Poverty in England: how Experian ranks where you live

Which places are at the biggest risk of poverty across England? See the data from data company Experian
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How poor is your area – and how much worse will it get?

Credit ratings company Experian, besides supplying information to credit cards companeis and banks, also provides data for the public sector – and have given us this data.

It ranks every English local authority are by a set of key poverty indicators, they include:

• Greatest overall risk of poverty taking account of multiple factors
• Greatest likelihood to contain those in current poverty
• Greatest likelihood to contain those who may fall into poverty in the short to medium term
• Greatest likelihood to contain those who may fall into poverty in the Longer Term Future
• Greatest likelihood to contain households whose income is less than 60% of the median for England
• Likelihood for the presence of households at risk of long term unemployment
• Likelihood for the presence of households at greatest risk of experiencing child poverty
• Greatest likelihood to contain households at risk of financial exclusion
• Greatest likelihood to contain households at risk of COPD

Where do they get the facts from? Experian says:

The majority of indices are derived from our proprietary sources and our own modelled work. A key input for most of the indicators is Mosaic Public Sector, a version of Experian’s consumer classification but designed specifically for use by Public Sector organisations. Mosaic contains over 400 data variables. Two thirds of the indicators use the linkage between Mosaic Public Sector and external data to derive a baseline to create a specific indicator of poverty. The other third are based upon either Experian proprietary consumer marketing data, or modelling of publically available data such as the Index of Multiple Deprivation, HMRC data on Child Poverty and Claimant Count data from NOMIS (unemployment).

The data shows just how the North East of Ebngland is at the top of these indicators. The key rankings are:

• Most at risk of falling into poverty: Middlesborough
• Most likely to contain people living in poverty: Hull
• Most at risk of long-term unemployment: Newham
• Greatest risk of child poverty: Newham
• S Tyneside is the place most at risk of households with COPD, Chronic obstructive pulmonary disease

The other side of this is the most ‘resilient’ places: City of London, Westminster, Richmond, Hart and Bucks.

How does it compare to the places suffering the biggest cuts in public spending?

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