Tender for Lead Strategic Marketing and Creative Partner

Tender for Lead Strategic Marketing and Creative Partner

The University of East Anglia is seeking to appoint a lead strategic marketing and creative partner to work with the University from September 2019.

United Kingdom-Norwich: Business services: law, marketing, consulting, recruitment, printing and security

2019/S 105-256168

Contract notice

Services

Legal Basis:

Directive 2014/24/EU

Section I: Contracting authority

I.1)Name and addresses

University of East Anglia
Norwich Research Park, Norfolk
Norwich
NR4 7TJ
United Kingdom
Contact person: Rob Bloomer
Telephone: +44 1603593686
E-mail: r.bloomer@uea.ac.uk
NUTS code: UKH15
Internet address(es):Main address: www.uea.ac.uk

I.2)Information about joint procurement

I.3)Communication

The procurement documents are available for unrestricted and full direct access, free of charge, at: https://in-tendhost.co.uk/universityofeastanglia/aspx/Home
Additional information can be obtained from the abovementioned address
Tenders or requests to participate must be submitted electronically via: https://in-tendhost.co.uk/universityofeastanglia/aspx/Home
Tenders or requests to participate must be submitted to the abovementioned address
Electronic communication requires the use of tools and devices that are not generally available. Unrestricted and full direct access to these tools and devices is possible, free of charge, at: https://in-tendhost.co.uk/universityofeastanglia/aspx/Home

I.4)Type of the contracting authority

Body governed by public law

I.5)Main activity

Education

Section II: Object

II.1)Scope of the procurement

II.1.1)Title:

PURCON 823 Lead Strategic Marketing and Creative Partner

Reference number: PURCON 823

II.1.2)Main CPV code

79000000

II.1.3)Type of contract

Services

II.1.4)Short description:

The University of East Anglia (UEA) is seeking to appoint a lead strategic marketing and creative partner to work with the University from September 2019 on the recruitment cycle aimed at both undergraduate and postgraduate students for the 2021 Academic year. Working alongside the marketing department you will demonstrate professional expertise and experience in:

— strategic thinking: use insight to develop a robust evidence base and evolve an approach that will deliver a consistent and demonstrable improvement in conversion rates at each stage of the customer journey,

— positive challenge: initiate concepts that challenge the status quo and re-imagine current practises and processes,

— driving conversion: develop current campaigns to improve engagement and demonstrate measurable improvement in conversion at every stage of the customer journey.

II.1.5)Estimated total value

II.1.6)Information about lots

This contract is divided into lots: no
II.2)Description
II.2.1)Title:

II.2.2)Additional CPV code(s)

79000000

II.2.3)Place of performance

NUTS code: UKH15
Main site or place of performance:

II.2.4)Description of the procurement:

The University of East Anglia (UEA) is seeking to appoint a lead strategic marketing and creative partner to work with the University from September 2019 on the recruitment cycle aimed at both undergraduate and postgraduate students for the 2021 Academic year. Working alongside the marketing department you will demonstrate professional expertise and experience in:

— strategic thinking: use insight to develop a robust evidence base and evolve an approach that will deliver a consistent and demonstrable improvement in conversion rates at each stage of the customer journey,

— positive challenge: initiate concepts that challenge the status quo and re-imagine current practises and processes,

— driving conversion: develop current campaigns to improve engagement and demonstrate measurable improvement in conversion at every stage of the customer journey.

II.2.5)Award criteria

Price is not the only award criterion and all criteria are stated only in the procurement documents
II.2.6)Estimated value

II.2.7)Duration of the contract, framework agreement or dynamic purchasing system

Start: 01/09/2019
End: 01/09/2021
This contract is subject to renewal: yes
Description of renewals:

The contract applies in the first instance to the 2021 student recruitment cycle. There is an extension to support the UEA available for the 2022 recruitment cycle, and a further extension available for the 2023 recruitment cycle. Details can be found in the procurement documentation.

II.2.9)Information about the limits on the number of candidates to be invited

II.2.10)Information about variants

Variants will be accepted: no

II.2.11)Information about options

Options: no
II.2.12)Information about electronic catalogues

II.2.13)Information about European Union funds

The procurement is related to a project and/or programme financed by European Union funds: no

II.2.14)Additional information

Section III: Legal, economic, financial and technical information

III.1)Conditions for participation

III.1.1)Suitability to pursue the professional activity, including requirements relating to enrolment on professional or trade registers

List and brief description of conditions:

III.1.2)Economic and financial standing

Selection criteria as stated in the procurement documents

III.1.3)Technical and professional ability

Selection criteria as stated in the procurement documents
III.1.5)Information about reserved contracts
III.2)Conditions related to the contract
III.2.1)Information about a particular profession
III.2.2)Contract performance conditions:

III.2.3)Information about staff responsible for the performance of the contract

Obligation to indicate the names and professional qualifications of the staff assigned to performing the contract

Section IV: Procedure

IV.1)Description

IV.1.1)Type of procedure

Restricted procedure
IV.1.3)Information about a framework agreement or a dynamic purchasing system
IV.1.4)Information about reduction of the number of solutions or tenders during negotiation or dialogue
IV.1.6)Information about electronic auction

IV.1.8)Information about the Government Procurement Agreement (GPA)

The procurement is covered by the Government Procurement Agreement: yes
IV.2)Administrative information
IV.2.1)Previous publication concerning this procedure

IV.2.2)Time limit for receipt of tenders or requests to participate

Date: 01/07/2019
Local time: 12:00
IV.2.3)Estimated date of dispatch of invitations to tender or to participate to selected candidates

IV.2.4)Languages in which tenders or requests to participate may be submitted:

English
IV.2.6)Minimum time frame during which the tenderer must maintain the tender
IV.2.7)Conditions for opening of tenders

Section VI: Complementary information

VI.1)Information about recurrence

This is a recurrent procurement: yes

VI.2)Information about electronic workflows

Electronic ordering will be used
Electronic invoicing will be accepted
Electronic payment will be used
VI.3)Additional information:
VI.4)Procedures for review

VI.4.1)Review body

Head of Procurement
University of East Anglia, Norwich Research Park
Norwich
NR4 7TJ
United Kingdom
VI.4.2)Body responsible for mediation procedures

VI.4.3)Review procedure

Precise information on deadline(s) for review procedures:
VI.4.4)Service from which information about the review procedure may be obtained

VI.5)Date of dispatch of this notice:

29/05/2019