The British Library Media Buying Contract – Specialist Digital

The British Library Media Buying Contract – Specialist Digital

To supply media planning and buying services for its advertising campaigns to promote it to its audiences.

United Kingdom-London: Advertising and marketing services

2018/S 129-294301

Contract notice

Services

Legal Basis:

Directive 2014/24/EU

Section I: Contracting authority

I.1)Name and addresses

The British Library
96 Euston Road
London
NW1 2DB
United Kingdom
Telephone: +44 1937546138
E-mail: nikki.drydale@bl.uk
Fax: +44 1937546138
NUTS code: UK
Internet address(es):Main address: https://bl.bravosolution.co.uk
I.2)Information about joint procurement

I.3)Communication

The procurement documents are available for unrestricted and full direct access, free of charge, at: https://bl.bravosolution.co.uk
Additional information can be obtained from the abovementioned address
Tenders or requests to participate must be submitted electronically via: https://bl.bravosolution.co.uk
Tenders or requests to participate must be submitted to the abovementioned address

I.4)Type of the contracting authority

Body governed by public law

I.5)Main activity

Recreation, culture and religion

Section II: Object

II.1)Scope of the procurement

II.1.1)Title:

001121 — Media Buying — Contract 2 — Specialist Digital

Reference number: 001121

II.1.2)Main CPV code

79340000

II.1.3)Type of contract

Services

II.1.4)Short description:

001121 — Media Buying — Contract 2 — Specialist Digital

The Authority is looking to establish a non-exclusive, no commitment Framework agreement with a minimum of one Supplier(s), to supply media planning and buying services for its advertising campaigns to promote it to its audiences. With the permission of the Supplier, it is intended that similar organisations (any cultural publicly funded organisation or charitable institution) will be permitted to use the Framework Agreement if they so wish upon approval from British Library (as the lead Contracting Authority).

II.1.5)Estimated total value

Value excluding VAT: 4 000 000.00 GBP

II.1.6)Information about lots

This contract is divided into lots: no
II.2)Description
II.2.1)Title:

II.2.2)Additional CPV code(s)

79341400

II.2.3)Place of performance

NUTS code: UK

II.2.4)Description of the procurement:

001121 — Media Buying — Contract 2 — Specialist Digital

The British Library is leading a collaborative tender (list of Contracting Authorities below) to set up a framework for Specialist Digital Media Buying Services.

Suppliers invited to the Invitation to Tender stage have been selected via the Selection Questionnaire (SQ) exercise to bid for this framework.

The Framework Agreement will commence on 1.1.2019 and will run for a period of 4 years with the option for each Contracting Authority to extend their contracts placed under it for a further final twelve months to allow for continuity of service.

Each Contracting Authority may enter into their own contracts with a Framework Supplier through a call off order.

The Authority is looking to establish a non-exclusive, no commitment Framework agreement with a minimum of one Supplier(s), to supply media planning and buying services for its advertising campaigns to promote it to its audiences. With the permission of the Supplier, it is intended that similar organisations (any cultural publicly funded organisation or charitable institution) will be permitted to use the Framework Agreement if they so wish upon approval from British Library (as the lead Contracting Authority).

Those organisations named below (15 organisations) will have the ability to access the Framework Agreement services.

List of Contracting Authorities

Ashmolean Museum https://www.ashmolean.org/

Barbican as the City of London Corporation https://www.barbican.org.uk/

British Library https://www.bl.uk/

British Museum http://www.britishmuseum.org/

Culture Mile https://www.culturemile.london/

Imperial War Museum https://www.iwm.org.uk/

Museum of London https://www.museumoflondon.org.uk/museum-london

National Army Museum https://www.nam.ac.uk/

National Gallery https://www.nationalgallery.org.uk/

Natural History Museum http://www.nhm.ac.uk/

National Portrait Gallery https://www.npg.org.uk/

Royal Botanic Gardens Kew https://www.kew.org/

Science Museum https://www.sciencemuseum.org.uk/see-and-do

Tate http://www.tate.org.uk/

V and A https://www.vam.ac.uk/

Further background information on all the Contracting Authorities can be found by visiting the websites of each organisation.

2 Purpose of this procurement

This Framework Agreement is designed to provide a quick and easy method of engaging a supplier to provide advertising space to support the buying institution and to promote it and its initiatives/activities or exhibitions to its audiences.

Department for Digital, Culture, Media and Sport (DCMS) Cultural Organisations and those charitable organisations involved in this tender recognise the benefit of collaborating in order to leverage the maximum buying power available and secure value added/cost efficiencies. Operating in a broadly similar market, the Contracting Authorities wish to ensure availability of advertising space at a discounted rate to enable and drive further footfall into the institutions themselves as well as promote the activities of each institution e.g. exhibitions, events.

II.2.5)Award criteria

Price is not the only award criterion and all criteria are stated only in the procurement documents
II.2.6)Estimated value

II.2.7)Duration of the contract, framework agreement or dynamic purchasing system

Duration in months: 48
This contract is subject to renewal: yes
Description of renewals:

Annual Renewal

II.2.9)Information about the limits on the number of candidates to be invited

II.2.10)Information about variants

Variants will be accepted: yes

II.2.11)Information about options

Options: no
II.2.12)Information about electronic catalogues

II.2.13)Information about European Union funds

The procurement is related to a project and/or programme financed by European Union funds: no
II.2.14)Additional information

Section III: Legal, economic, financial and technical information

III.1)Conditions for participation
III.1.1)Suitability to pursue the professional activity, including requirements relating to enrolment on professional or trade registers
III.1.2)Economic and financial standing
III.1.3)Technical and professional ability
III.1.5)Information about reserved contracts
III.2)Conditions related to the contract
III.2.1)Information about a particular profession
III.2.2)Contract performance conditions:
III.2.3)Information about staff responsible for the performance of the contract

Section IV: Procedure

IV.1)Description

IV.1.1)Type of procedure

Restricted procedure

IV.1.3)Information about a framework agreement or a dynamic purchasing system

The procurement involves the establishment of a framework agreement
Framework agreement with a single operator
IV.1.4)Information about reduction of the number of solutions or tenders during negotiation or dialogue
IV.1.6)Information about electronic auction

IV.1.8)Information about the Government Procurement Agreement (GPA)

The procurement is covered by the Government Procurement Agreement: yes
IV.2)Administrative information
IV.2.1)Previous publication concerning this procedure

IV.2.2)Time limit for receipt of tenders or requests to participate

Date: 06/08/2018
Local time: 12:00
IV.2.3)Estimated date of dispatch of invitations to tender or to participate to selected candidates

IV.2.4)Languages in which tenders or requests to participate may be submitted:

English
IV.2.6)Minimum time frame during which the tenderer must maintain the tender
IV.2.7)Conditions for opening of tenders

Section VI: Complementary information

VI.1)Information about recurrence

This is a recurrent procurement: no
VI.2)Information about electronic workflows
VI.3)Additional information:
VI.4)Procedures for review

VI.4.1)Review body

British Library
96 Euston Road
London
NW1 2DB
United Kingdom
VI.4.2)Body responsible for mediation procedures
VI.4.3)Review procedure
VI.4.4)Service from which information about the review procedure may be obtained

VI.5)Date of dispatch of this notice:

05/07/2018

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