Provide Media Buying Agency Services for Lancaster University

Provide Media Buying Agency Services for Lancaster University

Experienced media buying agency to manage all advertising campaigns, including digital and offline advertising.

United Kingdom-Lancaster: Advertising management services

2017/S 102-204169

Contract notice

Services

Directive 2014/24/EU

Section I: Contracting authority

I.1)Name and addresses

Lancaster University
Bailrigg Campus
Lancaster
LA1 4YW
United Kingdom
Contact person: Jessica Mottershaw
E-mail: tenders@lancaster.ac.uk
NUTS code: UKD
Internet address(es):Main address: www.lancaster.ac.uk

Address of the buyer profile: http://www.lancaster.ac.uk/procurement/

I.2)Joint procurement

I.3)Communication

The procurement documents are available for unrestricted and full direct access, free of charge, at: https://in-tendhost.co.uk/lancaster/aspx/Home
Additional information can be obtained from the abovementioned address
Tenders or requests to participate must be submitted to the abovementioned address

I.4)Type of the contracting authority

Body governed by public law

I.5)Main activity

Education

Section II: Object

II.1)Scope of the procurement

II.1.1)Title:

Media Buying Agency Services.

Reference number: SP/E/17/860

II.1.2)Main CPV code

79341200

II.1.3)Type of contract

Services

II.1.4)Short description:

The Authority is inviting tenderers to participate in this procurement process with the aim of appointing an experienced media buying agency to manage all advertising campaigns, including digital and offline advertising for the central Marketing and Communications Department, all Faculties and other Professional Services Teams, including Human Resources and Commercial Services.

All procurement documentation can be accessed by registering on the In-Tend Portal: https://in-tendhost.co.uk/lancaster/aspx/Home

This contract shall also be used for ERDF funded projects.

II.1.5)Estimated total value

Value excluding VAT: 2 600 000.00 EUR

II.1.6)Information about lots

This contract is divided into lots: no
II.2)Description
II.2.1)Title:

II.2.2)Additional CPV code(s)

79340000
79341000
79341100
79341400

II.2.3)Place of performance

NUTS code: UKD
Main site or place of performance:

Lancaster University.

II.2.4)Description of the procurement:

This contract shall be used for media buying services across the university.

The Authority is inviting tenderers to participate in this procurement process with the aim of appointing an experienced media buying agency to manage all advertising campaigns, including digital and offline advertising for the central Marketing and Communications Department, all Faculties and other Professional Services Teams, including Human Resources and Commercial Services.

All procurement documentation can be accessed by registering on the In-Tend Portal: https://in-tendhost.co.uk/lancaster/aspx/Home

This contract shall also be used for ERDF funded projects.

II.2.5)Award criteria

Criteria below
Quality criterion – Name: Service Delivery / Weighting: 25
Quality criterion – Name: Scenario Analysis / Weighting: 45
Cost criterion – Name: Pricing/Value for Money of Scenarios / Weighting: 20
Cost criterion – Name: Rate Card / Weighting: 10

II.2.6)Estimated value

Value excluding VAT: 2 600 000.00 EUR

II.2.7)Duration of the contract, framework agreement or dynamic purchasing system

Duration in months: 48
This contract is subject to renewal: yes
Description of renewals:

Every 3 to 4 years, subject to business needs, this tender shall be retendered.

II.2.9)Information about the limits on the number of candidates to be invited

Envisaged number of candidates: 5
Objective criteria for choosing the limited number of candidates:

5 highest scoring candidates shall be brought through to ITT Stage. Further details can be found in the procurement documentation.

II.2.10)Information about variants

Variants will be accepted: no

II.2.11)Information about options

Options: no
II.2.12)Information about electronic catalogues

II.2.13)Information about European Union funds

The procurement is related to a project and/or programme financed by European Union funds: yes
Identification of the project: ERDF-funded projects will use this contract.

II.2.14)Additional information

This contract may be used by ERDF-funded projects. This may include other universities who are involved in joint ERDF projects.

Section III: Legal, economic, financial and technical information

III.1)Conditions for participation

III.1.1)Suitability to pursue the professional activity, including requirements relating to enrolment on professional or trade registers

List and brief description of conditions:

Further information can be found within the Procurement Documentation, which is accessible via In-Tend: https://in-tendhost.co.uk/lancaster/aspx/Home

III.1.2)Economic and financial standing

List and brief description of selection criteria:

Further information can be found within the Procurement Documentation, which is accessible via In-Tend: https://in-tendhost.co.uk/lancaster/aspx/Home

Minimum level(s) of standards possibly required:

Further information can be found within the Procurement Documentation, which is accessible via In-Tend: https://in-tendhost.co.uk/lancaster/aspx/Home

III.1.3)Technical and professional ability

List and brief description of selection criteria:

Further information can be found within the Procurement Documentation, which is accessible via In-Tend: https://in-tendhost.co.uk/lancaster/aspx/Home

Minimum level(s) of standards possibly required:

Further information can be found within the Procurement Documentation, which is accessible via In-Tend: https://in-tendhost.co.uk/lancaster/aspx/Home

III.1.5)Information about reserved contracts
III.2)Conditions related to the contract
III.2.1)Information about a particular profession
III.2.2)Contract performance conditions:
III.2.3)Information about staff responsible for the performance of the contract

Section IV: Procedure

IV.1)Description

IV.1.1)Type of procedure

Restricted procedure

IV.1.3)Information about a framework agreement or a dynamic purchasing system

The procurement involves the establishment of a framework agreement
Framework agreement with a single operator
IV.1.4)Information about reduction of the number of solutions or tenders during negotiation or dialogue
IV.1.6)Information about electronic auction

IV.1.8)Information about the Government Procurement Agreement (GPA)

The procurement is covered by the Government Procurement Agreement: yes
IV.2)Administrative information
IV.2.1)Previous publication concerning this procedure

IV.2.2)Time limit for receipt of tenders or requests to participate

Date: 28/06/2017
Local time: 12:00

IV.2.3)Estimated date of dispatch of invitations to tender or to participate to selected candidates

Date: 17/07/2017

IV.2.4)Languages in which tenders or requests to participate may be submitted:

English

IV.2.6)Minimum time frame during which the tenderer must maintain the tender

Duration in months: 3 (from the date stated for receipt of tender)
IV.2.7)Conditions for opening of tenders

Section VI: Complementary information

VI.1)Information about recurrence

This is a recurrent procurement: yes
Estimated timing for further notices to be published:

Every 3-4 years.

VI.2)Information about electronic workflows

Electronic ordering will be used
Electronic invoicing will be accepted
Electronic payment will be used
VI.3)Additional information:
VI.4)Procedures for review

VI.4.1)Review body

University Secretary, Lancaster University
Bailrigg Campus
Lancaster
LA1 4YW
United Kingdom
VI.4.2)Body responsible for mediation procedures
VI.4.3)Review procedure

VI.4.4)Service from which information about the review procedure may be obtained

University Secretary, Lancaster University
Bailrigg Campus
Lancaster
LA1 4YW
United Kingdom

VI.5)Date of dispatch of this notice:

25/05/2017

 

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