Tender for Chinese Online Travel Agent
Visit Britain is seeking an OTA partner in China to work with during 2018 through 2020 to encourage Chinese consumers to travel to Britain.
United Kingdom-London: Administrative services related to tourism affairs
2018/S 012-023920
Social and other specific services – public contracts
Contract notice
Services
Directive 2014/24/EU
Section I: Contracting authority
I.1)Name and addresses
Upper Ground Floor, 1 Victoria Street, Westminster
London
SW1H 0ET
United Kingdom
Contact person: Procurement
Telephone: +44 2075781266
E-mail: procurement@visitbritain.org
NUTS code: UKI
I.3)Communication
I.4)Type of the contracting authority
I.5)Main activity
Section II: Object
II.1.1)Title:
BTA897 Chinese Online Travel Agent (OTA)
II.1.2)Main CPV code
II.1.3)Type of contract
II.1.4)Short description:
Visit Britain is seeking an OTA partner in China to work with during 2018 through 2020 to encourage Chinese consumers to travel to Britain.
The activity will have a 360 degree marketing approach, encompassing everything from specific tactical campaigns, which have impact at every stage of the consumer journey, from inspiration through to consideration, planning, booking and advocacy. The OTA should also have the capability to create and products new British tourism products, based on Visit Britain priorities. This activity must align with Visit Britain’s global brand campaign and this will be visible at every consumer touchpoint.
The minimum investment required is 500 000 GBP, up to a maximum of 3 000 000 GBP with a plan for further investment should the activity be successful.
II.1.5)Estimated total value
II.1.6)Information about lots
II.2.2)Additional CPV code(s)
II.2.3)Place of performance
LONDON.
II.2.4)Description of the procurement:
VisitBritain is seeking an OTA partner in China to work with during 2018 through 2020 to encourage Chinese consumers to travel to Britain.
The activity will have a 360 degree marketing approach, encompassing everything from specific tactical campaigns, which have impact at every stage of the consumer journey, from inspiration through to consideration, planning, booking and advocacy. The OTA should also have the capability to create and products new British tourism products, based on VisitBritain priorities. This activity must align with VisitBritain’s global brand campaign and this will be visible at every consumer touchpoint.
The minimum investment required is 500 000 GBP, up to a maximum of 3 000 000 GBP with a plan for further investment should the activity be successful.
II.2.6)Estimated value
II.2.7)Duration of the contract or the framework agreement
II.2.13)Information about European Union funds
Section III: Legal, economic, financial and technical information
III.1.4)Objective rules and criteria for participation
It is essential that as part of their offer, any bidder must be registered for inclusion in the dynamic partners register.
The selection criteria and registering instructions used for a supplier’s inclusion on the Dynamic Partners Register can be found at https://www.visitbritain.org/visitbritain-opportunities
For the avoidance of doubt, the registration process is; Go to the VB website. Select “Opportunities”. Select “Work with Us”. Select “Register Now”. Agree with the statements and complete the registration application. The application will then be assessed against the selection criteria, and successful applicants will be added to the register.
Section IV: Procedure
IV.1.1)Form of procedure
IV.2.1)Previous publication concerning this procedure
IV.2.2)Time limit for receipt of tenders or requests to participate / Time limit for receipt of expressions of interest
IV.2.4)Languages in which tenders or requests to participate may be submitted:
Section VI: Complementary information
VI.3)Additional information:
For more information about this opportunity, please visit the Delta eSourcing portal at:
To respond to this opportunity, please click here:
https://www.delta-esourcing.com/respond/3BH7Y3E56D
GO Reference: GO-2018116-PRO-11735047.
VI.4.1)Review body
Upper Ground Floor, 1 Victoria Street, Westminster
London
SW1H 0ET
United Kingdom
Telephone: +44 2075781266
E-mail: procurement@visitbritain.org
VI.4.2)Body responsible for mediation procedures
Upper Ground Floor, 1 Victoria Street, Westminster
London
SW1H 0ET
United Kingdom
Telephone: +44 2075781266
VI.4.4)Service from which information about the review procedure may be obtained
Upper Ground Floor, 1 Victoria Street, Westminster
London
SW1H 0ET
United Kingdom
Telephone: +44 2075781266
E-mail: procurement@visitbritain.orgInternet address:http://www.visitbritain.org
VI.5)Date of dispatch of this notice:
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