Provide Full Range of Marketing Services

Provide Full Range of Marketing Services

10 Lots. Lot 1 – Full Service. Lot 2 – Copywriting. Lot 3 – Digital / Print. Lot 4 – Print Buying
Lot 5 – Branding, Corporate Identity, and Design.

United Kingdom-York: Business services: law, marketing, consulting, recruitment, printing and security

2015/S 152-280775

Contract notice

Services

Directive 2004/18/EC

Section I: Contracting authority

I.1)Name, addresses and contact point(s)

The Higher Education Academy
Innovation Way, York Science Park, Heslington
YO10 5BR York
UNITED KINGDOM
Telephone: +44 1133443957
E-mail: j.p.turton@leeds.ac.uk

Internet address(es):

General address of the contracting authority: www.heacademy.ac.uk

Address of the buyer profile: https://in-tendhost.co.uk/neupc/

Further information can be obtained from: The above mentioned contact point(s)

Specifications and additional documents (including documents for competitive dialogue and a dynamic purchasing system) can be obtained from: The above mentioned contact point(s)

Tenders or requests to participate must be sent to: The above mentioned contact point(s)

I.2)Type of the contracting authority

Body governed by public law

I.3)Main activity

Education

I.4)Contract award on behalf of other contracting authorities

The contracting authority is purchasing on behalf of other contracting authorities: no

Section II: Object of the contract

II.1)Description

II.1.1)Title attributed to the contract by the contracting authority:

Marketing, Communication, and Print Services.

II.1.2)Type of contract and location of works, place of delivery or of performance

Services
Service category No 10: Market research and public opinion polling services
NUTS code

II.1.3)Information about a public contract, a framework agreement or a dynamic purchasing system (DPS)

The notice involves the establishment of a framework agreement

II.1.4)Information on framework agreement

Framework agreement with several operators
maximum number of participants to the framework agreement envisaged: 20

Duration of the framework agreement

Duration in months: 48

Estimated total value of purchases for the entire duration of the framework agreement

Estimated value excluding VAT:
Range: between 1 000 000 and 4 000 000 GBP

II.1.5)Short description of the contract or purchase(s)

The HEA is looking to appoint a solution provider to deliver a full range of marketing services, but accepts that there are many specialist suppliers in the marketplace who may deliver only one of the Lots rather than all of them; the likely outcome therefore is that HEA will appoint a number of providers so that at least one (1) full-service supplier is successful, along with at least one (1) supplier per Lot.
The Framework is structure into the following Lots:
Lot 1 — Full Service.
Lot 2 — Copywriting.
Lot 3 — Digital / Print.
Lot 4 — Print Buying
Lot 5 — Branding, Corporate Identity, and Design.
Lot 6 — Events Management.
Lot 7 — Video Production.
Lot 8 — Research: Quality and Quantitative.
Lot 9 — Media Evaluation.
Lot 10 — Photography.
NOTE: The buyer is using NEUPC In-Tend tendering portal to carry out this procurement process. Please note this is a separate website and if you are not already registered, registration will be required.

To access NEUPC In-Tend tendering portal, record your interest in this notice and access the tender documentation please visithttps://intendhost.co.uk/neupc

II.1.6)Common procurement vocabulary (CPV)

79000000, 79810000, 79952000, 79800000, 79310000, 79822500, 79824000, 79811000, 79823000, 79342000, 79961000, 79415200

II.1.7)Information about Government Procurement Agreement (GPA)

The contract is covered by the Government Procurement Agreement (GPA): yes

II.1.8)Lots

This contract is divided into lots: yes
Tenders may be submitted for one or more lots

II.1.9)Information about variants

Variants will be accepted: no
II.2)Quantity or scope of the contract

II.2.1)Total quantity or scope:

The Higher Education Academy (HEA) is looking to establish a new framework agreement which is for the provision of Marketing, Communication, and Print Services, including Full Service, Copywriting, Digital / Print, Print Buying, Branding, Corporate Identity and Design, Events Management, Video Production, Research: Quality and Quantitative, Media Evaluation and Photography within scope.
Estimated value excluding VAT:
Range: between 1 000 000 and 4 000 000 GBP

II.2.2)Information about options

Options: yes
Description of these options: The framework will be of 24 months duration, with two (2) subsequent 12 month extension options, subject to framework performance.

II.2.3)Information about renewals

This contract is subject to renewal: yes
Number of possible renewals: 2
In the case of renewable supplies or service contracts, estimated timeframe for subsequent contracts:
in months: 12 (from the award of the contract)

II.3)Duration of the contract or time limit for completion

Starting 2.11.2015. Completion 1.11.2017

Information about lots

Lot No: 1Lot title: Full Service

1)Short description

2)Common procurement vocabulary (CPV)

79000000

3)Quantity or scope
4)Indication about different date for duration of contract or starting/completion
5)Additional information about lots

Lot No: 2Lot title: Copywriting

1)Short description

2)Common procurement vocabulary (CPV)

79000000

3)Quantity or scope
4)Indication about different date for duration of contract or starting/completion
5)Additional information about lots

Lot No: 3Lot title: Digital / Print

1)Short description

2)Common procurement vocabulary (CPV)

79000000

3)Quantity or scope
4)Indication about different date for duration of contract or starting/completion
5)Additional information about lots

Lot No: 4Lot title: Print Buying

1)Short description

2)Common procurement vocabulary (CPV)

79000000

3)Quantity or scope
4)Indication about different date for duration of contract or starting/completion
5)Additional information about lots

Lot No: 5Lot title: Branding, Corporate Identity, and Design

1)Short description

2)Common procurement vocabulary (CPV)

79000000

3)Quantity or scope
4)Indication about different date for duration of contract or starting/completion
5)Additional information about lots

Lot No: 6Lot title: Events Management

1)Short description

2)Common procurement vocabulary (CPV)

79000000

3)Quantity or scope
4)Indication about different date for duration of contract or starting/completion
5)Additional information about lots

Lot No: 7Lot title: Video Production

1)Short description

2)Common procurement vocabulary (CPV)

79000000

3)Quantity or scope
4)Indication about different date for duration of contract or starting/completion
5)Additional information about lots

Lot No: 8Lot title: Research: Quality and Quantitative

1)Short description

2)Common procurement vocabulary (CPV)

79000000

3)Quantity or scope
4)Indication about different date for duration of contract or starting/completion
5)Additional information about lots

Lot No: 9Lot title: Media Evaluation

1)Short description

2)Common procurement vocabulary (CPV)

79000000

3)Quantity or scope
4)Indication about different date for duration of contract or starting/completion
5)Additional information about lots

Lot No: 10Lot title: Photography

1)Short description

2)Common procurement vocabulary (CPV)

79000000

3)Quantity or scope
4)Indication about different date for duration of contract or starting/completion
5)Additional information about lots

Section III: Legal, economic, financial and technical information

III.1)Conditions relating to the contract

III.1.1)Deposits and guarantees required:

As detailed in ITT.

III.1.2)Main financing conditions and payment arrangements and/or reference to the relevant provisions governing them:

As detailed in ITT.

III.1.3)Legal form to be taken by the group of economic operators to whom the contract is to be awarded:

Joint and Several Liability.

III.1.4)Other particular conditions

The performance of the contract is subject to particular conditions: yes
Description of particular conditions: As detailed within the ITT.
III.2)Conditions for participation

III.2.1)Personal situation of economic operators, including requirements relating to enrolment on professional or trade registers

Information and formalities necessary for evaluating if the requirements are met: As detailed in ITT.

III.2.2)Economic and financial ability

Information and formalities necessary for evaluating if the requirements are met: (1) All candidates will be required to provide evidence of relevant professional risk indemnity insurance.

III.2.3)Technical capacity

Information and formalities necessary for evaluating if the requirements are met:
As detailed in ITT.
Minimum level(s) of standards possibly required:
As detailed in ITT.
III.2.4)Information about reserved contracts
III.3)Conditions specific to services contracts

III.3.1)Information about a particular profession

Execution of the service is reserved to a particular profession: no

III.3.2)Staff responsible for the execution of the service

Legal persons should indicate the names and professional qualifications of the staff responsible for the execution of the service: no

Section IV: Procedure

IV.1)Type of procedure

IV.1.1)Type of procedure

Open
IV.1.2)Limitations on the number of operators who will be invited to tender or to participate
IV.1.3)Reduction of the number of operators during the negotiation or dialogue
IV.2)Award criteria

IV.2.1)Award criteria

The most economically advantageous tender in terms of the criteria stated in the specifications, in the invitation to tender or to negotiate or in the descriptive document

IV.2.2)Information about electronic auction

An electronic auction will be used: no
IV.3)Administrative information
IV.3.1)File reference number attributed by the contracting authority:

IV.3.2)Previous publication(s) concerning the same contract

no

IV.3.3)Conditions for obtaining specifications and additional documents or descriptive document

Time limit for receipt of requests for documents or for accessing documents: 7.9.2015 – 09:59
Payable documents: no

IV.3.4)Time limit for receipt of tenders or requests to participate

7.9.2015 – 10:00
IV.3.5)Date of dispatch of invitations to tender or to participate to selected candidates

IV.3.6)Language(s) in which tenders or requests to participate may be drawn up

English.
IV.3.7)Minimum time frame during which the tenderer must maintain the tender
IV.3.8)Conditions for opening of tenders

Section VI: Complementary information

VI.1)Information about recurrence

This is a recurrent procurement: yes
Estimated timing for further notices to be published:

VI.2)Information about European Union funds

The contract is related to a project and/or programme financed by European Union funds: no
VI.3)Additional information
VI.4)Procedures for appeal

VI.4.1)Body responsible for appeal procedures

The Higher Education Academy
Innovation Way, York Science Park, Heslington
YO10 5BR York
UNITED KINGDOM

VI.4.2)Lodging of appeals
VI.4.3)Service from which information about the lodging of appeals may be obtained

VI.5)Date of dispatch of this notice:

5.8.2015

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