RAF Website Development and Audit
Part of the difficult facing the RAF is the size of the digital estate, there are approximately 10,000 webpages across 143 sites with a corporate tone of voice and the structure and language reflecting that of the organization, rather than being user centric.
Content Audit and User Research for RAF Website Redevelopment
Ministry of Defence, C&C, HOCS
Research and Development
Location of contract
Value of contract (£)
£10,000 – £113,000
30 July 2015
14 August 2015
Contract start date
14 September 2015
Contract end date
13 December 2015
The Royal Air Force (RAF) has many interesting stories and persistent objectives to inform the public of the role of the RAF in protecting the UK and its interests at home and abroad. However, informing and engaging the public and internal audience is becoming increasingly difficult with the current RAF web presence. The RAF website(s) has changed little since 2006, while on other channels such as Facebook and Twitter RAF is successfully engaging users. Purpose Part of the difficult facing the RAF is the size of the digital estate, there are approximately 10,000 webpages across 143 sites with a corporate tone of voice and the structure and language reflecting that of the organization, rather than being user centric. This will allow us to gain a clear understanding of the current content situation, namely the quality of the content, highlight the issues, challenges and opportunities: § What content is relevant, redundant, duplicated, trivial? § What content should be kept, improved, archived? In an ideal situation a comprehensive evaluation qualitative and quantitative of all RAF digital content would be conducted. However, due to time and budget constraints this is not possible. Thus we propose the following approach: § Automated quantitative content audit of all RAF sites § Manually qualitative content audit of a representative 10% of RAF digital content
65 Brown Street
The contracting authority considers that this contract may be suitable for economic operators that are small or medium enterprises (SMEs). However, any selection of tenderers will be based solely on the criteria set out for the procurement, and the contract will be awarded on the basis of the most economically advantageous tender.
Please apply directly to the buyer using the contact details provided.