about options

Options: yes
Description of options:

There are 2 options to extend the contract at Ofcom’s sole discretion, each option is for a 12 month extension.

II.2.12)Information about electronic catalogues

II.2.13)Information about European Union funds

The procurement is related to a project and/or programme financed by European Union funds: no
II.2.14)Additional information
II.2)Description

II.2.1)Title:

Lot No: Lot 2– Qualitative Research

II.2.2)Additional CPV code(s)

79310000

II.2.3)Place of performance

NUTS code: UK

II.2.4)Description of the procurement:

Proven expertise in a range of standard qualitative research techniques amongst UK consumers for example, focus groups, depth interviews, deliberative techniques and ethnography. Projects will relate to broadcasting, telecoms, and postal services markets. Projects will include both residential and business research and may include use of audio visual recording. Recent examples include research into public service broadcasting and telecoms service supply to SMEs. Tenderers must comply with the market research society’s code of conduct and GDPR and related legislation.

This lot will be split into 4 sub-categories of expertise (known as ‘labels’):

— Label 1 will be for suppliers with expertise in qualitative research conducted amongst adults,

— Label 2 will be for suppliers with expertise in qualitative research conducted amongst children,

— Label 3 will be for suppliers with expertise in qualitative research conducted amongst business decision makers, and

— Label 4 will be for suppliers with expertise in qualitative research conducted amongst minority or hard to reach groups, and may include suppliers who specialise in research amongst a particular population segment.

II.2.5)Award criteria

Price is not the only award criterion and all criteria are stated only in the procurement documents
II.2.6)Estimated value

II.2.7)Duration of the contract, framework agreement or dynamic purchasing system

Duration in months: 24
This contract is subject to renewal: yes
Description of renewals:

There are 2 options to extend the contract at Ofcom’s sole discretion, each option is for a 12 month extension.

II.2.9)Information about the limits on the number of candidates to be invited

II.2.10)Information about variants

Variants will be accepted: no

II.2.11)Information about options

Options: yes
Description of options:

There are 2 options to extend the contract at Ofcom’s sole discretion, each option is for a 12 month extension.

II.2.12)Information about electronic catalogues

II.2.13)Information about European Union funds

The procurement is related to a project and/or programme financed by European Union funds: no
II.2.14)Additional information
II.2)Description

II.2.1)Title:

Lot No: Lot 3 – Face to Face omnibus research

II.2.2)Additional CPV code(s)

79310000

II.2.3)Place of performance

NUTS code: UK

II.2.4)Description of the procurement:

For the purposes of this framework, our definition of an omnibus survey is one that is conducted face to face and covers a number of topics, usually for different clients, among a nationally representative sample of UK adults. Clients are charged by the market research agency on the basis of the questionnaire space or the number of questions required. Ofcom regularly uses omnibus surveys to collect quantitative data for a variety of purposes. Typically this research will be designed to efficiently collect consumer data to deliver to relatively tight project deadlines. We therefore require Tenderers that have strong credentials in face to face and telephone omnibus surveys. Recent examples include research into purchase of Pay TV services and experience of nuisance calls. Tenderers must comply with the market research society’s code of conduct.

Our requirements from suppliers will typically be for a ‘full-service’ provision, to include advice, questionnaire design and analysis and reporting. Bids to join the framework will be assessed on this basis, although the winning bidder(s) will also be required to provide ‘field and tab’ services from time to time, where Ofcom would provide the agency with a questionnaire and the output requirement will be data tables and files only.

II.2.5)Award criteria

Price is not the only award criterion and all criteria are stated only in the procurement documents
II.2.6)Estimated value

II.2.7)Duration of the contract, framework agreement or dynamic purchasing system

Duration in months: 24
This contract is subject to renewal: yes
Description of renewals:

There are 2 options to extend the contract at Ofcom’s sole discretion, each option is for a 12 month extension.

II.2.9)Information about the limits on the number of candidates to be invited

II.2.10)Information about variants

Variants will be accepted: no

II.2.11)Information about options

Options: yes
Description of options:

There are 2 options to extend the contract at Ofcom’s sole discretion, each option is for a 12 month extension.

II.2.12)Information about electronic catalogues

II.2.13)Information about European Union funds

The procurement is related to a project and/or programme financed by European Union funds: no
II.2.14)Additional information
II.2)Description

II.2.1)Title:

Lot No: Lot 4 – Online panel research

II.2.2)Additional CPV code(s)

79310000

II.2.3)Place of performance

NUTS code: UK

II.2.4)Description of the procurement:

For the purposes of our framework, online panel research is defined as surveys which provide access to a large number of consumers, from which quantitative data can be collected quickly and at relatively low cost. Ofcom usually uses online panel surveys to collect quantitative data from minority groups in the UK population or when a fast-turnaround/cost efficient approach is required. Recent examples survey research amongst those who frequently listen to podcasts. Tenderers must comply with the market research society’s code of conduct.

Our requirements from suppliers will typically be for a ‘full-service’ provision, to include advice, questionnaire design and analysis and reporting. Bids to join the framework will be assessed on this basis, although the winning bidder(s) will also be required to provide ‘field and tab’ services from time to time, where Ofcom would provide the agency with a questionnaire and the output requirement will be data tables and files only.

II.2.5)Award criteria

Price is not the only award criterion and all criteria are stated only in the procurement documents
II.2.6)Estimated value

II.2.7)Duration of the contract, framework agreement or dynamic purchasing system

Duration in months: 24
This contract is subject to renewal: yes
Description of renewals:

There are 2 options to extend the contract at Ofcom’s sole discretion, each option is for a 12 month extension.

II.2.9)Information about the limits on the number of candidates to be invited

II.2.10)Information about variants

Variants will be accepted: no

II.2.11)Information about options

Options: yes
Description of options:

There are 2 options to extend the contract at Ofcom’s sole discretion, each option is for a 12 month extension.

II.2.12)Information about electronic catalogues

II.2.13)Information about European Union funds

The procurement is related to a project and/or programme financed by European Union funds: no
II.2.14)Additional information

Section III: Legal, economic, financial and technical information

III.1)Conditions for participation
III.1.1)Suitability to pursue the professional activity, including requirements relating to enrolment on professional or trade registers

III.1.2)Economic and financial standing

Selection criteria as stated in the procurement documents

III.1.3)Technical and professional ability

Selection criteria as stated in the procurement documents
III.1.5)Information about reserved contracts
III.2)Conditions related to the contract
III.2.1)Information about a particular profession
III.2.2)Contract performance conditions:
III.2.3)Information about staff responsible for the performance of the contract

Section IV: Procedure

IV.1)Description

IV.1.1)Type of procedure

Restricted procedure
IV.1.3)Information about a framework agreement or a dynamic purchasing system
IV.1.4)Information about reduction of the number of solutions or tenders during negotiation or dialogue
IV.1.6)Information about electronic auction

IV.1.8)Information about the Government Procurement Agreement (GPA)

The procurement is covered by the Government Procurement Agreement: yes
IV.2)Administrative information
IV.2.1)Previous publication concerning this procedure

IV.2.2)Time limit for receipt of tenders or requests to participate

Date: 05/09/2019
Local time: 12:00

IV.2.3)Estimated date of dispatch of invitations to tender or to participate to selected candidates

Date: 10/10/2019

IV.2.4)Languages in which tenders or requests to participate may be submitted:

English

IV.2.6)Minimum time frame during which the tenderer must maintain the tender

Duration in months: 6 (from the date stated for receipt of tender)
IV.2.7)Conditions for opening of tenders

Section VI: Complementary information

VI.1)Information about recurrence

This is a recurrent procurement: no

VI.2)Information about electronic workflows

Electronic invoicing will be accepted
Electronic payment will be used
VI.3)Additional information:
VI.4)Procedures for review

VI.4.1)Review body

High Court of Justice of England and Wales
London
United Kingdom
VI.4.2)Body responsible for mediation procedures

VI.4.3)Review procedure

Precise information on deadline(s) for review procedures:

Ofcom will incorporate a standstill period of 10 days between the communication of the award decision to tenderers and entering into a contract with the successful tenderer.

Tenderers wishing to obtain further debriefing should request it from the contact point indicated in the Section I.1.

Where issues regarding the award cannot be resolved between Ofcom and the tenderer, the Public Contracts Regulations 2015 allow for appeals to be brought before the High Court of England and Wales.

Any such appeal must be brought promptly and in any event within 3 months.

VI.4.4)Service from which information about the review procedure may be obtained

VI.5)Date of dispatch of this notice:

02/08/2019

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