Public Perceptions Research Contract

Public Perceptions Research Contract

Build on the qualitative ‘Vision’ research findings to understand the extent to which these are reflective of the views of the wider population – both of the general public and National Lottery players.

Contract summary

Industry

Research and Development

Location of contract

Any region

Value of contract

£60k

Published date

11 September 2017

Closing date

02 October 2017

Contract start date

23 October 2017

Contract end date

02 April 2018

 

Description

1.3 Aims for of the Research
This public perception research will feed into the development of HLF’s Funding Framework for 2019-2014 and aims to:
• Build on the qualitative ‘Vision’ research findings to understand the extent to which these are reflective of the views of the wider population – both of the general public and National Lottery players (see 1.5 below).
• Building on findings from the 20 Years in 12 Places research, gain an updated understanding of the public perception of heritage and how it is valued. The report on this research is available on HLF’s website here.
• Gain an understanding of the levels of public awareness of Heritage Lottery Fund, as one of the TNL good causes, and funded projects.
• Establish a baseline for the funding framework objectives, particularly the objective that relates to how people value and appreciate heritage, in order to enable us to report on the extent to which objectives are being met, as delivery of the framework progresses.

This research will complement the stakeholder consultation, which aims to support HLF to better understand the stakeholder organisations’ responses to proposals in order to identify further opportunities and risk areas, as well as to start to build support.

1.4 Funding Framework Objectives
The funding framework draft objectives are detailed below. We would envisage this research relating principally to objective 1, although we would be open to working with the appointed consultant on what insights we might gain on objectives 2-6.

1. Inspiring people to value heritage more
We are clear that heritage must remain at the core of every project we fund and the recent vision research has shown that a broad range of heritage is important to Lottery players, though heritage is less widely appreciated than it might be.

2. Ensuring heritage is more inclusive
By ‘more inclusive’ we mean that the demographics of the people engaged through all our work (as visitors, participants, staff, volunteers, trainees and those leading and governing projects) will be more representative of the UK population. Second, the geographic spread of our grant funding across the UK is equitable.

Indicators on the first would be: Ethnicity, Age, Gender, Sexuality, Disability (the five of the Equality Act protected characteristics most commonly used by cultural bodies in equality work) and Lower Socio-Economic status, which is referenced in our UK Policy Directions.

3. Promoting the role of heritage in helping people and places to survive and thrive
National Lottery players want to see HLF fund projects that produce a strong social benefit in local areas. Our approach to this objective will be to promote, within places, the concept of ‘Networked Heritage’ that we developed in our research with the RSA. This will mean advocating that heritage organisations become more open and better connected, and deliver social impact.

THE FULL REQUIREMENT IS SET OU IN THE TENDER DOCUMENTATION.

 

About the buyer

Contact name

Catherine Elvin

Address

HERITAGE LOTTERY FUND
7, HOLBEIN PLACE, SLOANE SQUARE
LONDON
SW1W 8NR
England

Email

catherine.elvin@hlf.org.uk

 

Other information

Attachments

INVITATION TO TENDER DOCUMENTATION

NLFF Public Research – Brief.docx

How to apply

Please apply directly to the buyer using the contact details provided.

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