Supply of Quantitave Consumer Data

AHDB
Stoneleigh Park, Warwickshire
For the attention of: Jackson Sarah
CV8 2TL Kenilworth
United Kingdom
E-mail: sarah.jackson@ahdb.org.uk

Internet address(es):

General address of the contracting authority: www.ahdb.org.uk

Further information can be obtained from: The above mentioned contact point(s)

Specifications and additional documents (including documents for competitive dialogue and a dynamic purchasing system) can be obtained from:The above mentioned contact point(s)

Tenders or requests to participate must be sent to: The above mentioned contact point(s)

Body governed by public law

Other: agriculture and horticulture

The contracting authority is purchasing on behalf of other contracting authorities: no

AHDB Retail Consumer Purchase (Supply of Quantitave Consumer Data).

Services
Service category No 27: Other services
Main site or location of works, place of delivery or of performance: Kenilworth, Warwickshire.

NUTS code UK

The notice involves the establishment of a framework agreement

Framework agreement with several operators
maximum number of participants to the framework agreement envisaged: 2

Duration of the framework agreement

Duration in years: 4

Estimated total value of purchases for the entire duration of the framework agreement

Estimated value excluding VAT:
Range: between 2 000 000 and 3 000 000 GBP

The scope of the procurement is to cover ‘Retail Consumer Purchase’ covering (but not restricted to) the following areas:
1. Top line data for all food and drink sectors of the market at a total market and retailer level.
2. Detailed data for all products that compete with meat at the meal occasion, to a product type and meat or poultry cut and species level.
3. Detailed data on fresh meat, beef, veal, lamb, pork, bacon, sausages, sliced cooked and continental meats by product, grouped by similar product type at total market and individual retailer level.
4. Top line data by type and species for all other meats (rabbit, game etc.) at a total market and retailer level.
5. Detailed data on milk, butter, yogurts, margarine, cheese by total market and retailer.
6. Detailed data on fresh potato products including crisps etc. by total market and retailer.
7. Top line data on all potato products including crisps etc. by total market and retailer.
8. Additional food and drink product areas should be available.
A full range of measures will be required including but not limited to:
— Volume/value;
— Household penetration;
— Frequency of purchase;
— Average price;
— Weight of purchase;
— Promotional detail, type of promotion volume and value of products sold on or off promotion;
— Capability for a full range of demographic breakdown;
— Data by geographic region;
— Special analysis;
— ‘Country of Origin’ data.
Time periods:
— A minimum of 13 four-weekly time periods per year and composites thereof;
— Facility for further breakdown of time periods.

72314000, 72316000

The contract is covered by the Government Procurement Agreement (GPA): yes

This contract is divided into lots: yes
Tenders may be submitted for all lots

Variants will be accepted: yes

From time to time AHDB has commissioned work to obtain views from consumers based on known retail behaviour through purchase panels rather than claimed behaviour. This work is often undertaken to understand a change in behaviour by understanding consumer mind-sets, to pin point influencing factors. AHDB wish to obtain a costing structure and outline from agencies on how they would have the ability to ask questions based on known retail behaviour. Exact requirements for 2017/18 are not know at this stage, but like the campaign evaluation elements, AHDB wish to gain an understanding of how agencies would approach this, providing examples and a costing structure in the tender document.
This is not a regular occurrence for AHDB, with about 4 panels taking place over the past 3 years.
Estimated value excluding VAT:
Range: between 200 000 and 300 000 GBP

Starting 8.11.2016. Completion 6.11.2020

AHDB have split the core retail data procurement into lot 1 and lot 2, the specification for both are the same. The main variant between lot 1 (A) is:
— Proposal to best meet AHDB specification within a budget of 550 000 GBP— clearly identifying any elements of the specification not included along with associated costs.
— We shall only award to 1 supplier for 1 of the lots 1 and lots 2.

72314000, 72316000

The scope of procurement is to cover ‘Retail Consumer Purchase’ covering (but not restricted to) the following areas:
Products areas:
1. Top line data for all food and drink sectors of the market at a total market and retailer level.
2. Detailed data for all products that compete with meat at the meal occasion, to a product type and meat or poultry cut and species level.
3. Detailed data on fresh meat, beef, veal, lamb, pork, bacon, sausages, sliced cooked and continental meats by product, grouped by similar product type at total market and individual retailer level.
4. Top line data by type and species for all other meats (rabbit, game etc.) at a total market and retailer level.
5. Detailed data on milk, butter, yogurts, margarine, cheese by total market and retailer.
6. Detailed data on fresh potato products including crisps etc. by total market and retailer.
7. Top line data on all potato products including crisps etc. by total market and retailer.
8. Additional food and drink product areas should be available.
A full range of measures will be required including but not limited to:
— Volume/value;
— Household penetration;
— Frequency of purchase;
— Average price;
— Weight of purchase;
— Promotional detail, type of promotion volume and value of products sold on or off promotion;
— Capability for a full range of demographic breakdown;
— Data by geographic region;
— Special analysis;
— ‘Country of Origin’ data.
Time periods:
— A minimum of 13 four-weekly time periods per year and composites thereof;
— Facility for further breakdown of time periods.
Estimated value excluding VAT:
Range: between 2 000 000 and 3 000 000 GBP

Starting 8.11.2016. Completion 6.11.2020

The contracting authority intends to use an eTendering system in this procurement exercise and reserves the right to use a reverse auction.

AHDB have split the core retail data procurement into lot 1 and lot 2, the specification for both are the same. The main variant between lot 1 and lot 2 are the following:
Lot 2 — AHDB are looking for a proposal to meet all elements of AHDB specification and/or agency recommendation to meet the needs of AHDB.
We shall only award to 1 supplier for lots 1 and 2.

72314000, 72316000

The scope of procurement is to cover ‘Retail Consumer Purchase’ covering (but not restricted to) the following areas:
Products areas:
1. Top line data for all food and drink sectors of the market at a total market and retailer level.
2. Detailed data for all products that compete with meat at the meal occasion, to a product type and meat or poultry cut and species level.
3. Detailed data on fresh meat, beef, veal, lamb, pork, bacon, sausages, sliced cooked and continental meats by product, grouped by similar product type at total market and individual retailer level.
4. Top line data by type and species for all other meats (rabbit, game etc.) at a total market and retailer level.
5. Detailed data on milk, butter, yogurts, margarine, cheese by total market and retailer.
6. Detailed data on fresh potato products including crisps etc. by total market and retailer.
7. Top line data on all potato products including crisps etc. by total market and retailer.
8. Additional food and drink product areas should be available.
A full range of measures will be required including but not limited to:
— Volume/value;
— Household penetration;
— Frequency of purchase;
— Average price;
— Weight of purchase;
— Promotional detail, type of promotion volume and value of products sold on or off promotion;
— Capability for a full range of demographic breakdown;
— Data by geographic region;
— Special analysis;
— ‘Country of Origin’ data.
Time periods:
— A minimum of 13 four-weekly time periods per year and composites thereof;
— Facility for further breakdown of time periods.
Estimated value excluding VAT:
Range: between 2 000 000 and 4 000 000 GBP

Starting 8.11.2016. Completion 6.11.2020

The contracting authority intends to use an eTendering system in this procurement exercise and reserves the right to use a reverse auction.

Note: we intend to award to more than 1 supplier.
AHDB is currently rolling out an investment test internally and reviewing its way of evaluating activity. AHDB wish to create a framework to hold agreed agencies that have the ability to evaluate the impact of AHDB activity directly to retail sales.

72314000, 72316000

For selected campaigns, AHDB need to look at the impact these campaigns have had on retail sales, in particular obtaining campaign driven sales and ROI attributable to the marketing campaign, along with the ability to review campaign performance across channel. As part of the tender to add agencies to a framework, AHDB wish to obtain examples and a costing structure for this type of work. Exact activity for 2017/18 has not yet been finalised, but examples from 2015 are shown within the specification to be used to showcase what services agencies can provide in this area.
Estimated value excluding VAT:
Range: between 350 000 and 450 000 GBP

The contracting authority intends to use an eTendering system in this procurement exercise and reserves the right to use a reverse auction.

From time to time AHDB has commissioned work to obtain views from consumers based on known retail behaviour through purchase panels rather than claimed behaviour. This work is often undertaken to understand a change in behaviour by understanding consumer mind-sets, to pin point influencing factors.

72314000, 72316000

AHDB wish to obtain a costing structure and outline from agencies on how they would have the ability to ask questions based on known retail behaviour. The exact requirements for 2017/18 are not known at this stage, but like the campaign evaluations elements (lot 3), AHDB wish to gain an understanding of how agencies would approach this, providing examples and a costing structure in the tender submission. This is not a regular occurrence for AHDB with about 4 panels taking place over the past 3 years.
Estimated value excluding VAT:
Range: between 200 000 and 300 000 GBP

Starting 8.11.2016. Completion 6.11.2020

The contracting authority intends to use an eTendering system in this procurement exercise and reserves the right to use a reverse auction.

The performance of the contract is subject to particular conditions: no

Information and formalities necessary for evaluating if the requirements are met: Suppliers Instructions How to Express Interest in this Tender:

1. Register your company on the eSourcing portal (this is only required once) — Browse to the eSourcing Portal: https://defra.bravosolution.co.uk and click the link to register — Accept the terms and conditions and click ‘continue’ — Enter your correct business and user details — Note the username you chose and click ‘Save’ when complete — You will shortly receive an email with your unique password (please keep this secure);

2. Express an Interest in the tender — Login to the portal with the username/password — Click the ‘PQQs / ITTs Open To All Suppliers’ link. (These are Pre-Qualification Questionnaires or Invitations to Tender open to any registered supplier) — Click on the relevant PQQ/ ITT to access the content. — Click the ‘Express Interest’ button at the top of the page. — This will move the PQQ /ITT into your ‘My PQQs/ My ITTs’ page. (This is a secure area reserved for your projects only) -You can now access any attachments by clicking ‘Buyer Attachments’ in the ‘PQQ/ ITT Details’ box.
3. Responding to the tender — Click ‘My Response’ under ‘PQQ/ ITT Details’, you can choose to ‘Create Response’ or to ‘Decline to Respond’ (please give a reason if declining) — You can now use the ‘Messages’ function to communicate with the buyer and seek any clarification — Note the deadline for completion, then follow the onscreen instructions to complete the PQQ/ ITT — There may be a mixture of online and offline actions for you to perform (there is detailed online help available) You must then submit your reply using the ‘Submit Response’ button at the top of the page. If you require any further assistance please consult the online help, or contact the eTendering help desk.

Execution of the service is reserved to a particular profession: no

Open

Envisaged number of operators: 2
Objective criteria for choosing the limited number of candidates: Lot 1 and lot 2 (Retail purchase data) — we shall only award to 1 supplier for 1 of these lots.
Lot 3 (Campaign evaluation) — we intend to award to more than 1 supplier;
Lot 4 (Panel Data) — we intend to award to more than 1 supplier.

Recourse to staged procedure to gradually reduce the number of solutions to be discussed or tenders to be negotiated no

The most economically advantageous tender in terms of the criteria stated in the specifications, in the invitation to tender or to negotiate or in the descriptive document

An electronic auction will be used: no

2016-070

Time limit for receipt of requests for documents or for accessing documents: 23.9.2016 – 12:00
Payable documents: no

23.9.2016 – 12:00

English. French.

in days: 90 (from the date stated for receipt of tender)

Date: 23.9.2016 – 12:00
Place: AHDB
Stoneleigh Park
For the attention of: Sarah Jackson
CV8 2TL Kenilworth
United KingdomPersons authorised to be present at the opening of tenders: yes
Additional information about authorised persons and opening procedure: Procurement Officers.

This is a recurrent procurement: yes
Estimated timing for further notices to be published: May 2019.

The contract is related to a project and/or programme financed by European Union funds: no

The contracting authority intends to use an eTendering system in this procurement exercise and reserves the right to use a reverse auction.

Precise information on deadline(s) for lodging appeals: AHDB will incorporate a standstill period at the point of information on the award contract being communicated to tenderers. The notification will provide full information on the award decision. The standstill period, which will be for a minimum of 10 calendar days, provides time for unsuccessful tenderers to challenge the award decision before the contract is entered into. The public contracts regulations 2015 (SI2015) provide the aggrieved parties who have been harmed or at risk of harm by a breach of the rules takes no action in the high court (England, Wales and Northern Ireland).

15.8.2016