Tender for Integrated Marketing Agency Services
The University and Henley Business School wishes to appoint an integrated agency / agencies to work with them as their single partner to deliver creative development, marketing, advertising — above and below the line, inc social media.
United Kingdom-Reading: Advertising and marketing services
2015/S 187-339191
Contract notice
Services
Directive 2004/18/EC
Section I: Contracting authority
I.1)Name, addresses and contact point(s)
University of Reading
Miller Building, Whiteknights
Contact point(s): Procurement Department
For the attention of: Claire Milham
RG6 6AB Reading
UNITED KINGDOM
Telephone: +44 1183788305
E-mail: procurement@reading.ac.uk
Fax: +44 1183786709
Internet address(es):
General address of the contracting authority: www.reading.ac.uk/procurement
Address of the buyer profile: www.reading.ac.uk/procurement
Further information can be obtained from: The above mentioned contact point(s)
Specifications and additional documents (including documents for competitive dialogue and a dynamic purchasing system) can be obtained from: The above mentioned contact point(s)
Tenders or requests to participate must be sent to: The above mentioned contact point(s)
I.2)Type of the contracting authority
I.3)Main activity
I.4)Contract award on behalf of other contracting authorities
Section II: Object of the contract
II.1.1)Title attributed to the contract by the contracting authority:
II.1.2)Type of contract and location of works, place of delivery or of performance
Service category No 13: Advertising services
NUTS code UKJ11,UKJ14
II.1.3)Information about a public contract, a framework agreement or a dynamic purchasing system (DPS)
II.1.5)Short description of the contract or purchase(s)
II.1.6)Common procurement vocabulary (CPV)
79340000, 79342000, 79341000, 79810000, 79300000
II.1.7)Information about Government Procurement Agreement (GPA)
II.1.8)Lots
Tenders may be submitted for one or more lots
II.1.9)Information about variants
II.2.1)Total quantity or scope:
Range: between 4 000 000 and 6 000 000 GBP
II.3)Duration of the contract or time limit for completion
Information about lots
Lot No: 1 Lot title: Integrated Marketing Agency Services for the University of Reading
1)Short description
2)Common procurement vocabulary (CPV)
79340000, 79342100, 79342000, 79341100, 79341400, 79341200, 79341000
4)Indication about different date for duration of contract or starting/completion
Lot No: 2 Lot title: Integrated Marketing Partner Services for Henley Business School
1)Short description
2)Common procurement vocabulary (CPV)
79340000, 79342100, 79342000, 79341100, 79341000, 79341200, 79341400
4)Indication about different date for duration of contract or starting/completion
Section III: Legal, economic, financial and technical information
III.1.1)Deposits and guarantees required:
III.1.2)Main financing conditions and payment arrangements and/or reference to the relevant provisions governing them:
III.1.3)Legal form to be taken by the group of economic operators to whom the contract is to be awarded:
III.1.4)Other particular conditions
III.2.1)Personal situation of economic operators, including requirements relating to enrolment on professional or trade registers
III.2.2)Economic and financial ability
Minimum level(s) of standards possibly required: Non Applicable.
III.2.3)Technical capacity
Further information available in the ITT documents.
III.3.1)Information about a particular profession
III.3.2)Staff responsible for the execution of the service
Section IV: Procedure
IV.1.1)Type of procedure
IV.1.2)Limitations on the number of operators who will be invited to tender or to participate
IV.2.1)Award criteria
IV.2.2)Information about electronic auction
IV.3.1)File reference number attributed by the contracting authority:
IV.3.2)Previous publication(s) concerning the same contract
IV.3.3)Conditions for obtaining specifications and additional documents or descriptive document
Payable documents: no
IV.3.4)Time limit for receipt of tenders or requests to participate
IV.3.6)Language(s) in which tenders or requests to participate may be drawn up
IV.3.8)Conditions for opening of tenders
Section VI: Complementary information
VI.1)Information about recurrence
VI.2)Information about European Union funds
VI.4.1)Body responsible for appeal procedures
University of Reading
Miller Building
RG6 6AB Reading
UNITED KINGDOM
E-mail: procurement@reading.ac.uk
Internet address: www.reading.ac.uk
VI.5)Date of dispatch of this notice: