Social Marketing Campaign – Yorkshire

Social Marketing Campaign – Yorkshire

The overall aim of the social marketing campaign is to establish responsible and sensible drinking as the norm.

Opportunity Id
DN356328
Title
Alcohol Social Marketing Campaign
Categories
79340000-9 – Advertising and marketing services
Description
The overall aim of the social marketing campaign is to establish responsible and sensible drinking as the norm. Key objectives of the Project are to design, develop and deliver a targeted social marketing campaign based on the evidence (customer insight data and research literature), within a 2 year period AND to put in place systems to measure effectiveness against stated outcomes listed below; to see a positive change in the cultural and social norm concerning alcohol consumption, to reduce alcohol related harms and to increase the number of people aware of safe and responsible drinking levels (in particular within those drinking at hazardous levels).
Region(s) of supply
North Yorkshire CC
Estimated value
N/A
Keywords
Social, marketing

Key dates

Estimated contract dates

Start date
01/01/2019
End date
31/12/2020

Contact details

Buyer
North Yorkshire County Council
Contact
Tim Wood
Telephone
+44 1609798407
Address
North Yorkshire County Council
Northallerton
North Yorkshire
DL7 8AD

Expression of interest window

From 02/08/2018 09:46 to 19/09/2018 12:00

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