SEO and PPC Services Contract - British Tourist Authority

SEO and PPC Services Contract – British Tourist Authority

The purpose of this contract is to find an agency that is able to undertake search engine marketing for VisitBritain online shops.

United Kingdom-London: Web search engine providers

2017/S 232-483905

Contract notice

Services

Directive 2014/24/EU

Section I: Contracting authority

I.1)Name and addresses

British Tourist Authority
1 Victoria Street, Victoria
London
SW1H 0ET
United Kingdom
Telephone: +44 2075781064
E-mail: procurement@visitbritain.org
NUTS code: UKI

Internet address(es):Main address: www.visitbritain.org

I.2)Joint procurement

I.3)Communication

The procurement documents are available for unrestricted and full direct access, free of charge, at: http://www.delta-esourcing.com/tenders/UK-UK-London:-Web-search-engine-providers./3KX84JT59U

Additional information can be obtained from the abovementioned address

Tenders or requests to participate must be submitted to the abovementioned address

I.4)Type of the contracting authority

Body governed by public law

I.5)Main activity

Other activity: tourism

Section II: Object

II.1)Scope of the procurement

II.1.1)Title:

BTA882 SEO and PPC Services.

Reference number: BTA882

II.1.2)Main CPV code

72414000

II.1.3)Type of contract

Services

II.1.4)Short description:

The purpose of this contract is to find an agency that is able to undertake search engine marketing for VisitBritain online shops with the aim of increasing revenue from this marketing channel and maximising return on investment In line with the network growth ambitions.

The appointed agency must keep within agreed spend which could change dependant on business and market requirements. A secondary requirement is that both PPC and SEO services have to be provided a) in minimum of 10 languages for PPC and b) SEO needs to be supported in a minimum of English, French, German and Italian with further languages being a possibility.

II.1.5)Estimated total value

Value excluding VAT: 900 000.00 GBP

II.1.6)Information about lots

This contract is divided into lots: no

II.2)Description

II.2.1)Title:

II.2.2)Additional CPV code(s)

II.2.3)Place of performance

NUTS code: UKI

Main site or place of performance:

London.

II.2.4)Description of the procurement:

Mandatory constraints/ services required.

II.2.5)Award criteria

Price is not the only award criterion and all criteria are stated only in the procurement documents

II.2.6)Estimated value

Value excluding VAT: 900 000.00 GBP

II.2.7)Duration of the contract, framework agreement or dynamic purchasing system

Duration in months: 36

This contract is subject to renewal: yes

Description of renewals:

The contract is for 24 months with a possible 12 month extension.

II.2.10)Information about variants

Variants will be accepted: no

II.2.11)Information about options

Options: no

II.2.12)Information about electronic catalogues

II.2.13)Information about European Union funds

The procurement is related to a project and/or programme financed by European Union funds: no

II.2.14)Additional information

Section III: Legal, economic, financial and technical information

III.1)Conditions for participation

III.1.1)Suitability to pursue the professional activity, including requirements relating to enrolment on professional or trade registers

III.1.2)Economic and financial standing

III.1.3)Technical and professional ability

III.1.5)Information about reserved contracts

III.2)Conditions related to the contract

III.2.1)Information about a particular profession

III.2.2)Contract performance conditions:

III.2.3)Information about staff responsible for the performance of the contract

Section IV: Procedure

IV.1)Description

IV.1.1)Type of procedure

Open procedure

IV.1.3)Information about a framework agreement or a dynamic purchasing system

IV.1.4)Information about reduction of the number of solutions or tenders during negotiation or dialogue

IV.1.6)Information about electronic auction

IV.1.8)Information about the Government Procurement Agreement (GPA)

The procurement is covered by the Government Procurement Agreement: no

IV.2)Administrative information

IV.2.1)Previous publication concerning this procedure

IV.2.2)Time limit for receipt of tenders or requests to participate

Date: 04/01/2018

Local time: 12:00

IV.2.3)Estimated date of dispatch of invitations to tender or to participate to selected candidates

IV.2.4)Languages in which tenders or requests to participate may be submitted:

English

IV.2.6)Minimum time frame during which the tenderer must maintain the tender

IV.2.7)Conditions for opening of tenders

Date: 04/01/2018

Local time: 12:00

Place:

Electronic tender box.

Information about authorised persons and opening procedure:

Contracts and Procurement Manager — Michael Burke.

Section VI: Complementary information

VI.1)Information about recurrence

This is a recurrent procurement: no

VI.2)Information about electronic workflows

VI.3)Additional information:

The contracting authority considers that this contract may be suitable for economic operators that are small or medium enterprises (SMEs). However, any selection of tenderers will be based solely on the criteria set out for the procurement.

For more information about this opportunity, please visit the Delta eSourcing portal at:

https://www.delta-esourcing.com/tenders/UK-UK-London:-Web-search-engine-providers./3KX84JT59U

To respond to this opportunity, please click here:

https://www.delta-esourcing.com/respond/3KX84JT59U

GO Reference: GO-20171130-PRO-11493208.

VI.4)Procedures for review

VI.4.1)Review body

British Tourist Authority
1 Victoria Street
London
United Kingdom

VI.4.2)Body responsible for mediation procedures

VI.4.3)Review procedure

VI.4.4)Service from which information about the review procedure may be obtained

VI.5)Date of dispatch of this notice:

30/11/2017

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