Supply of Quantitave Consumer Data
AHDB Retail Consumer Purchase.
United Kingdom-Kenilworth: Data collection and collation services
2016/S 158-286744
Contract notice
Services
Directive 2004/18/EC
Section I: Contracting authority
I.1)Name, addresses and contact point(s)
AHDB
Stoneleigh Park, Warwickshire
For the attention of: Jackson Sarah
CV8 2TL Kenilworth
United Kingdom
E-mail: sarah.jackson@ahdb.org.uk
Internet address(es):
General address of the contracting authority: www.ahdb.org.uk
Further information can be obtained from: The above mentioned contact point(s)
Specifications and additional documents (including documents for competitive dialogue and a dynamic purchasing system) can be obtained from:The above mentioned contact point(s)
Tenders or requests to participate must be sent to: The above mentioned contact point(s)
I.2)Type of the contracting authority
I.3)Main activity
I.4)Contract award on behalf of other contracting authorities
Section II: Object of the contract
II.1.1)Title attributed to the contract by the contracting authority:
II.1.2)Type of contract and location of works, place of delivery or of performance
Service category No 27: Other services
Main site or location of works, place of delivery or of performance: Kenilworth, Warwickshire.
NUTS code UK
II.1.3)Information about a public contract, a framework agreement or a dynamic purchasing system (DPS)
II.1.4)Information on framework agreement
maximum number of participants to the framework agreement envisaged: 2
Duration of the framework agreement
Duration in years: 4
Estimated total value of purchases for the entire duration of the framework agreement
Estimated value excluding VAT:
Range: between 2 000 000 and 3 000 000 GBP
II.1.5)Short description of the contract or purchase(s)
1. Top line data for all food and drink sectors of the market at a total market and retailer level.
2. Detailed data for all products that compete with meat at the meal occasion, to a product type and meat or poultry cut and species level.
3. Detailed data on fresh meat, beef, veal, lamb, pork, bacon, sausages, sliced cooked and continental meats by product, grouped by similar product type at total market and individual retailer level.
4. Top line data by type and species for all other meats (rabbit, game etc.) at a total market and retailer level.
5. Detailed data on milk, butter, yogurts, margarine, cheese by total market and retailer.
6. Detailed data on fresh potato products including crisps etc. by total market and retailer.
7. Top line data on all potato products including crisps etc. by total market and retailer.
8. Additional food and drink product areas should be available.
A full range of measures will be required including but not limited to:
— Volume/value;
— Household penetration;
— Frequency of purchase;
— Average price;
— Weight of purchase;
— Promotional detail, type of promotion volume and value of products sold on or off promotion;
— Capability for a full range of demographic breakdown;
— Data by geographic region;
— Special analysis;
— ‘Country of Origin’ data.
Time periods:
— A minimum of 13 four-weekly time periods per year and composites thereof;
— Facility for further breakdown of time periods.
II.1.6)Common procurement vocabulary (CPV)
72314000, 72316000
II.1.7)Information about Government Procurement Agreement (GPA)
II.1.8)Lots
Tenders may be submitted for all lots
II.1.9)Information about variants
II.2.1)Total quantity or scope:
This is not a regular occurrence for AHDB, with about 4 panels taking place over the past 3 years.
Estimated value excluding VAT:
Range: between 200 000 and 300 000 GBP
II.3)Duration of the contract or time limit for completion
Information about lots
Lot No: 1 Lot title: Retail purchase data — (A)
1)Short description
— Proposal to best meet AHDB specification within a budget of 550 000 GBP— clearly identifying any elements of the specification not included along with associated costs.
— We shall only award to 1 supplier for 1 of the lots 1 and lots 2.
2)Common procurement vocabulary (CPV)
72314000, 72316000
3)Quantity or scope
Products areas:
1. Top line data for all food and drink sectors of the market at a total market and retailer level.
2. Detailed data for all products that compete with meat at the meal occasion, to a product type and meat or poultry cut and species level.
3. Detailed data on fresh meat, beef, veal, lamb, pork, bacon, sausages, sliced cooked and continental meats by product, grouped by similar product type at total market and individual retailer level.
4. Top line data by type and species for all other meats (rabbit, game etc.) at a total market and retailer level.
5. Detailed data on milk, butter, yogurts, margarine, cheese by total market and retailer.
6. Detailed data on fresh potato products including crisps etc. by total market and retailer.
7. Top line data on all potato products including crisps etc. by total market and retailer.
8. Additional food and drink product areas should be available.
A full range of measures will be required including but not limited to:
— Volume/value;
— Household penetration;
— Frequency of purchase;
— Average price;
— Weight of purchase;
— Promotional detail, type of promotion volume and value of products sold on or off promotion;
— Capability for a full range of demographic breakdown;
— Data by geographic region;
— Special analysis;
— ‘Country of Origin’ data.
Time periods:
— A minimum of 13 four-weekly time periods per year and composites thereof;
— Facility for further breakdown of time periods.
Estimated value excluding VAT:
Range: between 2 000 000 and 3 000 000 GBP
4)Indication about different date for duration of contract or starting/completion
5)Additional information about lots
Lot No: 2 Lot title: AHDB Retail Purchase data (B)
1)Short description
Lot 2 — AHDB are looking for a proposal to meet all elements of AHDB specification and/or agency recommendation to meet the needs of AHDB.
We shall only award to 1 supplier for lots 1 and 2.
2)Common procurement vocabulary (CPV)
72314000, 72316000
3)Quantity or scope
Products areas:
1. Top line data for all food and drink sectors of the market at a total market and retailer level.
2. Detailed data for all products that compete with meat at the meal occasion, to a product type and meat or poultry cut and species level.
3. Detailed data on fresh meat, beef, veal, lamb, pork, bacon, sausages, sliced cooked and continental meats by product, grouped by similar product type at total market and individual retailer level.
4. Top line data by type and species for all other meats (rabbit, game etc.) at a total market and retailer level.
5. Detailed data on milk, butter, yogurts, margarine, cheese by total market and retailer.
6. Detailed data on fresh potato products including crisps etc. by total market and retailer.
7. Top line data on all potato products including crisps etc. by total market and retailer.
8. Additional food and drink product areas should be available.
A full range of measures will be required including but not limited to:
— Volume/value;
— Household penetration;
— Frequency of purchase;
— Average price;
— Weight of purchase;
— Promotional detail, type of promotion volume and value of products sold on or off promotion;
— Capability for a full range of demographic breakdown;
— Data by geographic region;
— Special analysis;
— ‘Country of Origin’ data.
Time periods:
— A minimum of 13 four-weekly time periods per year and composites thereof;
— Facility for further breakdown of time periods.
Estimated value excluding VAT:
Range: between 2 000 000 and 4 000 000 GBP
4)Indication about different date for duration of contract or starting/completion
5)Additional information about lots
Lot No: 3 Lot title: Campaign evaluation — Additional analysis/services related to AHDB
1)Short description
AHDB is currently rolling out an investment test internally and reviewing its way of evaluating activity. AHDB wish to create a framework to hold agreed agencies that have the ability to evaluate the impact of AHDB activity directly to retail sales.
2)Common procurement vocabulary (CPV)
72314000, 72316000
3)Quantity or scope
Estimated value excluding VAT:
Range: between 350 000 and 450 000 GBP
5)Additional information about lots
Lot No: 4 Lot title: Additional questions to panellist based on past purchase behaviour
1)Short description
2)Common procurement vocabulary (CPV)
72314000, 72316000
3)Quantity or scope
Estimated value excluding VAT:
Range: between 200 000 and 300 000 GBP
4)Indication about different date for duration of contract or starting/completion
5)Additional information about lots
Section III: Legal, economic, financial and technical information
III.1.4)Other particular conditions
III.2.1)Personal situation of economic operators, including requirements relating to enrolment on professional or trade registers
Information and formalities necessary for evaluating if the requirements are met: Suppliers Instructions How to Express Interest in this Tender:
1. Register your company on the eSourcing portal (this is only required once) — Browse to the eSourcing Portal: https://defra.bravosolution.co.uk and click the link to register — Accept the terms and conditions and click ‘continue’ — Enter your correct business and user details — Note the username you chose and click ‘Save’ when complete — You will shortly receive an email with your unique password (please keep this secure);
2. Express an Interest in the tender — Login to the portal with the username/password — Click the ‘PQQs / ITTs Open To All Suppliers’ link. (These are Pre-Qualification Questionnaires or Invitations to Tender open to any registered supplier) — Click on the relevant PQQ/ ITT to access the content. — Click the ‘Express Interest’ button at the top of the page. — This will move the PQQ /ITT into your ‘My PQQs/ My ITTs’ page. (This is a secure area reserved for your projects only) -You can now access any attachments by clicking ‘Buyer Attachments’ in the ‘PQQ/ ITT Details’ box.
3. Responding to the tender — Click ‘My Response’ under ‘PQQ/ ITT Details’, you can choose to ‘Create Response’ or to ‘Decline to Respond’ (please give a reason if declining) — You can now use the ‘Messages’ function to communicate with the buyer and seek any clarification — Note the deadline for completion, then follow the onscreen instructions to complete the PQQ/ ITT — There may be a mixture of online and offline actions for you to perform (there is detailed online help available) You must then submit your reply using the ‘Submit Response’ button at the top of the page. If you require any further assistance please consult the online help, or contact the eTendering help desk.
III.3.1)Information about a particular profession
Section IV: Procedure
IV.1.1)Type of procedure
IV.1.2)Limitations on the number of operators who will be invited to tender or to participate
Objective criteria for choosing the limited number of candidates: Lot 1 and lot 2 (Retail purchase data) — we shall only award to 1 supplier for 1 of these lots.
Lot 3 (Campaign evaluation) — we intend to award to more than 1 supplier;
Lot 4 (Panel Data) — we intend to award to more than 1 supplier.
IV.1.3)Reduction of the number of operators during the negotiation or dialogue
IV.2.1)Award criteria
IV.2.2)Information about electronic auction
IV.3.1)File reference number attributed by the contracting authority:
IV.3.3)Conditions for obtaining specifications and additional documents or descriptive document
Payable documents: no
IV.3.4)Time limit for receipt of tenders or requests to participate
IV.3.6)Language(s) in which tenders or requests to participate may be drawn up
IV.3.7)Minimum time frame during which the tenderer must maintain the tender
IV.3.8)Conditions for opening of tenders
Place: AHDB
Stoneleigh Park
For the attention of: Sarah Jackson
CV8 2TL Kenilworth
United KingdomPersons authorised to be present at the opening of tenders: yes
Additional information about authorised persons and opening procedure: Procurement Officers.
Section VI: Complementary information
VI.1)Information about recurrence
Estimated timing for further notices to be published: May 2019.
VI.2)Information about European Union funds
VI.3)Additional information
VI.4.2)Lodging of appeals
VI.5)Date of dispatch of this notice:
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