SEO and PPC Services Contract – British Tourist Authority
The purpose of this contract is to find an agency that is able to undertake search engine marketing for VisitBritain online shops.
United Kingdom-London: Web search engine providers
2017/S 232-483905
Contract notice
Services
Directive 2014/24/EU
Section I: Contracting authority
I.1)Name and addresses
1 Victoria Street, Victoria
London
SW1H 0ET
United Kingdom
Telephone: +44 2075781064
E-mail: procurement@visitbritain.org
NUTS code: UKI
I.3)Communication
I.4)Type of the contracting authority
I.5)Main activity
Section II: Object
II.1.1)Title:
BTA882 SEO and PPC Services.
II.1.2)Main CPV code
II.1.3)Type of contract
II.1.4)Short description:
The purpose of this contract is to find an agency that is able to undertake search engine marketing for VisitBritain online shops with the aim of increasing revenue from this marketing channel and maximising return on investment In line with the network growth ambitions.
The appointed agency must keep within agreed spend which could change dependant on business and market requirements. A secondary requirement is that both PPC and SEO services have to be provided a) in minimum of 10 languages for PPC and b) SEO needs to be supported in a minimum of English, French, German and Italian with further languages being a possibility.
II.1.5)Estimated total value
II.1.6)Information about lots
II.2.3)Place of performance
London.
II.2.4)Description of the procurement:
The purpose of this contract is to find an agency that is able to undertake search engine marketing for VisitBritain online shops with the aim of increasing revenue from this marketing channel and maximising return on investment In line with the network growth ambitions.
Mandatory constraints/ services required.
The appointed agency must keep within agreed spend which could change dependant on business and market requirements. A secondary requirement is that both PPC and SEO services have to be provided a) in minimum of 10 languages for PPC and b) SEO needs to be supported in a minimum of English, French, German and Italian with further languages being a possibility.
II.2.5)Award criteria
II.2.6)Estimated value
II.2.7)Duration of the contract, framework agreement or dynamic purchasing system
The contract is for 24 months with a possible 12 month extension.
II.2.10)Information about variants
II.2.11)Information about options
II.2.13)Information about European Union funds
Section III: Legal, economic, financial and technical information
Section IV: Procedure
IV.1.1)Type of procedure
IV.1.8)Information about the Government Procurement Agreement (GPA)
IV.2.2)Time limit for receipt of tenders or requests to participate
IV.2.4)Languages in which tenders or requests to participate may be submitted:
IV.2.7)Conditions for opening of tenders
Electronic tender box.
Contracts and Procurement Manager — Michael Burke.
Section VI: Complementary information
VI.1)Information about recurrence
VI.3)Additional information:
The contracting authority considers that this contract may be suitable for economic operators that are small or medium enterprises (SMEs). However, any selection of tenderers will be based solely on the criteria set out for the procurement.
For more information about this opportunity, please visit the Delta eSourcing portal at:
https://www.delta-esourcing.com/tenders/UK-UK-London:-Web-search-engine-providers./3KX84JT59U
To respond to this opportunity, please click here:
https://www.delta-esourcing.com/respond/3KX84JT59U
GO Reference: GO-20171130-PRO-11493208.
VI.4.1)Review body
1 Victoria Street
London
United Kingdom
VI.5)Date of dispatch of this notice:
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