Provide Lead Generation to Marketing Birmingham

Provide Lead Generation to Marketing Birmingham

The aim of this project is to appoint a supplier(s) for inward investment lead generation to the Greater Birmingham and Solihull Local Partnership area.

United Kingdom-Birmingham: Business services: law, marketing, consulting, recruitment, printing and security

2016/S 061-104836

Contract notice

Services

Directive 2004/18/EC

Section I: Contracting authority

I.1)Name, addresses and contact point(s)

Marketing Birmingham
Baskerville House, Centenary Square, West Midlands
For the attention of: Jazz Bansal
B1 2ND Birmingham
UNITED KINGDOM
Telephone: +44 1212025014
E-mail: jazz.bansal@marketingbirmingham.com
Fax: +44 1212025116

Internet address(es):

General address of the contracting authority: www.marketingbirmingham.com/tenders

Address of the buyer profile: https://in-tendhost.co.uk/marketingbirmingham/aspx/Tenders/Current

Further information can be obtained from: The above mentioned contact point(s)

Specifications and additional documents (including documents for competitive dialogue and a dynamic purchasing system) can be obtained from: The above mentioned contact point(s)

Tenders or requests to participate must be sent to: The above mentioned contact point(s)

I.2)Type of the contracting authority

Other: destination marketing agency

I.3)Main activity

Other: destination marketing agency

I.4)Contract award on behalf of other contracting authorities

The contracting authority is purchasing on behalf of other contracting authorities: no

Section II: Object of the contract

II.1)Description

II.1.1)Title attributed to the contract by the contracting authority:

Business Birmingham Inward Investment Lead Generation.

II.1.2)Type of contract and location of works, place of delivery or of performance

Services
Service category No 11: Management consulting services [6] and related services
NUTS code UKG,UK

II.1.3)Information about a public contract, a framework agreement or a dynamic purchasing system (DPS)

The notice involves a public contract
II.1.4)Information on framework agreement

II.1.5)Short description of the contract or purchase(s)

Marketing Birmingham is the area’s strategic marketing partnership and operates the leisure and business tourism programmes, Visit and Meet Birmingham as well as its inward investment programme, Business Birmingham. These programmes promote Birmingham and its wider area.
Business Birmingham’s activity targets both UK and foreign owned investors including large and small to medium sized enterprises as well as start-ups investing in the project area. Our target sectors are business, professional and financial services (BPFS), IT, electronics and communications (ITEC), food and drink, life sciences and advanced engineering.
The aim of this project is to appoint a supplier(s) for inward investment lead generation to the Greater Birmingham and Solihull Local Partnership area (Greater Birmingham) and services associated with in-market representation. The lead generation activity will be fully aligned with the ERDF Investing in Greater Birmingham programme, Business Birmingham’s strategic direction and will target potential investors for the Project Area. The target geographies of Business Birmingham are North America, Europe, China, India, Australia and Japan. The target sectors of Business Birmingham funded through this programme are business, professional and financial services (BPFS), IT, electronics and communications (ITEC), food & drink, low carbon and life sciences. The list of target geographies and sectors is by no means exclusive.
The Business Birmingham inward investment programme is funded by a number of sources including the European Regional Development Fund (ERDF) and Birmingham City Council via a Service Level Agreement.
Please refer to the tender brief for full requirements, process and time-scales. To access the full tender brief, all suppliers MUST visit the Marketing Birmingham e-Procurement system to register interest and submit a tender bid.

e-Procurement https://in-tendhost.co.uk/marketingbirmingham/aspx/Home

Please note the deadline for full submission as outlined in the attached brief is no later than 12 noon BST on Wednesday 27.4.2016.

II.1.6)Common procurement vocabulary (CPV)

79000000, 73200000, 79310000, 73220000, 79990000, 73000000, 79300000, 79900000, 73300000, 72221000, 79411100, 79410000, 79400000,79413000

II.1.7)Information about Government Procurement Agreement (GPA)

The contract is covered by the Government Procurement Agreement (GPA): yes

II.1.8)Lots

This contract is divided into lots: yes
Tenders may be submitted for one or more lots

II.1.9)Information about variants

Variants will be accepted: yes
II.2)Quantity or scope of the contract

II.2.1)Total quantity or scope:

1.2.2 Duration
The contract will run from 27.5.2016 until December 2018 subject to annual review in December 2016 and December 2017.
1.2.3 Value
The average annual budget of this contract is up to 300 000 GBP excluding VAT. The allocation per geography is as follows:
— North America: 120 000 GBP per annum — 360 000 GBP total maximum project duration.
— Europe: 60 000 GBP per annum — 180 000 GBP total maximum project duration.
— Asia Pacific: 120 000 GBP per annum — 360 000 GBP total maximum project duration.
Therefore the anticipated maximum total value of this contract is up to 900 000 GBP excluding VAT for the full project duration.
It is envisaged that the lead generation contract will be extended to 2017 and 2018; this is dependent on the review of 2016. This contract is procuring for 3 years however this will be subject to annual review.
Estimated value excluding VAT:
Range: between 0,01 and 900 000 GBP

II.2.2)Information about options

Options: yes
Description of these options: 1.2.2 Duration
The contract will run from 27th May 2016 until December 2018 subject to annual review in December 2016 and December 2017.
1.2.3 Value
The average annual budget of this contract is up to 300 000 GBP excluding VAT. The allocation per geography is as follows:
— North America: 120 000 GBP per annum — 360 000 GBP total maximum project duration.
— Europe: 60 000 GBP per annum — 180 000 GBP total maximum project duration.
— Asia Pacific: 120 000 GBP per annum — 360 000 GBP total maximum project duration.
Therefore the anticipated maximum total value of this contract is up to 900 000 GBP excluding VAT for the full project duration.
It is envisaged that the lead generation contract will be extended to 2017 and 2018; this is dependent on the review of 2016. This contract is procuring for 3 years however this will be subject to annual review.

II.2.3)Information about renewals

This contract is subject to renewal: yes

II.3)Duration of the contract or time limit for completion

Starting 27.5.2016. Completion 31.12.2018

Information about lots

Lot No: 1 Lot title: Europe

1)Short description

Geographies (lots).

2)Common procurement vocabulary (CPV)

79000000, 73200000, 79310000, 73220000, 79990000, 73000000, 79300000, 79900000, 73300000, 72221000, 79411100, 79410000, 79400000,79413000

3)Quantity or scope

The average annual budget of this contract is up to 300 000 GBP excluding VAT. The allocation per geography is as follows:
— Europe: 60 000 GBP per annum — 180 000 GBP total maximum project duration.
It is envisaged that the lead generation contract will be extended to 2017 and 2018; this is dependent on the review of 2016. This contract is procuring for 3 years however this will be subject to annual review.
Estimated value excluding VAT:
Range: between 0,01 and 180 000 GBP

4)Indication about different date for duration of contract or starting/completion

Starting 27.5.2016. Completion 31.12.2018

5)Additional information about lots

As per brief.

Lot No: 2 Lot title: Asia Pacific

1)Short description

Geographies (lots).

2)Common procurement vocabulary (CPV)

79000000, 73200000, 79310000, 73220000, 79990000, 73000000, 79300000, 79900000, 73300000, 72221000, 79411100, 79410000, 79400000,79413000

3)Quantity or scope

The average annual budget of this contract is up to 300 000 GBP excluding VAT. The allocation per geography is as follows:
— Asia Pacific: 120 000 GBP per annum — 360 000 GBP total maximum project duration.
It is envisaged that the lead generation contract will be extended to 2017 and 2018; this is dependent on the review of 2016. This contract is procuring for 3 years however this will be subject to annual review.
Estimated value excluding VAT:
Range: between 0,01 and 360 000 GBP

4)Indication about different date for duration of contract or starting/completion

Starting 27.5.2016. Completion 31.12.2018

5)Additional information about lots

As per brief.

Lot No: 3 Lot title: North America

1)Short description

Geographies (lots).

2)Common procurement vocabulary (CPV)

79000000, 73200000, 79310000, 73220000, 79990000, 73000000, 79300000, 79900000, 73300000, 72221000, 79411100, 79410000, 79400000,79413000

3)Quantity or scope

The average annual budget of this contract is up to 300 000 GBP excluding VAT. The allocation per geography is as follows:
— North America: 120 000 GBP per annum — 360 000 GBP total maximum project duration.
It is envisaged that the lead generation contract will be extended to 2017 and 2018; this is dependent on the review of 2016. This contract is procuring for 3 years however this will be subject to annual review.
Estimated value excluding VAT:
Range: between 0,01 and 360 000 GBP

4)Indication about different date for duration of contract or starting/completion

Starting 27.5.2016. Completion 31.12.2018

5)Additional information about lots

As per brief.

Section III: Legal, economic, financial and technical information

III.1)Conditions relating to the contract

III.1.1)Deposits and guarantees required:

As detailed in the tender brief, contract and appendices.

III.1.2)Main financing conditions and payment arrangements and/or reference to the relevant provisions governing them:

As detailed in the tender brief, contract and appendices.

III.1.3)Legal form to be taken by the group of economic operators to whom the contract is to be awarded:

As detailed in the tender brief, contract and appendices.

III.1.4)Other particular conditions

The performance of the contract is subject to particular conditions: yes
Description of particular conditions: 1.2.2 Duration
The contract will run from 27.5.2016 until December 2018 subject to annual review in December 2016 and December 2017.
It is envisaged that the lead generation contract will be extended to 2017 and 2018; this is dependent on the review of 2016. This contract is procuring for 3 years however this will be subject to annual review.
III.2)Conditions for participation

III.2.1)Personal situation of economic operators, including requirements relating to enrolment on professional or trade registers

Information and formalities necessary for evaluating if the requirements are met: 3.2.1 Selection Criteria
a) Grounds for mandatory exclusion — you will be excluded from the procurement process if there is evidence of convictions relating to specific criminal offences — please complete Appendix A.

III.2.2)Economic and financial ability

Information and formalities necessary for evaluating if the requirements are met: 3.2.1 Selection Criteria.
b) Financial Stability — marked pass or fail based on company accounts and information provided — please complete Appendix A and B. Financial stability is evaluated by looking at the following:-
a. Current ratio — Solvency.
b. Gearing ratio — Equity-Debt ratio.
c. Interest cover — Ability to fulfil short-term obligations to borrowers.
d. Adequacy of the reserves — Looking at Profitability versus the depletion of reserves.
e. Credit scoring — Experian.

III.2.3)Technical capacity

Information and formalities necessary for evaluating if the requirements are met:
3.2.1 Selection Criteria
c) Technical and professional ability required — marked pass or fail based on ability to demonstrate experience relating to the development and delivery of inward investment lead generation services — please complete Appendix C below — provide min. of 2 relevant case studies. A total score of 12 is required to pass.
If submitting as a business consortium, please provide min. 1 case study demonstrating previous work as a consortium (can be with a different partner than the one you’re partnering with in this bid submission), additionally provide min. 2 case studies from each partner in this business consortium demonstrating experience relating to the development and delivery of inward investment lead generation services.
If submitting a bid including sub-contracted delivery please provide min. 1 case study demonstrating previous work with the subcontractor (can be with a different sub-contractor than the 1 you will be using in this bid submission), additionally provide min. 2 case studies demonstrating experience relating to the development and delivery of inward investment lead generation services from each partner in this business consortium.
III.2.4)Information about reserved contracts
III.3)Conditions specific to services contracts

III.3.1)Information about a particular profession

Execution of the service is reserved to a particular profession: no

III.3.2)Staff responsible for the execution of the service

Legal persons should indicate the names and professional qualifications of the staff responsible for the execution of the service: no

Section IV: Procedure

IV.1)Type of procedure

IV.1.1)Type of procedure

Open
IV.1.2)Limitations on the number of operators who will be invited to tender or to participate
IV.1.3)Reduction of the number of operators during the negotiation or dialogue
IV.2)Award criteria

IV.2.1)Award criteria

The most economically advantageous tender in terms of the criteria stated below

1. O Tell us how you plan to deliver the lead generation activity taking into account key specifications of the project as listed under section 2.1.1 including both SME and large companies where there is investment potential from their SME supply chains. Weighting 20

2. O Tell us how you plan to deliver the support activities taking into account key specifications of the project as listed under section 2.1.1. Weighting 15

3. O Please provide a detailed methodology of how you will achieve the required measurable outputs as listed under section 1.2.1. Weighting 15

4. O How relevant, robust and realistic is the proposed approach to assess key specifications as listed under section 2.1.1 and specific outputs of the project as listed under section 1.2.1. Weighting 10

5. O Please provide information about what resources you will put to the project and how you will manage these to meet the project requirements. Weighting 10

6. O Risk and management of possible conflicts of interest — should the supplier be currently representing another core UK City/Capital then the supplier MUST submit a detailed methodology on how they will manage any possible conflicts of interest. This must also include the scenario of a potential investor considering the Project Area and one or more core UK Cities/Capital. Tenderers demonstrating no risk will be awarded maximum score. Weighting 10

7. Total fixed cost price for the maximum 3 year duration for undertaking the work set out in the pricing return (P1) shall be scored by comparing this with the lowest fixed cost price submitted by any tender (Z1) as per brief. Weighting 10

8. A clear detailed breakdown provided of the costs by the three years as listed in section 2.1.1.. Weighting 10

IV.2.2)Information about electronic auction

An electronic auction will be used: no
IV.3)Administrative information

IV.3.1)File reference number attributed by the contracting authority:

2016-BB-SALES-01

IV.3.2)Previous publication(s) concerning the same contract

no

IV.3.3)Conditions for obtaining specifications and additional documents or descriptive document

Payable documents: no

IV.3.4)Time limit for receipt of tenders or requests to participate

27.4.2016
IV.3.5)Date of dispatch of invitations to tender or to participate to selected candidates

IV.3.6)Language(s) in which tenders or requests to participate may be drawn up

English.

IV.3.7)Minimum time frame during which the tenderer must maintain the tender

in days: 75 (from the date stated for receipt of tender)
IV.3.8)Conditions for opening of tenders

Section VI: Complementary information

VI.1)Information about recurrence

This is a recurrent procurement: no

VI.2)Information about European Union funds

The contract is related to a project and/or programme financed by European Union funds: yes
Reference to project(s) and/or programme(s): This project is funded by the European Regional Development Fund through the Investing in Greater Birmingham Programme.
VI.3)Additional information
VI.4)Procedures for appeal
VI.4.1)Body responsible for appeal procedures
VI.4.2)Lodging of appeals
VI.4.3)Service from which information about the lodging of appeals may be obtained

VI.5)Date of dispatch of this notice:

24.3.2016

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