Pay Per Click Management and Digital Marketing Tender

Pay Per Click Management and Digital Marketing Tender

2 Lots. Lot 1 – Management of our paid search campaigns in relation to the sale of car parking spaces.

United Kingdom-Luton: Parking services

2018/S 096-219117

Contract notice

Services

Directive 2014/24/EU

Section I: Contracting authority

I.1)Name and addresses

London Luton Airport
Navigation House, Airport Way, Bedfordshire
Luton
LU2 9LY
United Kingdom
Contact person: Jennifer Cartwright
Telephone: +44 1582405100
E-mail: jennifer.cartwright@ltn.aero
NUTS code: UKH21
Internet address(es):Main address: http://www.in-tend.co.uk/

Address of the buyer profile: http://www.london-luton.co.uk

I.2)Information about joint procurement

I.3)Communication

The procurement documents are available for unrestricted and full direct access, free of charge, at: https://in-tendhost.co.uk/llaol
Additional information can be obtained from the abovementioned address
Tenders or requests to participate must be submitted electronically via: https://in-tendhost.co.uk/llaol
Tenders or requests to participate must be submitted to the abovementioned address
Electronic communication requires the use of tools and devices that are not generally available. Unrestricted and full direct access to these tools and devices is possible, free of charge, at: https://in-tendhost.co.uk/llaol

I.4)Type of the contracting authority

Other type: Utility

I.5)Main activity

Other activity: Transport

Section II: Object

II.1)Scope of the procurement

II.1.1)Title:

L18045-T-JC Pay Per Click Management and Ad-hoc Digital Marketing Campaigns

Reference number: L18045-T-JC

II.1.2)Main CPV code

63712400

II.1.3)Type of contract

Services

II.1.4)Short description:

London Luton Airport requires the following:

Lot 1 — Management of our paid search campaigns in relation to the sale of car parking spaces.

Lot 2 — Ad-hoc digital promotional campaigns.

As the request for tender document includes commercially sensitive information, London Luton Airport requires bidders to sign and return an NDA before the Request for Tender document is issued to them. To request an NDA, please send a message through the correspondence tab.

II.1.5)Estimated total value

Value excluding VAT: 300 000.00 GBP

II.1.6)Information about lots

This contract is divided into lots: yes
Tenders may be submitted for all lots
II.2)Description

II.2.1)Title:

Lot 1 Pay Per Click Management Services

Lot No: 1

II.2.2)Additional CPV code(s)

79413000

II.2.3)Place of performance

NUTS code: UKH21
Main site or place of performance:

London Luton Airport

II.2.4)Description of the procurement:

Open process — NDA must be requested, signed and returned to LLA in order for the RfT to be issued.

II.2.5)Award criteria

Criteria below
Price
II.2.6)Estimated value

II.2.7)Duration of the contract, framework agreement or dynamic purchasing system

Start: 01/08/2018
End: 31/07/2021
This contract is subject to renewal: yes
Description of renewals:

One extension of 12 months is available subject to LLA’s approval.

II.2.10)Information about variants

Variants will be accepted: yes

II.2.11)Information about options

Options: no
II.2.12)Information about electronic catalogues

II.2.13)Information about European Union funds

The procurement is related to a project and/or programme financed by European Union funds: no

II.2.14)Additional information

II.2)Description

II.2.1)Title:

Lot 2 — Ad-hoc Digital Marketing Campaigns

Lot No: 2

II.2.2)Additional CPV code(s)

79340000
79342000

II.2.3)Place of performance

NUTS code: UKH21
Main site or place of performance:

II.2.4)Description of the procurement:

Open tender process. Please request an NDA, sign and return it to obtain the request for tender document.

II.2.5)Award criteria

Price is not the only award criterion and all criteria are stated only in the procurement documents
II.2.6)Estimated value

II.2.7)Duration of the contract, framework agreement or dynamic purchasing system

Start: 01/08/2018
End: 31/07/2021
This contract is subject to renewal: yes
Description of renewals:

One 12 month extension is available subject to LLA’s approval.

II.2.10)Information about variants

Variants will be accepted: yes

II.2.11)Information about options

Options: no
II.2.12)Information about electronic catalogues

II.2.13)Information about European Union funds

The procurement is related to a project and/or programme financed by European Union funds: no

II.2.14)Additional information

Section III: Legal, economic, financial and technical information

III.1)Conditions for participation

III.1.1)Suitability to pursue the professional activity, including requirements relating to enrolment on professional or trade registers

List and brief description of conditions:

See tender documents.

III.1.2)Economic and financial standing

List and brief description of selection criteria:

See tender documents.

Minimum level(s) of standards possibly required:

See tender documents.

III.1.3)Technical and professional ability

Selection criteria as stated in the procurement documents
III.1.5)Information about reserved contracts
III.2)Conditions related to the contract
III.2.1)Information about a particular profession
III.2.2)Contract performance conditions:
III.2.3)Information about staff responsible for the performance of the contract

Section IV: Procedure

IV.1)Description

IV.1.1)Type of procedure

Open procedure
IV.1.3)Information about a framework agreement or a dynamic purchasing system
IV.1.4)Information about reduction of the number of solutions or tenders during negotiation or dialogue
IV.1.6)Information about electronic auction

IV.1.8)Information about the Government Procurement Agreement (GPA)

The procurement is covered by the Government Procurement Agreement: yes
IV.2)Administrative information
IV.2.1)Previous publication concerning this procedure

IV.2.2)Time limit for receipt of tenders or requests to participate

Date: 22/06/2018
Local time: 12:00
IV.2.3)Estimated date of dispatch of invitations to tender or to participate to selected candidates

IV.2.4)Languages in which tenders or requests to participate may be submitted:

English
IV.2.6)Minimum time frame during which the tenderer must maintain the tender

IV.2.7)Conditions for opening of tenders

Date: 22/06/2018
Local time: 12:05
Place:

London Luton Airport

Section VI: Complementary information

VI.1)Information about recurrence

This is a recurrent procurement: no
VI.2)Information about electronic workflows
VI.3)Additional information:
VI.4)Procedures for review

VI.4.1)Review body

London Luton Airport General Counsel
Building 104, Frank Lester Way
Luton
LU2 9NQ
United Kingdom

VI.4.2)Body responsible for mediation procedures

London Luton Airport General Counsel
Building 104, Frank Lester Way
Luton
LU2 9NQ
United Kingdom

VI.4.3)Review procedure

Precise information on deadline(s) for review procedures:
VI.4.4)Service from which information about the review procedure may be obtained

VI.5)Date of dispatch of this notice:

18/05/2018

Enjoyed this post? Share it!