Search Engine Optimisation – Pay Per Click and Social Media Services Required

Search Engine Optimisation – Pay Per Click and Social Media Services Required

We will be providing a three Lot tender consisting of: 1. Search Engine Optimisation Services (SEO), 2. Pay Per Click Management (PPC), 3. Social Media Services.

United Kingdom-Southampton: Advertising services

2014/S 237-417328

Contract notice

Services

Directive 2004/18/EC

Section I: Contracting authority

I.1)Name, addresses and contact point(s)

Southampton Solent University
East Park Terrace
Contact point(s): Procurement Department
SO14 0YN Southampton
UNITED KINGDOM
Telephone: +44 2380319872
Fax: +44 2380233475

Internet address(es):

General address of the contracting authority: http://www.solent.ac.uk

Address of the buyer profile: http://www.mytenders.org/search/Search_AuthProfile.aspx?ID=AA4781

Electronic access to information: www.mytenders.org

Electronic submission of tenders and requests to participate: www.mytenders.org

Further information can be obtained from: Southampton Solent University
East Park Terrace
SO14 0YN Southampton
UNITED KINGDOM
Telephone: +44 2380319872
Fax: +44 2380233475
Internet address: http://www.solent.ac.uk

Specifications and additional documents (including documents for competitive dialogue and a dynamic purchasing system) can be obtained from: Southampton Solent University
East Park Terrace
SO14 0YN Southampton
UNITED KINGDOM
Telephone: +44 2380319872
Fax: +44 2380233475
Internet address: http://www.solent.ac.uk

Tenders or requests to participate must be sent to: Southampton Solent University
East Park Terrace
SO14 0YN Southampton
UNITED KINGDOM
Telephone: +44 2380319872
Fax: +44 2380233475
Internet address: http://www.solent.ac.uk

I.2)Type of the contracting authority

Body governed by public law

I.3)Main activity

Education

I.4)Contract award on behalf of other contracting authorities

The contracting authority is purchasing on behalf of other contracting authorities: no

Section II: Object of the contract

II.1)Description

II.1.1)Title attributed to the contract by the contracting authority:

Search Engine Optimisation, Pay Per Click and Social Media Services.

II.1.2)Type of contract and location of works, place of delivery or of performance

Services
Service category No 7: Computer and related services
Main site or location of works, place of delivery or of performance: Southampton.

NUTS code UKJ32

II.1.3)Information about a public contract, a framework agreement or a dynamic purchasing system (DPS)

The notice involves a public contract
II.1.4)Information on framework agreement

II.1.5)Short description of the contract or purchase(s)

Southampton Solent University (SSU) is looking for new partners to help us improve our digital marketing performance across our core websites.
We will be providing a three Lot tender consisting of:
1. Search Engine Optimisation Services (SEO),
2. Pay Per Click Management (PPC),
3. Social Media Services,
SSU has a three core websites:

1. www.solent.ac.uk: This website consists of over 3 000 web pages, covering 220 different courses and a range of different content that we use as the basis for our digital marketing. We require a partner, or multiple partners, to help us achieve our objectives across all three of the disciplines that are listed above.

2. www.warsashacademy.co.uk: Warsash Maritime Academy has provided first class education, training, consultancy and research services to the international shipping, commercial yacht, offshore oil and gas, and renewables industries for nearly 70 years. As the world’s premier maritime education and training provider and part of a prestigious innovation hub, which includes other faculties and services within Southampton Solent University and our reputable training and business services partners.

3. www.warsashsuperyachtacademy.com: Warsash Superyacht Academy provides high quality education and training for the super-yacht industry, to meet the growing international demand for crew, officers and Captains who are trained to the highest professional standards. We also provide a range of opportunities for professional and personal development up to Master’s degree level.

NOTE: To register your interest in this notice and obtain any additional information please visit the myTenders Web Site athttp://www.myTenders.org/Search/Search_Switch.aspx?ID=144850

The buyer has indicated that it will accept electronic responses to this notice via the Postbox facility. A user guide is available athttp://www.myTenders.org/sitehelp/help_guides.aspx

Suppliers are advised to allow adequate time for uploading documents and to dispatch the electronic response well in advance of the closing time to avoid any last minute problems.

II.1.6)Common procurement vocabulary (CPV)

79341000, 79340000, 48480000, 79342000, 72413000

II.1.7)Information about Government Procurement Agreement (GPA)

The contract is covered by the Government Procurement Agreement (GPA): yes

II.1.8)Lots

This contract is divided into lots: yes
Tenders may be submitted for one or more lots

II.1.9)Information about variants

Variants will be accepted: no
II.2)Quantity or scope of the contract
II.2.1)Total quantity or scope:

II.2.2)Information about options

Options: yes
Description of these options: Option to extend for an additional year.
Provisional timetable for recourse to these options:
in months: 12 (from the award of the contract)

II.2.3)Information about renewals

This contract is subject to renewal: yes
Number of possible renewals: 2

II.3)Duration of the contract or time limit for completion

Duration in months: 24 (from the award of the contract)

Information about lots

Lot No: 1Lot title: Search Engine Optimisation Services (SEO)

1)Short description

Southampton Solent University (SSU) is looking for a new partner to help us improve our Search Engine Optimisation Services (SEO) to ensure we remain competitive within the Higher Education sector. The supplier must be able to deliver both the strategy and implementation of recommended changes.

2)Common procurement vocabulary (CPV)

79341000, 79340000, 72212480, 79342000, 72413000

3)Quantity or scope

As a minimum we require the following:
— A comprehensive SEO strategy in line with our organisation’s objectives.
— Ability to audit the current SSU SEO landscape (including a competitor analysis).
— Identification and resolution of any issues:
technical,
content,
structural.
— Detailed keyword research
— Provide on-page and content optimisation strategy — this should include a content marketing strategy.
— Implement an off-site engagement strategy — this should include link building.
The overriding objectives are to:
— Select the most relevant keywords to reach our target audiences.
— Improve the rankings for the selected keywords on the major traffic driving search engines.
— Increase the level of targeted non-brand traffic from search engines via organic search terms.
— Implement a sustainable and ethical (white hat) strategy that will help aid the University for many years.
4)Indication about different date for duration of contract or starting/completion

5)Additional information about lots

The evaluation panel intends to short-list between 5-8 Economic Operators to receive the tender documents.

Lot No: 2Lot title: Pay Per Click Management (PPC)

1)Short description

Southampton Solent University (SSU) is looking for new partner to help us improve our Pay Per Click Management (PPC) to ensure we remain competitive within the Higher Education sector. The supplier must be able to deliver both the strategy and implementation of recommended changes.

2)Common procurement vocabulary (CPV)

72212480, 79342000, 79341000, 79340000, 72413000

3)Quantity or scope

As a minimum we require the following services:
— A comprehensive SEO strategy in line with our organisation’s objectives.
— Ability to audit the current SSU SEO landscape (including a competitor analysis).
— Identification and resolution of any issues:
technical,
content,
structural.
— Detailed keyword research
— Provide on-page and content optimisation strategy — this should include a content marketing strategy.
— Implement an off-site engagement strategy — this should include link building.
The overriding objectives are to:
— Select the most relevant keywords to reach our target audiences.
— Improve the rankings for the selected keywords on the major traffic driving search engines.
— Increase the level of targeted non-brand traffic from search engines via organic search terms.
— Implement a sustainable and ethical (white hat) strategy that will help aid the University for many years.
4)Indication about different date for duration of contract or starting/completion

5)Additional information about lots

The evaluation panel intends to short-list between 5-8 Economic Operators to receive the tender documents.

Lot No: 3Lot title: Social Media Services

1)Short description

Southampton Solent University (SSU) is looking for new partners to help us improve our digital marketing across Social Media Services to ensure we remain competitive within the Higher Education sector. The supplier must be able to deliver both the strategy and implementation of recommended changes.

2)Common procurement vocabulary (CPV)

72212481, 79342000, 79340000, 79341000, 72413000

3)Quantity or scope

As a minimum we require the following services
— Provide expert knowledge to run advertising campaigns across all of the popular social media channels (including Facebook, Twitter and LinkedIn)
— Work with us to deploy our campaigns throughout the yearly student recruitment cycle
— Reduce our cost per click during advertising campaigns
— Identify growth opportunities with:
new audiences
new technologies
targeting techniques
— Ability to plan, create and implement creative campaigns that will suit our target audience and organisational objectives.
The overriding objectives are to:
— Reduce our cost per click (CPC) while increasing conversions.
— Provide a cost effective service that delivers targeted users who will complete our goals.
— Provide a flexible service that we can use during various campaign periods during the year.
— Build brand reputation across the social media platforms and enhance existing communities.
4)Indication about different date for duration of contract or starting/completion

5)Additional information about lots

The evaluation panel intends to short-list between 5-8 Economic Operators to receive the tender documents.

Section III: Legal, economic, financial and technical information

III.1)Conditions relating to the contract
III.1.1)Deposits and guarantees required:
III.1.2)Main financing conditions and payment arrangements and/or reference to the relevant provisions governing them:
III.1.3)Legal form to be taken by the group of economic operators to whom the contract is to be awarded:

III.1.4)Other particular conditions

The performance of the contract is subject to particular conditions: yes
Description of particular conditions: SSU Terms and Conditions.
III.2)Conditions for participation

III.2.1)Personal situation of economic operators, including requirements relating to enrolment on professional or trade registers

Information and formalities necessary for evaluating if the requirements are met: (1) All candidates will be required to produce a certificate or declaration demonstrating that they are not bankrupt or the subject of an administration order, are not being wound-up, have not granted a trust deed, are not the subject of a petition presented for sequestration of their estate, have not had a receiver, manager or administrator appointed and are not otherwise apparently insolvent.
(2) All candidates will be required to produce a certificate or declaration demonstrating that the candidate, their directors, or any other person who has powers of representation, decision or control of the candidate has not been convicted of conspiracy, corruption, bribery, or money laundering. Failure to provide such a declaration will result in the candidate being declared ineligible and they will not be selected to participate in this procurement process.
(3) All candidates will be required to produce a certificate or declaration demonstrating that they have not been convicted of a criminal offence relating to the conduct of their business or profession.
(4) All candidates will be required to produce a certificate or declaration demonstrating that they have not committed an act of grave misconduct in the course of their business or profession.
(5) All candidates must comply with the requirements of the State in which they are established, regarding registration on the professional or trade register.
(6) Any candidate found to be guilty of serious misrepresentation in providing any information required, may be declared ineligible and not selected to continue with this procurement process.
(7) All candidates will have to demonstrate that they are licensed, or a member of the relevant organisation, in the State where they are established, when the law of that State prohibits the provision of the services, described in this notice, by a person who is not so licensed or who is not a member of the relevant organisation.
(8) All candidates will be required to produce a certificate or declaration demonstrating that they have fulfilled obligations relating to the payment of social security contributions under the law of any part of the United Kingdom or of the relevant State in which the candidate is established.
(9) All candidates will be required to produce a certificate or declaration demonstrating that they have fulfilled obligations relating to the payment of taxes under the law of any part of the United Kingdom or of the relevant State in which the economic operator is established.

III.2.2)Economic and financial ability

Information and formalities necessary for evaluating if the requirements are met: (1) All candidates will be required to provide a reference from their bank.
(2) All candidates will be required to provide evidence of relevant professional risk indemnity insurance.
(3) All candidates will be required to provide a statement, covering the 3 previous financial years including the overall turnover of the candidate and the turnover in respect of the activities which are of a similar type to the subject matter of this notice.
(4) All candidates will be required to provide statements of accounts or extracts from those accounts relating to their business.
III.2.3)Technical capacity
III.2.4)Information about reserved contracts
III.3)Conditions specific to services contracts
III.3.1)Information about a particular profession
III.3.2)Staff responsible for the execution of the service

Section IV: Procedure

IV.1)Type of procedure

IV.1.1)Type of procedure

Restricted

IV.1.2)Limitations on the number of operators who will be invited to tender or to participate

Envisaged minimum number 5: and maximum number 8
Objective criteria for choosing the limited number of candidates: As detailed in the PQQ.
IV.1.3)Reduction of the number of operators during the negotiation or dialogue
IV.2)Award criteria

IV.2.1)Award criteria

The most economically advantageous tender in terms of the criteria stated in the specifications, in the invitation to tender or to negotiate or in the descriptive document

IV.2.2)Information about electronic auction

An electronic auction will be used: no
IV.3)Administrative information

IV.3.1)File reference number attributed by the contracting authority:

0159/14
IV.3.2)Previous publication(s) concerning the same contract
IV.3.3)Conditions for obtaining specifications and additional documents or descriptive document

IV.3.4)Time limit for receipt of tenders or requests to participate

7.1.2015 – 12:00

IV.3.5)Date of dispatch of invitations to tender or to participate to selected candidates

2.2.2015

IV.3.6)Language(s) in which tenders or requests to participate may be drawn up

English.
IV.3.7)Minimum time frame during which the tenderer must maintain the tender
IV.3.8)Conditions for opening of tenders

Section VI: Complementary information

VI.1)Information about recurrence

This is a recurrent procurement: yes
Estimated timing for further notices to be published: Between 2 and 4 years.
VI.2)Information about European Union funds

VI.3)Additional information

(MT Ref:144850).
VI.4)Procedures for appeal
VI.4.1)Body responsible for appeal procedures
VI.4.2)Lodging of appeals
VI.4.3)Service from which information about the lodging of appeals may be obtained

VI.5)Date of dispatch of this notice:

4.12.2014

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