M&S style boss Belinda Earl unveils first step towards turnaround

Belinda Earl hopes changes will turn around M&S clothes’ frumpy image and bring younger shoppers back to high street giantA year ago Belinda Earl only ever went to Marks & Spencer to buy food or undies. Having worked for arch-enemy Debenhams for 18 years – before making millions from its sale – Earl says there […]
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M&S ditches celebs as profits fall

Marks & Spencer has dropped celebrities in its Christmas adverts for the first time in 12 yearsMarks & Spencer has dropped celebrities in its Christmas adverts for the first time in 12 years to focus on product-driven marketing, ending a run of festive campaigns that have featured names including, Twiggy, Antonio Banderas, David Beckham, Helen […]
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M&S ditches celebs as profits fall

Marks & Spencer has dropped celebrities in its Christmas adverts for the first time in 12 yearsMarks & Spencer has dropped celebrities in its Christmas adverts for the first time in 12 years to focus on product-driven marketing, ending a run of festive campaigns that have featured names including, Twiggy, Antonio Banderas, David Beckham, Helen […]
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M&S brings in House of Fraser’s fashion boss

Stephanie Chen part of new team put together to boost flagging sales in retail clothing and homeware productsMarks & Spencer had its own reshuffle yesterday – dropping its usual celebrity models from its autumn advertising campaign and bringing in the fashion boss from House of Fraser to run its childrenswear and homeware departments.The new ad […]
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Belinda Earl: from Saturday girl to M&S style director

The ‘queen of retail’ brought in to revive store’s fashion ranges can expect plenty of advice – especially from customersYou can’t say she doesn’t have the necessary experience. Belinda Earl, the woman summoned by Marks & Spencer chief executive Marc Bolland to inject a bit of much-needed style into the retailer’s jaded fashion ranges, started […]
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M&S shakeup: Kate Bostock out, Belinda Earl in

As the former head of general merchandise moves on, the retailer’s first style director gets ready to step into new shoesIt has been quite a downfall for the former head of general merchandise, Kate Bostock, as she leaves Marks & Spencer after eight years’ service.Just three years earlier she had been tipped as a possible […]
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