M&S style boss Belinda Earl unveils first step towards turnaround

Belinda Earl hopes changes will turn around M&S clothes’ frumpy image and bring younger shoppers back to high street giant A year ago Belinda Earl only ever went to Marks & Spencer to buy food or undies. Having worked for arch-enemy Debenhams for 18 years – before making millions from its sale – Earl says […]


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M&S ditches celebs as profits fall

Marks & Spencer has dropped celebrities in its Christmas adverts for the first time in 12 years Marks & Spencer has dropped celebrities in its Christmas adverts for the first time in 12 years to focus on product-driven marketing, ending a run of festive campaigns that have featured names including, Twiggy, Antonio Banderas, David Beckham, […]


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M&S ditches celebs as profits fall

Marks & Spencer has dropped celebrities in its Christmas adverts for the first time in 12 years Marks & Spencer has dropped celebrities in its Christmas adverts for the first time in 12 years to focus on product-driven marketing, ending a run of festive campaigns that have featured names including, Twiggy, Antonio Banderas, David Beckham, […]


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M&S brings in House of Fraser’s fashion boss

Stephanie Chen part of new team put together to boost flagging sales in retail clothing and homeware products Marks & Spencer had its own reshuffle yesterday – dropping its usual celebrity models from its autumn advertising campaign and bringing in the fashion boss from House of Fraser to run its childrenswear and homeware departments. The […]


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Belinda Earl: from Saturday girl to M&S style director

The ‘queen of retail’ brought in to revive store’s fashion ranges can expect plenty of advice – especially from customers You can’t say she doesn’t have the necessary experience. Belinda Earl, the woman summoned by Marks & Spencer chief executive Marc Bolland to inject a bit of much-needed style into the retailer’s jaded fashion ranges, […]


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M&S shakeup: Kate Bostock out, Belinda Earl in

As the former head of general merchandise moves on, the retailer’s first style director gets ready to step into new shoes It has been quite a downfall for the former head of general merchandise, Kate Bostock, as she leaves Marks & Spencer after eight years’ service. Just three years earlier she had been tipped as […]


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