Public Relations Tender

Public Relations Tender

Heathrow Airport Limited.

UK-Hounslow: public relations services

2012/S 25-040989

Contract notice – utilities

Services

Directive 2004/17/EC

Section I: Contracting entity

I.1)Name, addresses and contact point(s)

Heathrow Airport Limited
The Compass Centre, Supply Chain Department West Wing 2nd Floor, Nelson Road
TW6 2GW Hounslow
UNITED KINGDOM

Internet address(es):

General address of the contracting entity: http://www.baa.com

Address of the buyer profile: http://www.tendersmart.com

Further information can be obtained from: www.tendersmart.com > Business Opportunities > Contract Notices
Please address your queries via the Messaging Centre on www.tendersmart.com > Business Opportunities > Contract Notices
UNITED KINGDOM

Specifications and additional documents (including documents for a dynamic purchasing system) can be obtained from: www.tendersmart.com > Business Opportunities > Contract Notices
Please address your queries via the Messaging Centre on www.tendersmart.com > Business Opportunities > Contract Notices
UNITED KINGDOM

Tenders or requests to participate must be sent to: www.tendersmart.com > Business Opportunities > Contract Notices
Please address your queries via the Messaging Centre on www.tendersmart.com > Business Opportunities > Contract Notices
UNITED KINGDOM

I.2)Main activity

Airport-related activities
I.3)Contract award on behalf of other contracting entities

Section II: Object of the contract

II.1)Description
II.1.1)Title attributed to the contract by the contracting entity:

Public relations and communications services.
II.1.2)Type of contract and location of works, place of delivery or of performance

Services
Service category No 11: Management consulting services [6] and related services
NUTS code UKI12

II.1.3)Information about a public contract, a framework agreement or a dynamic purchasing system (DPS)

The notice involves the establishment of a framework agreement
II.1.4)Information on framework agreement

Framework agreement with several operators
maximum number of participants to the framework agreement envisaged: 8
Duration of the framework agreement

Duration in months: 48
Estimated total value of purchases for the entire duration of the framework agreement

Estimated value excluding VAT
Range: between 3 000 000,00 and 4 000 000,00 GBP
Frequency and value of the contracts to be awarded: 3 year agreement with option to extend by a further 12 months.

II.1.5)Short description of the contract or purchase(s):

HAL is looking to appoint a small roster of agencies to a framework agreement that can help to develop and execute HAL’s communications campaign priorities. We may use different agencies on different campaigns or parts of campaigns.
We are seeking agencies with experience and expertise in one or more of the following areas:
1. Media relations and corporate reputation;
2. Policy and public affairs – London/UK;
3. Policy and public affairs – EU/Brussels;
4. Consumer and brand PR;
5. Crisis communications.
We have an in-house team of media, PR and public affairs professionals and we are not looking for a retained agency to perform a ‘press office’ role or to manage relationships on behalf of the company. Instead, we are looking for agencies that can bring an external perspective to campaign development, act as strategic advisers, demonstrate innovation and creativity, and help execute campaigns to high standards.
II.1.6)Common procurement vocabulary (CPV)

79416000, 79410000, 79416200

II.1.7)Information about Government Procurement Agreement (GPA)

The contract is covered by the Government Procurement Agreement (GPA): yes
II.1.8)Information about lots

This contract is divided into lots: yes
Tenders may be submitted for one or more lots
II.1.9)Information about variants

Variants will be accepted: no
II.2)Quantity or scope of the contract
II.2.1)Total quantity or scope:

Lot 1 Media relations and corporate reputation.
Lot 2 Policy and public affairs, London and UK.
Lot 3 Policy and public affairs, EU and Brussels.
Lot 4 Consumer and brand PR.
Lot 5 Crisis communications.
Estimated value excluding VAT
Range: between 3 000 000,00 and 4 000 000,00 GBP
II.2.2)Information about options

Options: yes
Description of these options: If yes, description of these options:
a) Scope: HAL may award individual contracts per lot or choose to combine these;
b) Contract duration: it is anticipated that the contract(s) will be for 3 years with an option to extend by 12 months.
II.2.3)Information about renewals
II.3)Duration of the contract or time limit for completion

Duration in months: 48 (from the award of the contract)

Information about lots

Lot No: 1 Lot title: Media relations and corporate reputation

1)Short description:

Media relations and corporate reputation to include.
Strategic communications advice and intelligence.
— Narrative development and testing,
— Campaign development and execution,
— Driving media and digital coverage,
— Social media advice relevant to the industry,
— Support on major financial transactions and results.
2)Common procurement vocabulary (CPV)

79416000, 79410000, 79416200

3)Quantity or scope:

Estimated value excluding VAT
Range: between 600,00 and 1 200 000,00 GBP
5)Additional information about lots:

Please see PQQ.
Lot No: 2 Lot title: Policy and public affairs, London and UK

1)Short description:

Policy and public affairs, London and UK to include:
— Strategic counsel and intelligence,
— Campaign development and execution,
— UK Political and media contact programme,
— UK Political and media monitoring and analysis,
— Select Committee training,
— Drafting.
2)Common procurement vocabulary (CPV)

79416000, 79410000, 79416200

3)Quantity or scope:

Estimated value excluding VAT
Range: between 500 000,00 and 800 000,00 GBP
5)Additional information about lots:

Please see PQQ.
Lot No: 3 Lot title: Policy and public affairs, EU and Brussels

1)Short description:

Policy and public affairs, EU and Brussels.
— Strategic counsel and intelligence,
— Campaign development and execution,
— UK Political and media contact programme,
— UK Political and media monitoring and analysis,
— Select Committee training,
— Drafting.
2)Common procurement vocabulary (CPV)

79416000, 79410000, 79416200

3)Quantity or scope:

Estimated value excluding VAT
Range: between 300 000,00 and 400 000,00 GBP
5)Additional information about lots:

Please see PQQ.
Lot No: 4 Lot title: Consumer and brand PR

1)Short description:

Consumer and brand PR, to include:
— Promotion of Heathrow products and services via consumer and relevant trade channels,
— Brand activation,
— Driving media and digital coverage,
— Social media facilitation and advice.
2)Common procurement vocabulary (CPV)

79416000, 79410000, 79416200

3)Quantity or scope:

Estimated value excluding VAT
Range: between 600 000,00 and 1 200 000,00 GBP
Lot No: 5 Lot title: Crisis communications

1)Short description:

Crisis communications, to include:
— Crisis communications planning,
— Crisis communications strategic counsel,
— Crisis communications exercises,
— Media training for Heathrow spokespeople.
2)Common procurement vocabulary (CPV)

79416000, 79410000, 79416200

3)Quantity or scope:

Estimated value excluding VAT
Range: between 500 000,00 and 800 000,00 GBP
5)Additional information about lots:

Please see PQQ.

Section III: Legal, economic, financial and technical information

III.1)Conditions relating to the contract
III.1.1)Deposits and guarantees required:

Please refer to PQQ.
III.1.2)Main financing conditions and payment arrangements and/or reference to the relevant provisions governing them:

Please refer to PQQ.
III.1.3)Legal form to be taken by the group of economic operators to whom the contract is to be awarded:

Please refer to PQQ.
III.1.4)Other particular conditions:

The performance of the contract is subject to particular conditions: yes
Description of particular conditions: Please refer to PQQ.
III.2)Conditions for participation
III.2.1)Personal situation of economic operators, including requirements relating to enrolment on professional or trade registers

Information and formalities necessary for evaluating if the requirements are met: Please refer to PQQ.
III.2.2)Economic and financial ability

Information and formalities necessary for evaluating if the requirements are met: Please refer to PQQ.
III.2.3)Technical capacity

Information and formalities necessary for evaluating if the requirements are met: Please refer to PQQ.
III.2.4)Information about reserved contracts
III.3)Conditions specific to services contracts
III.3.1)Information about a particular profession

Execution of the service is reserved to a particular profession: no
III.3.2)Staff responsible for the execution of the service

Legal persons should indicate the names and professional qualifications of the staff responsible for the execution of the service: no

Section IV: Procedure

IV.1)Type of procedure
IV.1.1)Type of procedure

Restricted
Some candidates have already been selected (if appropriate under certain types of negotiated procedures): no
IV.2)Award criteria
IV.2.1)Award criteria

The most economically advantageous tender in terms of the criteria stated in the specifications or in the invitation to tender or to negotiate
IV.2.2)Information about electronic auction

An electronic auction will be used: yes
Additional information about electronic auction:
IV.3)Administrative information
IV.3.1)File reference number attributed by the contracting entity:

BAA/002732
IV.3.2)Previous publication(s) concerning the same contract

Periodic indicative notice

Notice number in the OJEU: 2011/S 84-138285 of 30.4.2011

IV.3.3)Conditions for obtaining specifications and additional documents

Time limit for receipt of requests for documents or for accessing documents: 20.2.2012 – 10:00
Payable documents: no
IV.3.4)Time limit for receipt of tenders or requests to participate

20.2.2012 – 10:00
IV.3.5)Language(s) in which tenders or requests to participate may be drawn up

English.
IV.3.6)Minimum time frame during which the tenderer must maintain the tender

Duration in months: 6 (from the date stated for receipt of tender)
IV.3.7)Conditions for opening tenders

Section VI: Complementary information

VI.1)Information about recurrence

This is a recurrent procurement: yes
Estimated timing for further notices to be published: 4 years from date of this notice.
VI.2)Information about European Union funds

The contract is related to a project and/or programme financed by European Union funds: no
VI.3)Additional information:

Registering interest.
Interested suppliers are required to submit the information requested by uploading responses to www.tendersmart.com as follows:

Instructions for registering interest.
Interested suppliers must register their company and contact profile by clicking on the link for this notice on the “Business Opportunities” menu of the www.tendersmart.com web site and by following the instructions below:

First, interested suppliers who are not already registered on TenderSmart must register their company profile via “Supplier Zone > New Supplier” menu. Suppliers already registered on TenderSmart can go direct to the second step.
Second, all interested suppliers must access this Notice via the “Business Opportunities” menu to express interest by following the online instructions and uploading the requested information before the indicated deadline (see Section IV paragraph 3.4).
Further information.
To evaluate their suitability, interested suppliers, when responding to this notice are requested to provide information which demonstrates their ability to comply with the award criteria. (Failure to do so will result in their request being rejected).
BAA does not bind itself to accept any proposal.
In evaluating their suitability, suppliers may be further requested to provide to BAA additional information e.g.further written submissions, presentations, reference visits/inquiries and/or attend an interview.
As documentation associated with this process will be made available and exchanged via www.tendersmart.com interested suppliers are required to register on the site. Please refer to this site for terms and conditions.

Registering interest in this project does not guarantee inclusion of the party on the tender enquiry list. There is no cost associated with registration, expression of interest, or accessing the tender documentation, (where invited). However, to submit a bid at tender stage, then there will be an TenderSmart administration fee. Fee information can be found on the TenderSmart web site through selecting the “How It Works” tab and then downloading the “Participant Agreement”. Please ensure responses are concise and overall less than 10MB. Your document should be uploaded as a single PDF document on to http://www.tendersmart.com.

For further information on registration or other aspects of TenderSmart please contact: Frédéric Garat: [email protected]; + 33 141900430.

BAA reserves the right to disqualify any candidate who provides information or confirmation which later proves to be untrue or incorrect or does not supply information when requested.

VI.4)Procedures for appeal
VI.4.1)Body responsible for appeal procedures
VI.4.2)Lodging of appeals

Precise information on deadline(s) for lodging appeals: A standstill period will be incorporated at the point information on the award of the contract is communicated to tenderers. That notification will provide full information on the award decision. The standstill period, which will be for a minimum of 10 calendar days, provides time for unsuccessful tenderers to challenge the award decision before the contract is entered into. The Utilities Contracts Regulations (SI 2006 No 6) provide for aggrieved parties who have been harmed or are at risk of harm by a breach of the rules to take action in the High Court.
VI.4.3)Service from which information about the lodging of appeals may be obtained

VI.5)Date of dispatch of this notice:3.2.2012