Provision of Marketing and Communications Services to University of the West of Scotland

Provision of Marketing and Communications Services to University of the West of Scotland

Advertising, Graphic Design, Digital.

CONTRACT NOTICE – OFFICIAL JOURNAL
SECTION I: CONTRACTING AUTHORITY

I.1)

Name, Address and Contact Point(s)

University of the West of Scotland

High Street,

Paisley

PA1 2BE

UK

Procurement

Nicola Dollan

+44 1418483647

procurement@uws.ac.uk

+44 1418483111

http:// www.uws.ac.uk

http://www.publiccontractsscotland.gov.uk/search/Search_AuthProfile.aspx?ID=AA00473

www.publictendersscotland.publiccontractsscotland.gov.uk

www.publictendersscotland.publiccontractsscotland.gov.uk
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I.2)

Type of contracting Authority and Main Activity or Activities

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No

SECTION II: OBJECT OF THE CONTRACT

II.1)

Description

II.1.1)

Title attributed to the contract by the contracting authority

Provision of Marketing and Communications Services

II.1.2(a))

Type of works contract

II.1.2(b))

Type of supplies contract

II.1.2(c))

Type of service contract

27

II.1.2)

Main site or location of works, place of delivery or performance

University of the West of Scotland campuses – Paisley, Hamilton, Ayr and Dumfries.

UKM35

II.1.3)

This notice involves

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II.1.4)

Information on framework agreement (if applicable)

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Number of participants to the framework agreement envisaged

Duration of the framework agreement

Justification for a framework agreement the duration of which exceeds four years

Estimated total value of purchases for the entire duration of the framework agreement

Frequency and value of the contracts to be awarded

II.1.5)

Short description of the contract or purchase(s)

UWS is sourcing for specialist suppliers to participate in a procurement exercise to contract for a single supplier per lot in the areas listed below:

– Advertising

– Graphic Design

– Digital

These services will support the achievement of the University’s key objectives, as part of its ongoing brand positioning and awareness-raising and will also assist UWS to meet and exceed student recruitment targets.

Promotional focus will be primarily on student recruitment including undergraduate, postgraduate, part-time courses, CPD education etc, but may also include University events/initiatives and some recruitment advertising.

UWS would preferably stand as the successful supplier(s) primary client in the higher education sector throughout the duration of this contract.

UWS reserves the right to request minor ad-hoc services outwith the statement of requirements throughout duration of contract.

NOTE – To register your interest in this notice and obtain additional information please visit the Public Contracts Scotland Tender website –

https://www.publictendersscotland.publiccontractsscotland.gov.uk/esop/pts-host/public/pts/web/login.html.

To find out more information search – Project_3453

Please ensure documents are uploaded to allow adequate time prior to stated deadline.

NOTE: The buyer is using PCS-Tender to carry out this procurement process. Please note this is a separate website and if you are not already registered, registration will be required.

To access PCS-Tender, record your interest in this notice and access the tender documentation please visit https://www.publictendersscotland.publiccontractsscotland.gov.uk and search for project Code 3453 under s Open to All Suppliers. Please use the Search/Filter function, then select Project Code from the dropdown. Please note that once you have expressed interest in the it will move to your My s area.

For further information on using PCS-Tender, please read the Supplier Response Guide: https://www.publictendersscotland.publiccontractsscotland.gov.uk/esop/pts-host/public/pts/supplierhelppage/PCS-TSupplierResponseGuide.pdf

If you have already registered on Public Contracts Scotland and PCS-Tender and paired your accounts you can access PCS-Tender through your Public Contracts Scotland Control Panel.

II.1.6)

Common Procurement Vocabulary (CPV)

79341000
79342000
79952000
79415200
79416000
79420000
79413000
79400000
79342100
79970000

II.1.7)

Contract covered by the Government Procurement Agreement (GPA)

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II.1.8)

Division into lots

Yes

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II.1.9)

Will variants be accepted

No

II.2)

Quantity or Scope of the Contract

II.2.1)

Total quantity or scope

It is estimated that value for all 3 lots per annum is in the region of 850,000(GBP) to 1,000,000(GBP).

II.2.2)

Options

Our intention is to award this contract for a 3 year period with an option to renew for 2×1 further year(s) at the discretion of UWS.

Provisional timetable for recourse to these options

36

Number of possible renewals

In the case of renewable supplies or service contracts, estimated time frame for subsequent contracts

II.3)

Duration of the contract or limit for completion

36

SECTION III: LEGAL, ECONOMIC, FINANCIAL AND TECHNICAL INFORMATION

III.1)

Conditions Relating to the Contract

III.1.1)

Deposits and guarantees required

III.1.2)

Main Terms of financing and payment and/or reference to the relevant provisions

III.1.3)

Legal form to be taken by the grouping of suppliers, contractors or service providers to whom the contract is to be awarded

III.1.4)

Other particular conditions to which the performance of the contract is subject

This contract will be subject to Scots Law.

III.2)

Conditions for Participation

III.2.1)

Personal situation of economic operators, including requirements relating to enrolment on professional or trade registers


Certifications required, as stated in tender documentation and PCS-T.

III.2.2)

Economic and financial capacity


Economic and financial capacity details required as stated in PCS-T.

III.2.3)

Technical capacity


Technical capacity will be evaluated as stated within documentation.

III.2.4)

Reserved contracts

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III.3)

Conditions Specific to Service Contracts

III.3.1)

Is provision of the service reserved to a specific profession?

No

III.3.2)

Will legal entities be required to state the names and professional qualifications of the personnel responsible for the execution of the service?

Yes

SECTION IV: PROCEDURE

IV.1)

Type of Procedure

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Justification for the choice of accelerated procedure

IV.1.1)

Have candidates already been selected?

No

IV.1.2)

Limitations on the number of operators who will be invited to tender or to participate

1524

Objective criteria for choosing the limited number of candidates

As stated in PQQ

IV.1.3)

Reduction of the number of operators during the negotiation or dialogue

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IV.2)

Award Criteria

No
Yes
No

IV.2.2)

An electronic auction will be used

No

IV.3 Administrative Information

IV.3.1)

Reference number attributed to the notice by the contracting authority

UWS/MCS/VB/75

IV.3.2)

Previous publication(s) concerning the same contract

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2014/S 199-351681 16-10-2014

Other previous publications

IV.3.3)

Conditions for obtaining specifications and additional documents

 24-02-2015

 

IV.3.4)

Time-limit for receipt of tenders or requests to participate

24-02-2015  12:00

IV.3.5)

Date of dispatch of invitations to tender or to participate to selected candidates

 06-04-2015

IV.3.6)

Language or languages in which tenders or requests to participate can be drawn up

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IV.3.7)

Minimum time frame during which the tenderer must maintain the tender

IV.3.8)

Conditions for opening tenders


SECTION VI: OTHER INFORMATION

VI.1)

Indicate whether this procurement is a recurrent one and the Estimated timing for further notices to be published

VI.2)

Does the contract relate to a Project/Programme financed by Community Funds?

No

VI.3)

Additional Information

(SC Ref:334442)

VI.4)

Procedures for appeal

VI.4.1)

Body responsible for appeal procedures

Body responsible for mediation procedures

VI.4.2)

Lodging of appeals

UWS will incorporate a minimum 10 calendar day Standstill Period following electronic notification to unsuccessful applicants of the award decision. An economic operator that suffers, or risks suffering, loss or damage attributable to a breach of duty under the Public Contracts (Scotland) Regulations 2006 (SSI 2006/1) (as amended) may bring proceedings in the Sheriff Court or the Court of Session

VI.4.3)

Service from which information about the lodging of appeals may be obtained

VI.5)

Dispatch date of this Notice

23-01-2015

ANNEX A

Additional Addresses and Contact Points

I)

Address and contact points from which further information can be obtained


University of the West of Scotland

UK

II)

Address and contact points from which specifications and additional documentation may be obtained


University of the West of Scotland

UK

III)

Address and contact points to which Tenders/Requests to Participate must be sent


University of the West of Scotland

UK

ANNEX B

Information About Lots

1     Advertising

1)

Short Description

UWS is seeking to appoint an advertising agency to work with our Marketing & Communications team to provide creative, high-quality advertising concepts and campaigns to promote the University locally, nationally and internationally through print and outdoor advertising, in line with the University brand strategy and corporate identity.

2)

Common Procurement Vocabulary (CPV)

79341000
79340000
79341100
79341400

3)

Quantity or scope

– Provision of strategic advice to meet campaign objectives

– Target audience insight

– Offline media planning, delivery and management

– Offline media buying (includes press, magazines, directories, outdoor inc transport, broadcast, TV and radio)

– Creative delivery including conceptualising and planning campaigns

– Design, artwork and execution of campaigns

– Tracking/analytical evaluation/ROI

– Design and production of merchandise and display materials

– Management of video and photography

– Credible and current social marketing campaigns

4)

Indication about different contract dates

36

5)

Additional Information about lots

ANNEX B

Information About Lots

2     Graphic Design

1)

Short Description

UWS is seeking to appoint a single graphic design agency to work with our Marketing & Communications team to provide creative, high-quality and cost-effective design, print, publishing and related services in order to promote the University locally, nationally and internationally in line with the University brand strategy and corporate identity.

2)

Common Procurement Vocabulary (CPV)

79822500
79415200
79800000

3)

Quantity or scope

– Provision of strategic advice to meet campaign objectives

– Target audience insight

– Conceptualising, planning, design and artworking of materials such as prospectuses, direct marketing materials, brochures, leaflets, display, merchandise and promotional materials

– Project management of all publications from initial concept through to print and delivery

– Print buying and management for all publications

– Management of video, copywriting and photography as required

– Translation Services as required

– Alternative format services – Braille, Audio and Easy-Read

4)

Indication about different contract dates

36

5)

Additional Information about lots

ANNEX B

Information About Lots

3     Digital

1)

Short Description

UWS is seeking to appoint a full-service digital agency to work with our Marketing and Communications team to utilise digital marketing channels to promote the University locally, nationally and internationally in line with the University brand strategy and corporate identity.

2)

Common Procurement Vocabulary (CPV)

79415200
72413000
72414000

3)

Quantity or scope

– Provision of strategic advice to meet campaign objectives

– Online media planning, delivery and management

– Online media buying

– Manage digital advertising campaigns

– Develop and enhance the University’s presence on social networks platforms (also advising on market trends and best practice)

– Creative delivery including conceptualising and planning digital campaigns; design, artwork, production, execution and management of digital campaigns

– Assist in the future design and development of the UWS website and any associated microsites

– Advise UWS of new and emerging digital marketing opportunities and developments including marketing automation

– Tracking/analytical evaluation/ROI of digital activities

– Management of services such as photography, animation and video production

– Advise UWS on the enhancement of Search Engine Optimisation activities

– Analytics including online segmentation and analytical evaluation

4)

Indication about different contract dates

36

5)

Additional Information about lots


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