Supply of Media Buying Services to Scottish Water

Supply of Media Buying Services to Scottish Water

Scottish Water would like to source and implement a new framework for the supply of Media Planning and Buying Services.

United Kingdom-Glasgow: Radio, television, communication, telecommunication and related equipment

2017/S 174-357226

Contract notice – utilities


Directive 2014/25/EU

Section I: Contracting entity

I.1)Name and addresses

Scottish Water
The Bridge, Buchanan Gate Business Park, Cumbernauld Road, Stepps
United Kingdom
Contact person: John Hunter
Telephone: +44 7484517500
NUTS code: UKM
I.2)Joint procurement


The procurement documents are available for unrestricted and full direct access, free of charge, at:
Additional information can be obtained from the abovementioned address
Tenders or requests to participate must be submitted to the abovementioned address

I.6)Main activity


Section II: Object

II.1)Scope of the procurement


Media Buying.

Reference number: SW16/ PRS/ 1097

II.1.2)Main CPV code


II.1.3)Type of contract


II.1.4)Short description:

Procurement for the provision of Media Buying.

II.1.5)Estimated total value

Value excluding VAT: 2 000 000.00 GBP

II.1.6)Information about lots

This contract is divided into lots: no
II.2.2)Additional CPV code(s)

II.2.3)Place of performance

NUTS code: UKM

II.2.4)Description of the procurement:

The Supply of Media Buying Services


Scottish Water provide vital water and waste water services, essential to daily life, to 2 500 000 households and 156 000 business premises across Scotland, and therefore need to be able to plan and carry out advertising/comms which have the scope to reach and engage with customers at both a pan-Scotland level and a regional/local level. In order to identify, plan and use the most effective platforms/channel mix to reach the target customer audience/base Scottish Water would like to source and implement a new framework for the supply of Media Planning and Buying Services that reflects a full range of media planning and buying capabilities underpinned by flexible, reliable, cost effective and customer focused service.

The scope of the contract is to work in partnership with Scottish Water, supplying the media planning and buying services, which will include:

— providing high quality technical advice and proposals for the most effective platforms and advertising/media channel mix to be considered for the campaign/ advertising activity.

— proposing media schedules which will deliver effective/high performing campaigns at both national (Scotland-wide) and/or regional/local level that offer Scottish Water the maximum potential reach, engagement and value.

— providing monitoring, evaluation, campaign analysis and reporting pre, during and post any campaign/advertising activity.

The media buying services will be for both proactive and reactive activity and will include, but are not limited to, campaign/advertising activities across the following platforms/channels:

— TV;

— Radio;

— Digital;

— Social;

— Outdoor;

— Press.

It is expected that the selected supplier will work closely with SW Corporate Affairs team as the primary contact, but will also be able to maintain and manage relationships and work independently with other Scottish Water departments who are considering an advertising media schedule to deliver either proactive and/or reactive comms activity. The supplier will be expected to provide a number of value added services to SW including but not limited to:

— Industry-specific market analysis, updates and advice and provision of information including competitor monitoring, consumer, industry and channel analysis and insight;

— Reporting (pre, during and post campaign/advertising analysis activity);

— Dedicated Account Manager;

— Audience profiling;

— Planning, buying and management of all media proposed;

— Optimisation and management including set up of campaigns/advertising activity (inclusive of ASBOF levy and any media commission/copyright licence, but excluding adserving if required);

— Management of SW account, including all meetings, travel and expenses in the servicing of the account.

FYI – If you are interested in applying for the above. Please see PQQ_2884 or alternatively project_9081 contained on sister website public contract scotand- tenders.

II.2.5)Award criteria

Criteria below
Quality criterion – Name: Technical / Weighting: 50
Cost criterion – Name: Cost / Weighting: 50
II.2.6)Estimated value

II.2.7)Duration of the contract, framework agreement or dynamic purchasing system

Duration in months: 96
This contract is subject to renewal: yes
Description of renewals:

The contract will be for 3 years. Followed by 5X1 year extension at Scottish Water’s discretion.

II.2.9)Information about the limits on the number of candidates to be invited

Envisaged minimum number: 2
Maximum number: 6
Objective criteria for choosing the limited number of candidates:

PQQ evaluation.

II.2.10)Information about variants

Variants will be accepted: no

II.2.11)Information about options

Options: no
II.2.12)Information about electronic catalogues

II.2.13)Information about European Union funds

The procurement is related to a project and/or programme financed by European Union funds: no
II.2.14)Additional information

Section III: Legal, economic, financial and technical information

III.1)Conditions for participation
III.1.1)Suitability to pursue the professional activity, including requirements relating to enrolment on professional or trade registers

III.1.2)Economic and financial standing

Minimum level(s) of standards possibly required:

Applicants will be expected to be of sufficient financial and economic standing to support the anticipated contract value. All applicants must complete the financial questions within the pre-qualification questionnaire and tender documents. Financial standing relevant to the anticipated contract value will be determined by Scottish Water based on the response to the pre-qualification questionnaire and any further financial checks deemed necessary.

III.1.3)Technical and professional ability

List and brief description of selection criteria:

Selection criteria as stated in the procurement documents. Please see PQQ_2884 or alternatively project_9081 contained on sister site public contract scotland tenders.

III.1.4)Objective rules and criteria for participation
III.1.5)Information about reserved contracts

III.1.6)Deposits and guarantees required:

Scottish Water reserves the right to require deposits, guarantees, bonds or other forms of appropriate security.

III.1.7)Main financing conditions and payment arrangements and/or reference to the relevant provisions governing them:

All prices quoted shall be in Sterling (UK) and all payments shall be made in Sterling (UK). Payment shall be made on the basis of completed services in accordance with the agreed contract rates, schedules and conditions of contract.

III.1.8)Legal form to be taken by the group of economic operators to whom the contract is to be awarded:

In the event of a group of companies submitting an accepted offer it will be necessary for each member of the group to sign an undertaking that each company in the group will be jointly and severally liable for the satisfactory performance of the contract.

III.2)Conditions related to the contract
III.2.1)Information about a particular profession

III.2.2)Contract performance conditions:

Bidders must comply with modern slavery act and operate an ethical supply chain.

III.2.3)Information about staff responsible for the performance of the contract

Obligation to indicate the names and professional qualifications of the staff assigned to performing the contract

Section IV: Procedure


IV.1.1)Type of procedure

Negotiated procedure with prior call for competition

IV.1.3)Information about a framework agreement or a dynamic purchasing system

The procurement involves the establishment of a framework agreement
Framework agreement with a single operator
IV.1.4)Information about reduction of the number of solutions or tenders during negotiation or dialogue
IV.1.6)Information about electronic auction

IV.1.8)Information about the Government Procurement Agreement (GPA)

The procurement is covered by the Government Procurement Agreement: yes
IV.2)Administrative information
IV.2.1)Previous publication concerning this procedure

IV.2.2)Time limit for receipt of tenders or requests to participate

Date: 02/10/2017
Local time: 12:00

IV.2.3)Estimated date of dispatch of invitations to tender or to participate to selected candidates

Date: 06/11/2017

IV.2.4)Languages in which tenders or requests to participate may be submitted:


IV.2.6)Minimum time frame during which the tenderer must maintain the tender

Duration in months: 3 (from the date stated for receipt of tender)
IV.2.7)Conditions for opening of tenders

Section VI: Complementary information

VI.1)Information about recurrence

This is a recurrent procurement: no
VI.2)Information about electronic workflows

VI.3)Additional information:

Please find PQQ documents to support advert at sister site public contract scotland tenders. Please search for project code: PQQ_2884 or project_9081 — Project title: Media Buying

The buyer is using PCS-Tender to conduct this PQQ exercise. The Project code is 9081. For more information see:

(SC Ref:510681).

VI.4)Procedures for review

VI.4.1)Review body

Scottish Water
The Bridge, Buchanan Gate Business Park
Cumbernauld Road, Stepps
United Kingdom
VI.4.2)Body responsible for mediation procedures
VI.4.3)Review procedure
VI.4.4)Service from which information about the review procedure may be obtained

VI.5)Date of dispatch of this notice: