Tender for Chinese Online Travel Agent

Visit Britain is seeking an OTA partner in China to work with during 2018 through 2020 to encourage Chinese consumers to travel to Britain.

United Kingdom-London: Administrative services related to tourism affairs

2018/S 012-023920

Social and other specific services – public contracts

Contract notice

Services

Directive 2014/24/EU

Section I: Contracting authority

I.1)Name and addresses

British Tourist Authority
Upper Ground Floor, 1 Victoria Street, Westminster
London
SW1H 0ET
United Kingdom
Contact person: Procurement
Telephone: +44 2075781266
E-mail: procurement@visitbritain.org
NUTS code: UKI

Internet address(es):Main address: https://www.visitbritain.com

I.2)Joint procurement

I.3)Communication

The procurement documents are available for unrestricted and full direct access, free of charge, at: http://www.delta-esourcing.com/tenders/UK-UK-London:-Administrative-services-related-to-tourism-affairs./3BH7Y3E56D

Additional information can be obtained from the abovementioned address

Tenders or requests to participate must be submitted to the abovementioned address

I.4)Type of the contracting authority

Body governed by public law

I.5)Main activity

Recreation, culture and religion

Section II: Object

II.1)Scope of the procurement

II.1.1)Title:

BTA897 Chinese Online Travel Agent (OTA)

Reference number: BTA897

II.1.2)Main CPV code

75125000

II.1.3)Type of contract

Services

II.1.4)Short description:

Visit Britain is seeking an OTA partner in China to work with during 2018 through 2020 to encourage Chinese consumers to travel to Britain.

The activity will have a 360 degree marketing approach, encompassing everything from specific tactical campaigns, which have impact at every stage of the consumer journey, from inspiration through to consideration, planning, booking and advocacy. The OTA should also have the capability to create and products new British tourism products, based on Visit Britain priorities. This activity must align with Visit Britain’s global brand campaign and this will be visible at every consumer touchpoint.

The minimum investment required is 500 000 GBP, up to a maximum of 3 000 000 GBP with a plan for further investment should the activity be successful.

II.1.5)Estimated total value

Value excluding VAT: 3 000 000.00 GBP

II.1.6)Information about lots

This contract is divided into lots: no

II.2)Description

II.2.1)Title:

II.2.2)Additional CPV code(s)

75125000

II.2.3)Place of performance

NUTS code: UKI

Main site or place of performance:

LONDON.

II.2.4)Description of the procurement:

VisitBritain is seeking an OTA partner in China to work with during 2018 through 2020 to encourage Chinese consumers to travel to Britain.

The activity will have a 360 degree marketing approach, encompassing everything from specific tactical campaigns, which have impact at every stage of the consumer journey, from inspiration through to consideration, planning, booking and advocacy. The OTA should also have the capability to create and products new British tourism products, based on VisitBritain priorities. This activity must align with VisitBritain’s global brand campaign and this will be visible at every consumer touchpoint.

The minimum investment required is 500 000 GBP, up to a maximum of 3 000 000 GBP with a plan for further investment should the activity be successful.

II.2.6)Estimated value

Value excluding VAT: 3 000 000.00 GBP

II.2.7)Duration of the contract or the framework agreement

Duration in months: 12

II.2.13)Information about European Union funds

The procurement is related to a project and/or programme financed by European Union funds: no

II.2.14)Additional information

Section III: Legal, economic, financial and technical information

III.1)Conditions for participation

III.1.4)Objective rules and criteria for participation

List and brief description of rules and criteria:

It is essential that as part of their offer, any bidder must be registered for inclusion in the dynamic partners register.

The selection criteria and registering instructions used for a supplier’s inclusion on the Dynamic Partners Register can be found at https://www.visitbritain.org/visitbritain-opportunities

For the avoidance of doubt, the registration process is; Go to the VB website. Select “Opportunities”. Select “Work with Us”. Select “Register Now”. Agree with the statements and complete the registration application. The application will then be assessed against the selection criteria, and successful applicants will be added to the register.

III.1.5)Information about reserved contracts

III.2)Conditions related to the contract

III.2.1)Information about a particular profession

III.2.2)Contract performance conditions:

III.2.3)Information about staff responsible for the performance of the contract

Section IV: Procedure

IV.1)Description

IV.1.1)Form of procedure

Restricted procedure

IV.1.3)Information about framework agreement

IV.1.10)Identification of the national rules applicable to the procedure:

IV.1.11)Main features of the award procedure:

IV.2)Administrative information

IV.2.1)Previous publication concerning this procedure

Notice number in the OJ S: 2017/S 112-225550

IV.2.2)Time limit for receipt of tenders or requests to participate / Time limit for receipt of expressions of interest

Date: 21/01/2018

Local time: 17:00

IV.2.4)Languages in which tenders or requests to participate may be submitted:

English

Section VI: Complementary information

VI.2)Information about electronic workflows

VI.3)Additional information:

For more information about this opportunity, please visit the Delta eSourcing portal at:

https://www.delta-esourcing.com/tenders/UK-UK-London:-Administrative-services-related-to-tourism-affairs./3BH7Y3E56D

To respond to this opportunity, please click here:

https://www.delta-esourcing.com/respond/3BH7Y3E56D

GO Reference: GO-2018116-PRO-11735047.

VI.4)Procedures for review

VI.4.1)Review body

British Tourist Authority
Upper Ground Floor, 1 Victoria Street, Westminster
London
SW1H 0ET
United Kingdom
Telephone: +44 2075781266
E-mail: procurement@visitbritain.org

VI.4.2)Body responsible for mediation procedures

The British Tourist Authority
Upper Ground Floor, 1 Victoria Street, Westminster
London
SW1H 0ET
United Kingdom
Telephone: +44 2075781266

VI.4.3)Review procedure

VI.4.4)Service from which information about the review procedure may be obtained

The British Tourist Authority
Upper Ground Floor, 1 Victoria Street, Westminster
London
SW1H 0ET
United Kingdom
Telephone: +44 2075781266
E-mail: procurement@visitbritain.orgInternet address:http://www.visitbritain.org

VI.5)Date of dispatch of this notice:

16/01/2018

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