Persona Development – Invitation to Quote

Contract summary


Construction and Real Estate, Printing and Publishing

Location of contract

Any region

Value of contract


Published date

22 March 2017

Closing date

05 April 2017

Contract start date

12 April 2017

Contract end date

19 May 2017



Overview of Requirement:

HS2 Ltd requires the support of a Supplier to develop customer personas. The Supplier will work collaboratively with HS2 Ltd Customer Experience team and develop a set of personas that, as a collection, represent the future HS2 customers. These personas will be based on the existing research obtained by HS2 Ltd and, at the end of this one month engagement, they should enable the company to both develop and test concepts, designs and service offer proposals. They should also enable HS2 Ltd staff members and supply chain to empathise with the customers of the future, and their needs.

Procurement Process and Next Steps:

The procurement exercise is being conducted using HS2 Ltd.’s e-Sourcing Portal; Bravo. All messages should be sent through the Bravo secure messaging facility following publication of the ITQ documentation. In order to obtain a copy of the ITQ documentation and participate in this procurement exercise, prospective Applicants will need to initially register on Bravo e-Sourcing Portal as per the instructions included in the ‘Additional Information’ section below.

Timescales for the Procurement:
– Invitation To Quote (ITQ) documentation available on the Bravo e-Sourcing Portal: 22 March 2017
– Deadline for clarifications: 29 March 2017 (12 noon)
– Deadline for tender submissions: 5 April 2017 (12 noon)
– Contract Award: 12 April 2017.


About the buyer

Contact name

Igors Maslovs


Two Snowhill, Queensway
B4 6GA



Other information


In order to express an interest and provide a quote for the contract, Tenderers will need to initially register on HS2’s E-Sourcing Portal (please see for further details). Registration on the Portal is only required once. To register on the Portal Tenderers will be required to complete the following steps: a) Click the ‘click here to register’ link. b) Accept the terms and conditions and click ‘continue’. c) Enter your business and user details. d) Note the username you use and click ‘save’ when complete. e) You will then receive an e-mail with your unique password. To access the ITQ documentation: a) Log into the Portal with your unique username and password. b) Click on the ‘ITTs open to all suppliers’ link. c) Click on the relevant titled ITT item (this is where ITQ is published as well). d) Click the ‘express interest’ button in the ‘actions’ box on the left hand side of the page (this will move the ITT pack into the ‘my ITT’ box). This is a secure area for projects only. e) Click on the ITT code (you should then have access to all attachments by clicking the ‘settings and buyer attachments’ in the actions box). f) Download the documents relating to the ITT. Click ‘attachments’ on the left hand side. The number in brackets refers to number of documents that need to be downloaded. Click on the bold and underlined filename. Select ‘save’ and store on your PC. Responding to the ITQ: a) Instructions on completing the ITT through the Portal are contained in the documents. For further assistance contact the Bravo Solution helpdesk which is available Monday to Friday (8:00 am to 18:00 pm) GMT on: a) email – or b) telephone +44 8003684850.


How to apply

Please apply directly to the buyer using the contact details provided


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