Tender for Marketing and Recruitment Services in India
Swansea University is seeking a company with the ability to deliver marketing and recruitment activity in India on a full time basis.
United Kingdom-Swansea: Marketing services
2018/S 169-384799
Contract notice
Services
Directive 2014/24/EU
Section I: Contracting authority
I.1)Name and addresses
Procurement — Finance, Swansea University, Singleton Park
Swansea
SA2 8PP
United Kingdom
Contact person: Owen Cullen, Deputy Head of Procurement
E-mail: procurement@swansea.ac.uk
NUTS code: UKL18
Address of the buyer profile: https://www.sell2wales.gov.wales/search/Search_AuthProfile.aspx?ID=AA0345
I.3)Communication
https://etenderwales.bravosolution.co.uk
United Kingdom
E-mail: procurement@swansea.ac.uk
NUTS code: UK
I.4)Type of the contracting authority
I.5)Main activity
Section II: Object
II.1.1)Title:
Marketing and Recruitment Services in India
II.1.2)Main CPV code
II.1.3)Type of contract
II.1.4)Short description:
Swansea University is seeking a company with the ability to deliver marketing and recruitment activity in India on a full time basis. The aim of the market and recruitment activity is to support the University’s strategy in India to increase student market share and grow student enrolments, partnerships and engagement with industry.
II.1.5)Estimated total value
II.1.6)Information about lots
II.2.2)Additional CPV code(s)
II.2.3)Place of performance
II.2.4)Description of the procurement:
In order to deliver this strategy, the company must have 2 staff members who will be dedicated to Swansea University activity only for reasons of confidentiality and exclusivity. Preferably the staff members are not located with others which are also working for Universities. One member must have at least five years experience in a similar role within higher education in India and have the ability to help inform and develop strategy, manage and build relationships with stakeholders, line manage a junior member of staff and also carry out and deliver marketing activity. The junior member of staff must also have experience and knowledge of higher education overseas, especially the UK, and will be a confident communicator, understand marketing and recruitment, attend exhibitions and also have a sales driven approach to help improve conversion of students to enrolments. The salaries for the staff is at the discretion of the University and is therefore a variable cost. The amount set (20 000 GBP and 16 000 GBP respectively), is slightly above standard for the industry, so that it attracts the best possible candidates. Better quality of staff also ensures the other risks associated with outsourcing activity are minimised. For example, visa rejection rates, brand reputation, staff commitment and staff dedication and motivation.
The supplier must limit their fees to only include set up and for costs relating to the management of the two staff. All other costs must only be payable on variable costs and actuals, which will be agreed in advance. The company must provide receipts and monthly reports on the return on investment of the staff activity as well as the marketing activity: Complete transparency on the actuals is pertinent.
II.2.5)Award criteria
II.2.6)Estimated value
II.2.7)Duration of the contract, framework agreement or dynamic purchasing system
II.2.10)Information about variants
II.2.11)Information about options
The University estimates a total contract value of approximately 300 000 GBP over the maximum 4 year period. The University will reserve the right to increase this amount by an additional 50 pc upon agreement by both parties.
II.2.13)Information about European Union funds
Section III: Legal, economic, financial and technical information
III.1.2)Economic and financial standing
III.1.3)Technical and professional ability
Section IV: Procedure
IV.1.1)Type of procedure
IV.1.8)Information about the Government Procurement Agreement (GPA)
IV.2.2)Time limit for receipt of tenders or requests to participate
IV.2.4)Languages in which tenders or requests to participate may be submitted:
IV.2.6)Minimum time frame during which the tenderer must maintain the tender
IV.2.7)Conditions for opening of tenders
ETender portal — Bravosolution etenderwales.
Section VI: Complementary information
VI.1)Information about recurrence
VI.3)Additional information:
The company must:
— be a legitimate, permanent establishment in India in order to provide full time representation in country via a direct outsourcing platform, but with a base in the UK for ease of partnership. Therefore, a complete understanding of the legal operating environment in India, in relation to permanent establishment in country is essential. Furthermore, they must demonstrate what support services are in place to ensure the risk of breaching regulations is non-existent for the University,
— have extensive, specialist and proven knowledge beyond higher education in India with the capacity to advise the University on legal issues for future endeavours relating to their internationalisation strategy,
— have proven experience of providing services for Higher Education in the UK via an outsourcing model with dedicated staff which have proven to deliver a University strategy,
— have the ability to provide a full service of recruiting and providing staff members from India, but with a reasonable level of input allowed by the University so that the values of the University can be matched within the individual. They must source staff within India with relevant experience in higher education marketing to deliver the marketing recruitment activity on behalf of the University. The job description and objectives must be agreed in advance
— have the facility to allow the dedicated staff to be based in several strategic locations across India throughout the year, for extended periods, which will allow the University to gain maximum exposure,
— have the ability to provide back office support occasionally to support the delivery of the University’s strategy, if the work load demands that to be the case,
— take responsibility of managing the staff on a day-to-day basis, but allowing close monitoring by the University to ensure the marketing and recruitment strategy is delivered in accordance to the University’s expectations and pre-agreed objectives set out in advance,
— have the ability, knowledge and expertise to advise and guide the University on the development of its strategy beyond student recruitment and into internationalisation, through proven connections with industry, government and other relevant stakeholders,
— have a competitive pricing structure and the ability to provide transparent reporting and return on investment, year on year. Reporting on a monthly basis by providing receipts for expenditure on actuals which have been agreed in advance is essential,
— have the ability to provide intelligence on government policy in UK and India on issues affecting higher education through their own government connections and lobbying capabilities. They must have proven experience of advising Governments and stakeholders on a national and international capacity,
— have the ability to undertake bespoke research on areas relating to Higher Education issues as bespoke service at an agreed cost where desirable,
— have the capability of sourcing local partners where extended professional services are required and which are beyond the professional capability of the company, such as digital strategy; PR, and education legislation,
— it would be desirable for the company to provide services beyond outsourcing of higher education marketing and recruitment, such as activities that would allow the University’s research and innovation activity to gain extended exposure through industry connections in India.
Note: The Authority is using eTenderwales to carry out this procurement process. To obtain further information record your interest on Sell2Wales at https://www.sell2wales.gov.wales/search/search_switch.aspx?ID=85009
(WA Ref:85009).
VI.4.1)Review body
Procurement — Finance, Swansea University, Singleton Park
Swansea
SA2 8PP
United Kingdom
Telephone: +44 1792295890Internet address: www.swansea.ac.uk
VI.5)Date of dispatch of this notice: