Plusnet to provide unlimited broadband

Customers in rural areas will finally see some price competition as Plusnet frees customers from monthly download limits

Home broadband firm Plusnet is to free its customers from monthly download limits and will offer unlimited broadband access for the first time.

Until now the company has set download caps on its home broadband packages. But from Wednesday the Sheffield-based broadband company is allowing new and existing customers on its basic deal to upgrade to an unlimited service for an extra £4 a month.

The service will appeal to users making greater use of data-heavy services such as BBC iPlayer and other on-demand media applications. It will also be welcomed by those in rural areas who are more likely to only have two reasonably priced broadband options – BT and Plusnet.

Plusnet will launch unlimited broadband on both copper and fibre products. Plusnet Unlimited will provide up to 16Mbps at £4.99 a month for the first 12 months for new customers who take its home phone package, and £9.99 thereafter.

Existing customers who want to stay on the cheaper capped 10GB service can do so and will continue to pay £5.99 a month. Those who want to upgrade to the unlimited service will pay £9.99 a month.

Meanwhile, its superfast option, Plusnet Unlimited Fibre, which offers speeds of up to 76Mbps, is available at £9.99 a month for the first six months if you take its home phone package. This will rise to £19.99 a month after six months.

Plusnet Essentials Fibre will start from £7.99 a month for six months when you take the home phone deal, rising to £15.99 a month thereafter. This is still a capped product, limited to 40GB a month.

In making the “unlimited” move the company has brought itself into line with other big providers such as Sky, which already offer uncapped services.

Jamie Ford, Plusnet’s chief executive officer, says: “Customers’ internet habits have changed considerably over the past 12 months. People are using more bandwidth and services that demand faster speeds. But at the same time we know some people still want a broadband supply for limited day-to-day use at the best price possible. We believe our new Essentials and Unlimited products meet either demand.”

In recent years the company has made much of the fact its call centres are in Sheffield rather than Asia, which anyone who has called BT recently might value. It has also done well in customer satisfaction surveys and is a Which? “best buy”. © 2012 Guardian News and Media Limited or its affiliated companies. All rights reserved. | Use of this content is subject to our Terms & Conditions | More Feeds

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