Social Marketing Campaign Contract
Qualitative Insight Work and Development of a Social Marketing Campaign Regarding Obesity and Healthy Weight.
- St Helens Council
- Qualitative Insight Work and Development of a Social Marketing Campaign Regarding Obesity and Healthy Weight
- The project involves 2 ‘lots’ of work.
‘Lot’ 1 is to undertake some ‘Qualitative Insight’ work by working with 6+ focus groups.
‘Lot’ 2 is to develop (but not implement) a ‘Social Marketing Campaign’ based on the intelligence and views gathered from the focus groups.
Providers can submit a quote for both ‘Lots’ 1 and 2, Lots 1 & 2 combined with a single price for both lots (but must still complete and submit separate details of quotations for Lots 1 and 2 using Appendix C.1 and Appendix C.2) or can submit a quote for either ‘Lots’ separately. I.E. A Provider can quote for Lot 1 and Lot 2, Lots 1 & 2 with a single price for both lots or can quote for Lot 1 only or Lot 2 only.
Further Detail of Lots 1 and 2 is shown below:
Lot 1: ‘Qualitative Insight’
A Provider is required to undertake some qualitative work to acquire an insight into the barriers, behaviours, experiences and beliefs of young people (aged 16 – 24) in relation to food, physical activity and healthy weight within the St Helens area.
The successful Provider will manage 6+ focus groups with a minimum of 8 attendees per group made up of:
· Males and females
· Overweight and healthy weight
· Sedentary and active
· Residents of local re:new areas (Four Acre, Parr, Thatto Heath, Town Centre)
· A relatively balanced split between 16-20 year olds and 20-24 year olds (maximum 60:40 ratio)
The Public Health Team within St Helens Council will recruit attendees and source venues in local community settings from which the focus groups can be conducted. Refreshments can also be made available.
These focus groups might be supplemented with other engagement methods as suggested by the Provider.
On completion of the insight work the Provider will produce a detailed report with analysis of the key issues.
The Provider will complete the focus groups by the end of October 2015 and produce the subsequent analysis and recommendations by 13th November 2015.
Lot 2: Develop (but not implement) a ‘Social Marketing Campaign’
A Provider is required to develop (but not implement) a ‘Social Marketing Campaign’ based on the intelligence and views gathered from the focus groups.
The provider will undertake a ‘market test’ of the marketing campaign with representatives from the focus groups and other people from the local population.
The work will be completed by the end of December 2015 in time for St Helens Council to start running the campaign from January 2016.
The social marketing campaign will be implemented and operated by the Public Health Team within St Helens Council.
Providers should access The Chest and complete and return via The Chest
Appendix B – Submission Details
Appendix C.1 Details of Quotation for Lot 1 (if applying for Lot 1)
Appendix C.2 Details of Quotation for Lot 2 (if applying for Lot 2)
Appendix D.1 Pricing Schedule for Lot 1 (if applying for Lot 1)
Appendix D.2 Pricing Schedule for Lot 2 (if applying for Lot 2)
Appendix D.3 Pricing Schedule for Lots 1 & 2 Combined (if providing a single price for Lots 1 & 2 )
Providers who are ONLY interested in quoting for the combination of Lots 1 & 2 should still submit a separate completion for Appendix C.1 Details of Quotation and submit a separate completion for Appendix C.2 Details of Quotation.
Deadline for submission of quotations via The Chest is no later than 16th September 2015 @ 15:00 hours
Other documents available on The Chest are:
Appendix A – Service Specification
Timetable of Activities
- Mr Peter Smith
- Email Address:
- St.Helens Council
- 26/08/2015 00:00
- 16/09/2015 15:00
- 3 (months)
- 0 (months)