Tender for Media Buying Agency Services

Tender for Media Buying Agency Services

To supply a media buying service to support our ambitious new build sales programme.

United Kingdom-Newcastle upon Tyne: Advertising and marketing services

2019/S 155-382609

Contract notice

Services

Legal Basis:

Directive 2014/24/EU

Section I: Contracting authority

I.1)Name and addresses

Home Group
2 Gosforth Parkway, Gosforth Business Park
Newcastle upon Tyne
Ne 12 8ET
United Kingdom
Contact person: Miss Laura Roebuck
Telephone: +44 1916079679
E-mail: laura.roebuck@homegroup.org.uk
NUTS code: UK
Internet address(es):Main address: http://www.homegroup.org.uk/Pages/default.aspx

Address of the buyer profile: http://www.homegroup.org.uk/Pages/default.aspx

I.2)Information about joint procurement

The contract is awarded by a central purchasing body

I.3)Communication

The procurement documents are available for unrestricted and full direct access, free of charge, at: www.housingprocurement.com
Additional information can be obtained from the abovementioned address
Tenders or requests to participate must be submitted electronically via: www.housingprocurement.com

I.4)Type of the contracting authority

Body governed by public law

I.5)Main activity

Housing and community amenities

Section II: Object

II.1)Scope of the procurement

II.1.1)Title:

Home Group Media Buying Agency Services

Reference number: DN426776

II.1.2)Main CPV code

79340000

II.1.3)Type of contract

Services

II.1.4)Short description:

Home Group are seeking to appoint an innovative and dynamic partner to supply a media buying service to support our ambitious new build sales programme, under both the brand Home Group and Persona our new sales brand, specifically with the remit to build the brand awareness (sales) and drive lead enquiries for new homes. The agency will be responsible for all media purchase on our behalf for the region e.g. digital, paid social, press, out of home, etc.

II.1.5)Estimated total value

Value excluding VAT: 3 200 000.00 GBP

II.1.6)Information about lots

This contract is divided into lots: yes
Tenders may be submitted for all lots
II.2)Description

II.2.1)Title:

Lot 1: Media Buying Agency Services — North

Lot No: 1

II.2.2)Additional CPV code(s)

79340000

II.2.3)Place of performance

NUTS code: UKC
NUTS code: UKD
NUTS code: UKE

II.2.4)Description of the procurement:

Home Group are seeking to appoint an innovative and dynamic partner to supply a media buying service to support our ambitious new build sales programme, under both the brand Home Group and Persona our new sales brand, specifically with the remit to build the brand awareness (sales) and drive lead enquiries for new homes. The agency will be responsible for all media purchase on our behalf for the region e.g. digital, paid social, press, out of home, etc. The contract covers England only and the lots can be defined as follows:

North: North of Hull/Leeds/Preston

South: South of Colchester/Luton/Gloucester

The area between these regions does not fall under our current sales footprint, however if future projects arise in this area, the media buying will be aligned to the appropriate sales region.

II.2.5)Award criteria

Criteria below
Quality criterion – Name: Quality / Weighting: 70
Price – Weighting: 30

II.2.6)Estimated value

Value excluding VAT: 600 000.00 GBP

II.2.7)Duration of the contract, framework agreement or dynamic purchasing system

Duration in months: 24
This contract is subject to renewal: yes
Description of renewals:

This contract is intended to be a 2 + 1 + 1 with annual reviews after year 2.

II.2.9)Information about the limits on the number of candidates to be invited

II.2.10)Information about variants

Variants will be accepted: no

II.2.11)Information about options

Options: no
II.2.12)Information about electronic catalogues

II.2.13)Information about European Union funds

The procurement is related to a project and/or programme financed by European Union funds: no
II.2.14)Additional information
II.2)Description

II.2.1)Title:

Lot 2: Media Buying Agency Services — South

Lot No: 2

II.2.2)Additional CPV code(s)

79340000

II.2.3)Place of performance

NUTS code: UKH
NUTS code: UKI
NUTS code: UKJ
NUTS code: UKK

II.2.4)Description of the procurement:

Home Group are seeking to appoint an innovative and dynamic partner to supply a media buying service to support our ambitious new build sales programme, under both the brand Home Group and Persona our new sales brand, specifically with the remit to build the brand awareness (sales) and drive lead enquiries for new homes. The agency will be responsible for all media purchase on our behalf for the region e.g. digital, paid social, press, out of home, etc.

The contract covers England only and the lots can be defined as follows:

North: North of Hull/Leeds/Preston

South: South of Colchester/Luton/Gloucester

The area between these regions does not fall under our current sales footprint, however if future projects arise in this area, the media buying will be aligned to the appropriate sales region.

II.2.5)Award criteria

Criteria below
Quality criterion – Name: Quality / Weighting: 70
Price – Weighting: 30

II.2.6)Estimated value

Value excluding VAT: 2 600 000.00 GBP

II.2.7)Duration of the contract, framework agreement or dynamic purchasing system

Duration in months: 24
This contract is subject to renewal: yes
Description of renewals:

This contract is intended to be a 2 + 1 + 1 with annual reviews after year 2.

II.2.9)Information about the limits on the number of candidates to be invited

II.2.10)Information about variants

Variants will be accepted: no

II.2.11)Information about options

Options: no
II.2.12)Information about electronic catalogues

II.2.13)Information about European Union funds

The procurement is related to a project and/or programme financed by European Union funds: no
II.2.14)Additional information

Section III: Legal, economic, financial and technical information

III.1)Conditions for participation
III.1.1)Suitability to pursue the professional activity, including requirements relating to enrolment on professional or trade registers

III.1.2)Economic and financial standing

Selection criteria as stated in the procurement documents

III.1.3)Technical and professional ability

Selection criteria as stated in the procurement documents
III.1.5)Information about reserved contracts
III.2)Conditions related to the contract
III.2.1)Information about a particular profession
III.2.2)Contract performance conditions:
III.2.3)Information about staff responsible for the performance of the contract

Section IV: Procedure

IV.1)Description

IV.1.1)Type of procedure

Restricted procedure
IV.1.3)Information about a framework agreement or a dynamic purchasing system
IV.1.4)Information about reduction of the number of solutions or tenders during negotiation or dialogue
IV.1.6)Information about electronic auction

IV.1.8)Information about the Government Procurement Agreement (GPA)

The procurement is covered by the Government Procurement Agreement: no
IV.2)Administrative information
IV.2.1)Previous publication concerning this procedure

IV.2.2)Time limit for receipt of tenders or requests to participate

Date: 03/09/2019
Local time: 12:00

IV.2.3)Estimated date of dispatch of invitations to tender or to participate to selected candidates

Date: 23/09/2019

IV.2.4)Languages in which tenders or requests to participate may be submitted:

English
IV.2.6)Minimum time frame during which the tenderer must maintain the tender
IV.2.7)Conditions for opening of tenders

Section VI: Complementary information

VI.1)Information about recurrence

This is a recurrent procurement: no
VI.2)Information about electronic workflows

VI.3)Additional information:

It is Home Group’s preference that all prospective bidders utilise our e- tendering portal to download and submit all documentation within the tender. This portal can be found at: www.housingprocurement.com

Prospective bidders must log onto the site and register as a supplier. Instructions and help are available from the homepage. Once interest has been registered, access will be given to the SQ and ITT documents to prospective bidders accordingly. The completed documents must then be submitted back to the portal; instructions included within the documents detailing how to achieve this. Queries from bidders can also be raised within the portal by utilising the Q and A facility where they will be answered, allowing total transparency to all other participating bidders.

Home Group is acting as a central purchasing body on behalf of itself and potentially a range of contracting authorities who will be able to access this framework. Eligible bodies include:

— Home Group and any existing or future subsidiary companies (see www.homegroup.org.uk for more information on the Group),

— other registered providers in England (providers registered with the Homes and Communities Agency, see www.homesandcommunities.co.uk) and Social Landlords in Scotland (providers registered with the Scottish Housing Regulator, see www.scottishhousingregulator.gov.uk),

— Charitable Organisations registered with the Charity Commission for England and Wales (see www.charitycommission.gov.uk) or the Office of the Scottish Charity Regulator (see www.oscr.org.uk) whose charitable purposes include, but not are limited to, the prevention or relief of poverty,

— the advancement of education,

— the advancement of health or saving of lives,

— the advancement of citizenship or community development,

— the relief of those in need, by reason of youth, age, ill-health, disability, financial hardship or other disadvantage, and

— any other purposes currently recognised as charitable and any new charitable purposes which are similar to another charitable purpose, and

— Social Enterprises involved in the provision of housing related services/activities or whose activities are similar to those listed above in respect of charitable organisations.

VI.4)Procedures for review

VI.4.1)Review body

Hig Court of Justice
Lodon
WC2A 2LL
United Kingdom
VI.4.2)Body responsible for mediation procedures
VI.4.3)Review procedure
VI.4.4)Service from which information about the review procedure may be obtained

VI.5)Date of dispatch of this notice:

08/08/2019

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