Search Engine Optimization Tender

Search Engine Optimization Tender

2 Lots: Media Buying and SEO Services.

United Kingdom-London: Marketing services

2016/S 079-139590

Contract notice

Services

Directive 2014/24/EU

Section I: Contracting authority

I.1)Name and addresses

The City University
Northampton Square
London
EC1V 0HB
UNITED KINGDOM
Contact person: Marie Kedward
E-mail: marie.kedward@city.ac.uk
NUTS code: UKI12Internet address(es):Main address: http://www.city.ac.uk
I.2)Joint procurement

I.3)Communication

The procurement documents are available for unrestricted and full direct access, free of charge, at: http://www.delta-esourcing.com/tenders/UK-UK-London:-Marketing-services./C42648WC5J
Additional information can be obtained from the abovementioned address
Tenders or requests to participate must be submitted to the abovementioned address

I.4)Type of the contracting authority

Body governed by public law

I.5)Main activity

Education

Section II: Object

II.1)Scope of the procurement

II.1.1)Title:

Media Buying and SEO Services.

Reference number: 16/1045

II.1.2)Main CPV code

79342000

II.1.3)Type of contract

Services

II.1.4)Short description:

City University is seeking to appoint by tender (under the OJEU Open Procedure):

1. An agency(ies) who can strategically advise upon and instigate integrated media buying activity; and

2. An external Search Engine Optimization agency (or agencies) to manage its search marketing. City’s websites www.city.ac.uk and wwww.cass.city.ac.uk are central to the successful marketing of the University and to the recruitment of students to its courses.

II.1.5)Estimated total value

Value excluding VAT: 3 000 000.00 GBP

II.1.6)Information about lots

This contract is divided into lots: yes
Tenders may be submitted for all lots
The contracting authority reserves the right to award contracts combining the following lots or groups of lots:

Both lots may be combined in their award.

II.2)Description

II.2.1)Title:

Media Buying

Lot No: 1

II.2.2)Additional CPV code(s)

79342000

II.2.3)Place of performance

NUTS code: UKI12
Main site or place of performance:

Inner London — East.

II.2.4)Description of the procurement:

City University London seek to appoint 1/or a small number of agencies to strategically advise upon and instigate integrated media buying activity.

Tender details can be accessed using the following: https://www.delta-esourcing.com using access code: C42648WC5J.

II.2.5)Award criteria

Price is not the only award criterion and all criteria are stated only in the procurement documents

II.2.6)Estimated value

Value excluding VAT: 2 900 000.00 GBP

II.2.7)Duration of the contract, framework agreement or dynamic purchasing system

Start: 01/08/2016
End: 31/07/2019
This contract is subject to renewal: yes
Description of renewals:

City has the option to extend for up to an additional 12 months. City may re-tender this opportunity before the end of the planned contract.

II.2.10)Information about variants

Variants will be accepted: no

II.2.11)Information about options

Options: no
II.2.12)Information about electronic catalogues

II.2.13)Information about European Union funds

The procurement is related to a project and/or programme financed by European Union funds: no
II.2.14)Additional information
II.2)Description

II.2.1)Title:

Search Engine Optimisation

Lot No: 2

II.2.2)Additional CPV code(s)

79342000

II.2.3)Place of performance

NUTS code: UKI12
Main site or place of performance:

Inner London — East.

II.2.4)Description of the procurement:

An external Search Engine Optimization agency to manage its search marketing. City’s websites www.city.ac.uk and wwww.cass.city.ac.uk are central to the successful marketing of the University and to the recruitment of students to its courses. Our goals for search are to:

Increase relevant traffic to our website;

Increase relevant traffic to our courses pages;

Increase the number of high quality prospective students making enquiries, ordering prospectuses and registering for Open Days, Open Evenings and Campus Tours;

Increase the readership of our editorial content including video views.

Tender details can be accessed using the following: https://www.delta-esourcing.com using access code: AG25854V2U.

II.2.5)Award criteria

Price is not the only award criterion and all criteria are stated only in the procurement documents

II.2.6)Estimated value

Value excluding VAT: 100 000.00 GBP

II.2.7)Duration of the contract, framework agreement or dynamic purchasing system

Start: 01/08/2016
End: 31/07/2019
This contract is subject to renewal: yes
Description of renewals:

Renewal of up to an additional 12 months. City may re-tender this opportunity prior to the anticipated end of this contract.

II.2.10)Information about variants

Variants will be accepted: no

II.2.11)Information about options

Options: no
II.2.12)Information about electronic catalogues

II.2.13)Information about European Union funds

The procurement is related to a project and/or programme financed by European Union funds: no

Section III: Legal, economic, financial and technical information

III.1)Conditions for participation
III.1.1)Suitability to pursue the professional activity, including requirements relating to enrolment on professional or trade registers
III.1.2)Economic and financial standing
III.1.3)Technical and professional ability
III.1.5)Information about reserved contracts
III.2)Conditions related to the contract
III.2.1)Information about a particular profession
III.2.2)Contract performance conditions:
III.2.3)Information about staff responsible for the performance of the contract

Section IV: Procedure

IV.1)Description

IV.1.1)Type of procedure

Open procedure
IV.1.3)Information about a framework agreement or a dynamic purchasing system
IV.1.4)Information about reduction of the number of solutions or tenders during negotiation or dialogue
IV.1.6)Information about electronic auction

IV.1.8)Information about the Government Procurement Agreement (GPA)

The procurement is covered by the Government Procurement Agreement: no
IV.2)Administrative information
IV.2.1)Previous publication concerning this procedure

IV.2.2)Time limit for receipt of tenders or requests to participate

Date: 24/05/2016
Local time: 12:00
IV.2.3)Estimated date of dispatch of invitations to tender or to participate to selected candidates

IV.2.4)Languages in which tenders or requests to participate may be submitted:

English

IV.2.6)Minimum time frame during which the tenderer must maintain the tender

Duration in months: 3 (from the date stated for receipt of tender)

IV.2.7)Conditions for opening of tenders

Date: 24/05/2016
Local time: 14:00

Section VI: Complementary information

VI.1)Information about recurrence

This is a recurrent procurement: no
VI.2)Information about electronic workflows

VI.3)Additional information:

The contracting authority considers that this contract may be suitable for economic operators that are small or medium enterprises (SMEs). However, any selection of tenderers will be based solely on the criteria set out for the procurement.

For more information about this opportunity, please visit the Delta eSourcing portal at: https://www.delta-esourcing.com/tenders/UK-UK-London:-Marketing-services./C42648WC5J

To respond to this opportunity, please click here: https://www.delta-esourcing.com/respond/C42648WC5J

GO Reference: GO-2016419-PRO-8086632.

VI.4)Procedures for review

VI.4.1)Review body

The City University
Northampton Square
London
EC1V 0HB
UNITED KINGDOM
VI.4.2)Body responsible for mediation procedures
VI.4.3)Review procedure
VI.4.4)Service from which information about the review procedure may be obtained

VI.5)Date of dispatch of this notice:

19/04/2016

 

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