Tender for Teacher Recruitment Marketing Campaign

Tender for Teacher Recruitment Marketing Campaign

To develop and implement a marketing campaign to advertise Fenland and East Cambs as a desirable location for teachers to live and work. 

United Kingdom-Cambridge: Business services: law, marketing, consulting, recruitment, printing and security

2018/S 135-309411

Social and other specific services – public contracts

Contract notice

Services

Legal Basis:

Directive 2014/24/EU

Section I: Contracting authority

I.1)Name and addresses

Cambridgeshire County Council
Shire Hall, Castle Hill
Cambridge
CB3 0AP
United Kingdom
E-mail: procurement@northamptonshire.gov.uk
NUTS code: UKH12
Internet address(es):Main address: https://www.cambridgeshire.gov.uk

Address of the buyer profile: https://www.lgss.co.uk/about/

I.2)Information about joint procurement

I.3)Communication

The procurement documents are available for unrestricted and full direct access, free of charge, at: https://procontract.due-north.com
Additional information can be obtained from the abovementioned address
Tenders or requests to participate must be submitted electronically via: https://procontract.due-north.com

I.4)Type of the contracting authority

Regional or local authority

I.5)Main activity

General public services

Section II: Object

II.1)Scope of the procurement

II.1.1)Title:

Cambridgeshire County Council Fenland and East Cambridgeshire Teacher Recruitment Marketing Campaign

Reference number: DN348205

II.1.2)Main CPV code

79000000

II.1.3)Type of contract

Services

II.1.4)Short description:

The Fenland and East Cambs Opportunity Area is inviting providers to develop and implement a marketing campaign to advertise Fenland and East Cambs as a desirable location for teachers to live and work. The successful provider will need to demonstrate a detailed understanding of the challenges to teacher recruitment on both nationally and locally. The successful provider will design and deliver a marketing campaign including: Targeted online and social media advertising; Regional advertising in key target areas; Marketing materials. The key aim is to reduce the vacancy levels in schools in Fenland and East Cambs and to ensure high-quality teachers are working in the area. In their response to this specification, bidders are expected to use their expertise to design a marketing campaign which will successfully encourage teachers and prospective teachers to consider a teaching career in Fenland and East Cambs. The success of the campaign will be measured with a combination of outputs, outtakes and outcomes.

II.1.5)Estimated total value

II.1.6)Information about lots

This contract is divided into lots: no
II.2)Description
II.2.1)Title:

II.2.2)Additional CPV code(s)

79000000
80000000

II.2.3)Place of performance

NUTS code: UKH12

II.2.4)Description of the procurement:

The Fenland and East Cambridgeshire Opportunity Area is inviting providers to develop and implement a marketing campaign to advertise Fenland and East Cambridgeshire as a desirable location for teachers to live and work.

The successful provider will need to demonstrate a detailed understanding of the challenges to teacher recruitment on both a national level and the specific circumstances of Fenland and East Cambridgeshire.

The successful provider will design and deliver a marketing campaign including:

— Targeted online and social media advertising,

— Regional advertising in key target areas,

— Marketing materials.

The key aim of this campaign is to reduce the vacancy levels in schools in Fenland and East Cambridgeshire and to ensure high-quality teachers are working in the area.

In their response to this specification, bidders are expected to use their expertise to design a marketing campaign which will successfully encourage teachers and prospective teachers to consider a teaching career in Fenland and East Cambridgeshire. Bidders may also be expected to pitch their proposal to an interview panel.

The success of the campaign will be measured with a combination of outputs (e.g. campaign target audience reached), outtakes (e.g. campaign awareness) and outcomes (e.g. numbers applying for vacancies in schools).

II.2.6)Estimated value

Value excluding VAT: 150 000.00 GBP

II.2.7)Duration of the contract or the framework agreement

Duration in months: 12
II.2.13)Information about European Union funds
II.2.14)Additional information

Section III: Legal, economic, financial and technical information

III.1)Conditions for participation
III.1.4)Objective rules and criteria for participation
III.1.5)Information about reserved contracts
III.2)Conditions related to the contract
III.2.1)Information about a particular profession
III.2.2)Contract performance conditions:
III.2.3)Information about staff responsible for the performance of the contract

Section IV: Procedure

IV.1)Description

IV.1.1)Form of procedure

Open procedure
IV.1.3)Information about framework agreement
IV.1.10)Identification of the national rules applicable to the procedure:
IV.1.11)Main features of the award procedure:
IV.2)Administrative information
IV.2.1)Previous publication concerning this procedure

IV.2.2)Time limit for receipt of tenders or requests to participate / Time limit for receipt of expressions of interest

Date: 13/08/2018
Local time: 12:00

IV.2.4)Languages in which tenders or requests to participate may be submitted:

English

Section VI: Complementary information

VI.2)Information about electronic workflows
VI.3)Additional information:
VI.4)Procedures for review

VI.4.1)Review body

n/a
n/a
United Kingdom
VI.4.2)Body responsible for mediation procedures

VI.4.3)Review procedure

Precise information on deadline(s) for review procedures:

The Council will incorporate a minimum 10 calendar day standstill period at the point information on the award of the Contract is communicated to tenderers. This period allows unsuccessful tenderers to seek further debriefing from the Contracting Authority before the Contract is entered into. Such additional information should be requested from (refer to address in part I.1). If an appeal regarding the award of Contract has not been successfully resolved the Public Contracts Regulations 2015 (Chapter 6) provide for aggrieved parties who have been harmed or are at risk of harm by a breach of the rules, to take action in the High Court (England, Wales and Northern Ireland). Any such action must be brought promptly. Where a Contract has not been entered into the Court may order the setting aside of the award decision or order the Authority to amend any document and may award damages. If the Contract has been entered into the Court may order the ineffectiveness of a Contract where serious breach have occurred in addition to any fine, the Court may instead provide for alternative penalties, either contract shortening, fines or both.

VI.4.4)Service from which information about the review procedure may be obtained

VI.5)Date of dispatch of this notice:

13/07/2018

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