Tender for Integrated Marketing Agency Services

United Kingdom-Reading: Advertising and marketing services

2015/S 187-339191

Contract notice

Services

Directive 2004/18/EC

Section I: Contracting authority

I.1)Name, addresses and contact point(s)

University of Reading
Miller Building, Whiteknights
Contact point(s): Procurement Department
For the attention of: Claire Milham
RG6 6AB Reading
UNITED KINGDOM
Telephone: +44 1183788305
E-mail: procurement@reading.ac.uk
Fax: +44 1183786709

Internet address(es):

General address of the contracting authority: www.reading.ac.uk/procurement

Address of the buyer profile: www.reading.ac.uk/procurement

Further information can be obtained from: The above mentioned contact point(s)

Specifications and additional documents (including documents for competitive dialogue and a dynamic purchasing system) can be obtained from: The above mentioned contact point(s)

Tenders or requests to participate must be sent to: The above mentioned contact point(s)

I.2)Type of the contracting authority

Body governed by public law

I.3)Main activity

Education

I.4)Contract award on behalf of other contracting authorities

The contracting authority is purchasing on behalf of other contracting authorities: no

Section II: Object of the contract

II.1)Description

II.1.1)Title attributed to the contract by the contracting authority:

Integrated Marketing Agency Services.

II.1.2)Type of contract and location of works, place of delivery or of performance

Services
Service category No 13: Advertising services
NUTS code UKJ11,UKJ14

II.1.3)Information about a public contract, a framework agreement or a dynamic purchasing system (DPS)

The notice involves a public contract

II.1.4)Information on framework agreement

II.1.5)Short description of the contract or purchase(s)

The University and Henley Business School wishes to appoint an integrated agency / agencies to work with them as their single partner to deliver creative development, marketing, advertising — above and below the line, inc social media. Lot 1 covers the University of Reading requirements. Lot 2 covers Henley Business School requirements. Please refer to specification.

II.1.6)Common procurement vocabulary (CPV)

79340000, 79342000, 79341000, 79810000, 79300000

II.1.7)Information about Government Procurement Agreement (GPA)

The contract is covered by the Government Procurement Agreement (GPA): yes

II.1.8)Lots

This contract is divided into lots: yes
Tenders may be submitted for one or more lots

II.1.9)Information about variants

Variants will be accepted: no

II.2)Quantity or scope of the contract

II.2.1)Total quantity or scope:

Estimated value excluding VAT:
Range: between 4 000 000 and 6 000 000 GBP

II.2.2)Information about options

II.2.3)Information about renewals

II.3)Duration of the contract or time limit for completion

Duration in months: 48 (from the award of the contract)

Information about lots

Lot No: 1 Lot title: Integrated Marketing Agency Services for the University of Reading

1)Short description

Provision of an Integrated Marketing Agency Services for the University of Reading. (Elements of the services can be sub-contracted, these are pre-defined in the Specification).

2)Common procurement vocabulary (CPV)

79340000, 79342100, 79342000, 79341100, 79341400, 79341200, 79341000

3)Quantity or scope

4)Indication about different date for duration of contract or starting/completion

Duration in months: 48 (from the award of the contract)

5)Additional information about lots

Lot No: 2 Lot title: Integrated Marketing Partner Services for Henley Business School

1)Short description

Provision of an Integrated Marketing Partner Services for Henley Business School (Elements of the services can be sub-contracted, these are pre-defined in the specification).

2)Common procurement vocabulary (CPV)

79340000, 79342100, 79342000, 79341100, 79341000, 79341200, 79341400

3)Quantity or scope

4)Indication about different date for duration of contract or starting/completion

Duration in months: 48 (from the award of the contract)

5)Additional information about lots

Section III: Legal, economic, financial and technical information

III.1)Conditions relating to the contract

III.1.1)Deposits and guarantees required:

Non applicable.

III.1.2)Main financing conditions and payment arrangements and/or reference to the relevant provisions governing them:

Further information is available in the ITT documents.

III.1.3)Legal form to be taken by the group of economic operators to whom the contract is to be awarded:

Further information is available in the PQQ documents.

III.1.4)Other particular conditions

The performance of the contract is subject to particular conditions: no

III.2)Conditions for participation

III.2.1)Personal situation of economic operators, including requirements relating to enrolment on professional or trade registers

Information and formalities necessary for evaluating if the requirements are met: Further information available in both the PQQ and ITT documents.

III.2.2)Economic and financial ability

Information and formalities necessary for evaluating if the requirements are met: Further information available in both the PQQ and ITT documents.
Minimum level(s) of standards possibly required: Non Applicable.

III.2.3)Technical capacity

Information and formalities necessary for evaluating if the requirements are met:
Further information available in the ITT documents.

III.2.4)Information about reserved contracts

III.3)Conditions specific to services contracts

III.3.1)Information about a particular profession

Execution of the service is reserved to a particular profession: no

III.3.2)Staff responsible for the execution of the service

Legal persons should indicate the names and professional qualifications of the staff responsible for the execution of the service: no

Section IV: Procedure

IV.1)Type of procedure

IV.1.1)Type of procedure

Restricted

IV.1.2)Limitations on the number of operators who will be invited to tender or to participate

Envisaged minimum number 5

IV.1.3)Reduction of the number of operators during the negotiation or dialogue

IV.2)Award criteria

IV.2.1)Award criteria

The most economically advantageous tender in terms of the criteria stated in the specifications, in the invitation to tender or to negotiate or in the descriptive document

IV.2.2)Information about electronic auction

An electronic auction will be used: no

IV.3)Administrative information

IV.3.1)File reference number attributed by the contracting authority:

UOR-MCE-15-354

IV.3.2)Previous publication(s) concerning the same contract

IV.3.3)Conditions for obtaining specifications and additional documents or descriptive document

Time limit for receipt of requests for documents or for accessing documents: 27.10.2015 – 12:00
Payable documents: no

IV.3.4)Time limit for receipt of tenders or requests to participate

27.10.2015 – 12:00

IV.3.5)Date of dispatch of invitations to tender or to participate to selected candidates

IV.3.6)Language(s) in which tenders or requests to participate may be drawn up

English.

IV.3.7)Minimum time frame during which the tenderer must maintain the tender

IV.3.8)Conditions for opening of tenders

Date: 30.11.2015 – 12:00

Section VI: Complementary information

VI.1)Information about recurrence

This is a recurrent procurement: no

VI.2)Information about European Union funds

The contract is related to a project and/or programme financed by European Union funds: no

VI.3)Additional information

VI.4)Procedures for appeal

VI.4.1)Body responsible for appeal procedures

University of Reading
Miller Building
RG6 6AB Reading
UNITED KINGDOM
E-mail: procurement@reading.ac.uk
Internet address: www.reading.ac.uk

VI.4.2)Lodging of appeals

VI.4.3)Service from which information about the lodging of appeals may be obtained

VI.5)Date of dispatch of this notice:

23.9.2015