RAF Website Development and Audit

RAF Website Development and Audit

Part of the difficult facing the RAF is the size of the digital estate, there are approximately 10,000 webpages across 143 sites with a corporate tone of voice and the structure and language reflecting that of the organization, rather than being user centric.

Content Audit and User Research for RAF Website Redevelopment

Ministry of Defence, C&C, HOCS

Contract summary

Industry

Research and Development

Location of contract

London

Value of contract (£)

£10,000 – £113,000

Published date

30 July 2015

Closing date

14 August 2015

Contract start date

14 September 2015

Contract end date

13 December 2015

Description

The Royal Air Force (RAF) has many interesting stories and persistent objectives to inform the public of the role of the RAF in protecting the UK and its interests at home and abroad. However, informing and engaging the public and internal audience is becoming increasingly difficult with the current RAF web presence. The RAF website(s) has changed little since 2006, while on other channels such as Facebook and Twitter RAF is successfully engaging users. Purpose Part of the difficult facing the RAF is the size of the digital estate, there are approximately 10,000 webpages across 143 sites with a corporate tone of voice and the structure and language reflecting that of the organization, rather than being user centric. This will allow us to gain a clear understanding of the current content situation, namely the quality of the content, highlight the issues, challenges and opportunities: §     What content is relevant, redundant, duplicated, trivial? §         What content should be kept, improved, archived? In an ideal situation a comprehensive evaluation qualitative and quantitative of all RAF digital content would be conducted. However, due to time and budget constraints this is not possible. Thus we propose the following approach: §         Automated quantitative content audit of all RAF sites §         Manually qualitative content audit of a representative 10% of RAF digital content

About the buyer

Contact name

DefComrclCC-HOCS3a1

Address

Kentigern House

65 Brown Street

Glasgow

G2 8EX

UK

Telephone

+441412242668

Email

DefComrclCC-HOCS3a1@mod.uk

Other information

Attachments

The contracting authority considers that this contract may be suitable for economic operators that are small or medium enterprises (SMEs). However, any selection of tenderers will be based solely on the criteria set out for the procurement, and the contract will be awarded on the basis of the most economically advantageous tender.

How to apply

Please apply directly to the buyer using the contact details provided.

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