Strategic Brand Agency for English Heritage

Strategic Brand Agency for English Heritage

English Heritage is looking to appoint one strategic marketing and brand agency partner to support the development of its marketing strategy.

United Kingdom-Swindon: Marketing services

2019/S 041-093069

Contract notice

Services

Legal Basis:

Directive 2014/24/EU

Section I: Contracting authority

I.1)Name and addresses

English Heritage
SN2 2EH
Swindon
SN2 2EH
United Kingdom
E-mail: Procurement2@english-heritage.org.uk
NUTS code: UK
Internet address(es):Main address: https://in-tendhost.co.uk/english-heritage
I.2)Information about joint procurement

I.3)Communication

The procurement documents are available for unrestricted and full direct access, free of charge, at: https://in-tendhost.co.uk/english-heritage
Additional information can be obtained from the abovementioned address
Tenders or requests to participate must be submitted electronically via: https://in-tendhost.co.uk/english-heritage
Tenders or requests to participate must be submitted to the abovementioned address

I.4)Type of the contracting authority

Body governed by public law

I.5)Main activity

Recreation, culture and religion

Section II: Object

II.1)Scope of the procurement

II.1.1)Title:

Strategic Brand Agency for English Heritage

Reference number: P/REF HE 00001065

II.1.2)Main CPV code

79342000

II.1.3)Type of contract

Services

II.1.4)Short description:

Selection stage: as per Selection Stage (SQ) documents.

II.1.5)Estimated total value

Value excluding VAT: 320 000.00 GBP

II.1.6)Information about lots

This contract is divided into lots: no
II.2)Description
II.2.1)Title:

II.2.2)Additional CPV code(s)

79340000
45212350

II.2.3)Place of performance

NUTS code: UK
Main site or place of performance:

II.2.4)Description of the procurement:

English Heritage cares for over 400 historic monuments, buildings and sites — from world famous prehistoric sites to grand medieval castles, from Roman forts on the edges of empire to Cold War bunkers. Through these, we bring the story of England to life for over 10 000 000 visitors each year. We are a national charity. The English Heritage Content Marketing team will award a contract outlined below. This team is an integral part of our wider Marketing Directorate plays an important role in the strategic management and development of our brand positioning and identity and the development of branded content across multiple platforms. We also act as in an advisory capacity to internal clients across the charity base and to external suppliers. The successful appointed agency will provide a consistent high quality, cost effective delivery of strategic marketing advice, and potentially design work, supported by an experienced and dedicated account team. They will work directly with the marketing director, the head of content marketing, the head of brand design and other senior stakeholders. Strategic marketing and brand agency — value up to £3200,000 for the life of the contract. English Heritage is looking to appoint one strategic marketing and brand agency partner to support the development of its marketing strategy, including its constituent strategic brand elements, across all elements of our commercial visitor attractions business and charitable activity. The winning agency will need to demonstrate a measurable track record in strategic marketing thought and brand development for national consumer organisations. For example this could include discrete projects on our employer brand, or partnership strategy and our cause. Experience of working with senior stakeholders, applying intellectual rigour to ideas and working with research and insight to help shape marketing strategic and brand development is essential, together with the provision of a dedicated strategic and creative team.

II.2.5)Award criteria

Price is not the only award criterion and all criteria are stated only in the procurement documents

II.2.6)Estimated value

Value excluding VAT: 320 000.00 GBP

II.2.7)Duration of the contract, framework agreement or dynamic purchasing system

Start: 03/06/2019
End: 31/03/2023
This contract is subject to renewal: no

II.2.9)Information about the limits on the number of candidates to be invited

Maximum number: 6
Objective criteria for choosing the limited number of candidates:

Highest scoring responses to the selection stage.

II.2.10)Information about variants

Variants will be accepted: no

II.2.11)Information about options

Options: no
II.2.12)Information about electronic catalogues

II.2.13)Information about European Union funds

The procurement is related to a project and/or programme financed by European Union funds: no

II.2.14)Additional information

Section III: Legal, economic, financial and technical information

III.1)Conditions for participation

III.1.1)Suitability to pursue the professional activity, including requirements relating to enrolment on professional or trade registers

List and brief description of conditions:
III.1.2)Economic and financial standing
III.1.3)Technical and professional ability
III.1.5)Information about reserved contracts
III.2)Conditions related to the contract
III.2.1)Information about a particular profession
III.2.2)Contract performance conditions:
III.2.3)Information about staff responsible for the performance of the contract

Section IV: Procedure

IV.1)Description

IV.1.1)Type of procedure

Restricted procedure
IV.1.3)Information about a framework agreement or a dynamic purchasing system
IV.1.4)Information about reduction of the number of solutions or tenders during negotiation or dialogue
IV.1.6)Information about electronic auction

IV.1.8)Information about the Government Procurement Agreement (GPA)

The procurement is covered by the Government Procurement Agreement: yes
IV.2)Administrative information
IV.2.1)Previous publication concerning this procedure

IV.2.2)Time limit for receipt of tenders or requests to participate

Date: 25/03/2019
Local time: 09:00
IV.2.3)Estimated date of dispatch of invitations to tender or to participate to selected candidates

IV.2.4)Languages in which tenders or requests to participate may be submitted:

English
IV.2.6)Minimum time frame during which the tenderer must maintain the tender
IV.2.7)Conditions for opening of tenders

Section VI: Complementary information

VI.1)Information about recurrence

This is a recurrent procurement: no
VI.2)Information about electronic workflows
VI.3)Additional information:
VI.4)Procedures for review

VI.4.1)Review body

English Heritage
Swindon
United States
VI.4.2)Body responsible for mediation procedures

VI.4.3)Review procedure

Precise information on deadline(s) for review procedures:
VI.4.4)Service from which information about the review procedure may be obtained

VI.5)Date of dispatch of this notice:

22/02/2019

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