Rolling Audience Research Tender
The National Galleries of Scotland is seeking to appoint a Rolling Audience Research agency.
United Kingdom-Edinburgh: Market research services
Section I: Contracting authority
I.1)Name and addresses
73 Belford Road
Contact person: Matt Ramagge
Telephone: +44 1316246289
NUTS code: UKM75
Address of the buyer profile: http://www.publiccontractsscotland.gov.uk/search/Search_AuthProfile.aspx?ID=AA11042
I.4)Type of the contracting authority
Section II: Object
Rolling Audience Research Tender (National Galleries of Scotland).
II.1.2)Main CPV code
II.1.3)Type of contract
The National Galleries of Scotland has three Galleries across 4 main sites — The Scottish National Gallery, The Scottish National Portrait Gallery and the Scottish National Gallery of Modern Art (Modern One and Modern Two) with, in total, over 2 400 000 physical visits per year with many more online visits and interactions on social media.
The National Galleries of Scotland is seeking to appoint a Rolling Audience Research agency to conduct quantitative research of its visitors (and possibly also of its non-visitors).
The contract is for a 3-year period and is expected to be between 140 000 GBP and 170 000 GBP in total for the 3-year period.
II.1.5)Estimated total value
II.1.6)Information about lots
II.2.2)Additional CPV code(s)
II.2.3)Place of performance
Scottish National Gallery, Scottish National Portrait Gallery and Scottish National Gallery of Modern Art (Modern One and Modern Two). (It may need to incorporate online visitors as well as non-visitors).
II.2.4)Description of the procurement:
The National Galleries of Scotland proudly displays collection artworks and exhibitions in three locations in Edinburgh — the Scottish National Gallery (SNG), the Scottish National Gallery of Modern Art (SNGMA), and the Scottish National Portrait Gallery (SNPG).
Brief: Service Required
The National Galleries of Scotland (NGS) currently has a rolling Audience Research provider. This contract will expire on 31.3.2018. NGS therefore invites Tenders (PCS Document ID: 506379) from providers for a three year Audience Research contract that will run from 1.4.2018 to 31.3.2021, to conduct audience research of its visitors (and ideally non-visitors). The contract is expected to be between 140 000 GBP and 170 000 GBP in total for the 3-year period.
NGS has gone from 1 280 000 visitors in 2010 to over 2 400 000 in 2017 — a remarkable growth of over 1 000 000 visitors in under 10 years. NGS has a visitor counting system in place to record visitor numbers but requires an Audience Research provider to bring insight and analysis about these visitors to provide visitor (and non-visitor) feedback and needs, support organisational KPIs, special projects and inform organisation-wide strategy.
NGS may have additional qualitative or quantitative audience research needs but these are as yet undefined and will not be in the scope for this Tender. If and when additional audience research needs are identified there would not be an automatic award.
Current methodology utilises face to face visitor exit surveys interviews at Gallery sites but NGS seeks to understand a provider’s recommendations on how best to do this via on and offline channels as well as their recommended methodologies and whether and how to capture non-visitors.
We are seeking to appoint a provider that will have a clear understanding of NGS and its needs and provide a clear and robust methodology, meet all data capture requirements and provide thorough and clear analysis and insight.
II.2.7)Duration of the contract, framework agreement or dynamic purchasing system
II.2.9)Information about the limits on the number of candidates to be invited
Envisaged maximum number of candidates: 6
Objective criteria for choosing the limited number of candidates:
This Procurement will be conducted through the use of the Restricted Procedure.
The process we will apply will be:
— Statements including the specific requirements can be found within Section III.1.1, III.1.2 and III.1.3 of the Contract Notice.
— Bidder’s must pass the minimum standards sections of the ESPD (Scotland).
Part III. and Section B of Part IV will be scored on a pass/fail basis, and Section C of Part IV of the ESPD (Scotland) will be scored in the following way:
0 — Unacceptable. Nil or inadequate response. Fails to demonstrate previous experience/capacity/capability relevant to this criterion.
1 — Poor. Response is partially relevant but generally poor. The response shows some elements of relevance to the criterion but contains insufficient/limited detail or explanation to demonstrate previous relevant experience/ capacity/capability.
2 — Acceptable. Response is relevant and acceptable. The response demonstrates broad previous experience, knowledge and skills/capacity/capability but may lack in some aspects of similarity e.g. previous experience, knowledge or skills may not be of a similar nature.
3 — Good. Response is relevant and good. The response is sufficiently detailed to demonstrate a good amount of experience, knowledge or skills/capacity/capability relevant to providing similar services to similar clients.
4 — Excellent. Response is completely relevant and excellent overall. The response is comprehensive, unambiguous and demonstrates thorough experience, knowledge or skills/capacity/capability relevant to providing similar services to similar clients.
The responses to questions of Section III.1.3 of the Contract Notice will be weighted the following way:
Question 4C.1.2: 100 %.
II.2.10)Information about variants
II.2.11)Information about options
II.2.12)Information about electronic catalogues
II.2.13)Information about European Union funds
Economic operators may be excluded from this competition if they are in any of the situations referred to in regulation 57 of the Public Contracts (Scotland) Regulations 2015.
All shortlisted bidders will be invited to interview. It is currently anticipated that interviews will take place in Edinburgh on Monday 11.12.2017, although this date may be subject to change.
Section III: Legal, economic, financial and technical information
III.1.3)Technical and professional ability
4C.1.2 Extensive experience of high level Audience Research.
Bidders are asked to detail their experience in the following three areas and provide a specific Case Study for each area, detailing the work carried out, methodologies, reporting style, insights, recommendations and outcomes as a result of their audience research.
1. Audience Research experience in the Arts and Culture sector. Live (current) clients should additionally be listed. (50 %)
2. Audience Research experience with UK-wide and/or International audiences (40 %)
3. Innovation and new methodologies in Audience Research (10 %)
In the event of close scoring we may wish to apply a minimum threshold score of 2 for Questions 1 and 2.
III.2.3)Information about staff responsible for the performance of the contract
Section IV: Procedure
IV.1.1)Type of procedure
IV.1.8)Information about the Government Procurement Agreement (GPA)
IV.2.2)Time limit for receipt of tenders or requests to participate
IV.2.3)Estimated date of dispatch of invitations to tender or to participate to selected candidates
IV.2.4)Languages in which tenders or requests to participate may be submitted:
IV.2.6)Minimum time frame during which the tenderer must maintain the tender
Section VI: Complementary information
VI.1)Information about recurrence
Estimated timing for further notices to be published:
It is likely that this will be a recurrent procurement. As this contract will end on 31.3.2021 it is likely that a new Tender will be put out in summer/autumn 2020.
VI.2)Information about electronic workflows
It is envisaged that the maximum numbers of suppliers who will be shortlisted and invited to tender is 6.
In the event that suppliers overall scores are tied, NGS reserves the right to invite more than the stated numbers to participate in the tender.
The Award Criteria questions and weightings will be published in the ITT.
Shortlisted bidders will be invited to interview. It is currently anticipated that interviews will be held in Edinburgh on Monday 11.12.2017, although this date may be subject to change.
Award criteria scoring will be the following:
0 Unacceptable: Nil or inadequate response. Fails to demonstrate an ability to meet the requirement.
1 Poor: Response is partially relevant and poor. The response addresses some elements of the requirement but contains insufficient/limited detail or explanation to demonstrate how the requirement will be fulfilled.
2 Acceptable: Response is relevant and acceptable. The response addresses a broad understanding of the requirement but may lack details on how the requirement will be fulfilled in certain areas.
3 Good: Response is relevant and good. The response is sufficiently detailed to demonstrate a good understanding and provides details on how the requirements will be fulfilled.
4 Excellent: Response is completely relevant and excellent overall. The response is comprehensive, unambiguous and demonstrates a thorough understanding of the requirement and provides details of how the requirement will be met in full.
Note: To register your interest in this notice and obtain any additional information please visit the Public Contracts Scotland Web Site at http://www.publiccontractsscotland.gov.uk/Search/Search_Switch.aspx?ID=506379
The buyer has indicated that it will accept electronic responses to this notice via the Postbox facility. A user guide is available at http://www.publiccontractsscotland.gov.uk/sitehelp/help_guides.aspx
Suppliers are advised to allow adequate time for uploading documents and to dispatch the electronic response well in advance of the closing time to avoid any last minute problems.
Download the ESPD document here: http://www.publiccontractsscotland.gov.uk/ESPD/ESPD_Download.aspx?id=506379
National Galleries of Scotland, 73 Belford Road
Telephone: +44 1316246214
Fax: +44 1314672802Internet address:http://www.nationalgalleries.org
VI.5)Date of dispatch of this notice: