PR Campaign Development Contract

PR Campaign Development Contract

Contract value: £10,000 – £15,000. We are looking for a company/organisation with a proven track record to develop an overarching PR plan for the ‘Tinth Anniversary Festival’ and programme to enhance these with strategic communications activity.

Tinth Anniversary PR Campaign

Cornwall Council

Contract summary

Industry

Research and Development

Location of contract

South West

Value of contract (£)

£10,000 – £15,000

Published date

03 September 2015

Closing date

02 October 2015

Contract start date

12 October 2015

Contract end date

01 November 2016

Description

We are looking for a company/organisation with a proven track record to develop an overarching PR plan for the ‘Tinth Anniversary Festival’ and programme to enhance these with strategic communications activity. The Cornish Mining World Heritage Site is inscribed for the outstanding survival of the mining landscape from the period 1700-1914, when technological improvements in Cornish mining made a key contribution to the development of industrialised society throughout the world. As well as mine sites, it includes all those features that reflect how mining transformed the landscape, including towns, villages, harbours, transport links and industries associated with mining. The CMWHS Management Plan 2013-18 included as a strategic action the pursuit of a festival of cultural events in 2016 to celebrate the anniversary of 10 years as a WHS. A steering group of culture sector specialists oversaw the development of a suitably impactful programme, selecting productions to cover Cornwall and West Devon but with PR reach beyond. By making a substantial investment in a number of events and grouping these together under one branded programme – the “Tinth Anniversary” – with an investment in co-ordinated PR we aim to optimise media impact and generate positive public response. To ensure maximum public awareness and participation, all “Tinth” commissioned events are required to produce an individual communications plan. Requirements • A sustained PR campaign highlighting the multi-faceted content of the overall “Tinth” programme; • Targeted dynamic and forward thinking support for the two anchor events that complements and adds value to their individual communication plans • Cost effective approaches to supporting PR for all individual events; • An increased presence in local, national and international press. • Summative evaluation of the campaign results and lessons learned Suppliers would be expected to form an accurate and detailed proposal to include: • Deliverables; • Approach for delivery; • Scope and constraints; • Assumptions; • Risks; • Roles and responsibilities; • Costs, both for implementation and ongoing support/maintenance; • Plans, work packages and milestones; • Any value-added elements you could deliver which exceed the requirements.

About the buyer

Contact name

Deborah Boden

Address

4th Floor West Wing

County Hall, Treyhew Road

Truro

TR1 3AY

England

Email

dboden@cornwall.gov.uk

Other information

Attachments

Management plan

https://www.cornish-mining.org.uk/sites/default/files/Cornwall_and_West_Devon_Mining_Landscape_World_Heritage_Site_Management_Plan_2013-2018.pdf

Cornwall WHS Visitor Research 2012

Cornwall WHS Visitor Research 2012.pptx

Picturing the mines

Precis of PICTURING THE MINES.docx

Cornish Mining Interpretation Strategy

Cornish Mining Interpretation Strategy 2005.pdf

RFQ document

RFQ Tinth Anniv PR Campaign v2 02.09.doc

The Man Engine

Precis of THE MAN ENGINE Submission to CMWHS.docx

WHS image & brand executive summary

WHS Image Brand – Exec Summary.pdf

Please be aware that once this contract is awarded, the Council will need to be kept fully informed of any plans that involve release of information to the press or public. This must be prior to any such information being released & must allow a reasonable time period for review/consultation. This requirement must be considered in any Tender submission.

How to apply

Please apply directly to the buyer using the contact details provided.

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