To Provide Brand Tracking Studies

To Provide Brand Tracking Studies

To undertake a programme of brand tracking studies, should be undertaken, as a minimum, on a quarterly basis.

CONTRACT NOTICE – NATIONAL
SERVICES

1 Authority Details

1.1

Authority Name and Address


Abellio ScotRail Ltd

Culzean House, 36 Renfield Street,

Glasgow

G2 1LU

UK

Lisa McWilliam

+44 1413200156

lisa.mcwilliam@abellio.com
http://www.abellio.com

1.2

Address from which documentation may be obtained


Abellio ScotRail Ltd

Procurement, Optima House – 1st Floor, Roberson Street,

Glasgow

G2 1LU

UK

Lisa McWilliam

+44 1413200156

lisa.mcwilliam@abellio.com
http://www.abellio.com

1.3

Completed documents must be returned to:


Abellio ScotRail Ltd

Procurement,

UK

Lisa McWilliam

+44 1413200156

lisa.mcwilliam@abellio.com

2 Contract Details

2.1

Title

Brand Tracking and Marketing Communications Evaluation

2.2

Description of the goods or services required

Brand Tracking Studies

To undertake a programme of brand tracking studies, should be undertaken, as a minimum, on a quarterly basis.

The brand tracking methodology should be predominantly an online quantitative study with a base of at least 1,000 responses each quarter. All respondents who participate should be excluded from further participation in an online ScotRail brand tracking study for 12 months.

Marcomm Evaluations

In order to achieve a balance of insight and best value, it is suggested that marcomm evaluations will be undertaken on a quarterly basis.

The marcomm evaluation methodology should be predominantly an online quantitative study with a base of at least 1,000 responses each quarter. All respondents who participate in online marcomm evaluation studies should be excluded from further participation in an online marcomm study for 12 months.

NOTE: To register your interest in this notice and obtain any additional information please visit the Public Contracts Scotland Web Site at http://www.publiccontractsscotland.gov.uk/Search/Search_Switch.aspx?ID=444389.

2.3

Notice Coding and Classification

191500 Market Research

100 All Scotland
120 Highlands and Islands
130 Aberdeen & North-East
140 Tayside, Central & Fife
150 Glasgow & Strathclyde
160 Edinburgh & Lothians
170 Scotland South

2.4

Total quantity or scope of tender

A minimum of 1000 responses should be carried out per quarter for both Brand Tracking and Marcomm Evaluations.

3 Conditions for Participation

3.1

Minimum standards and qualification required

Participants will be subject to a PQQ process.

4 Administrative Information

4.1

Type of Procedure

Dual stage – Candidates must first pass a selection procedure before being invited to tender or negotiate.

4.2

Reference number attributed to the notice by the contracting authority

N/a

4.3

Time Limits

Deadline for requests to participate
19-05-2016  Time  12:00

Dispatch of invitations to tender
26-05-2016

Estimated award date
30-06-2016

4.5

Language or languages in which tenders or requests to participate can be drawn up

EN

4.6

Tender Submission Postbox

5 Other Information

5.1

Additional Information

(SC Ref:444389)

5.2

Additional Documentation

5.3

Publication date of this notice

06-05-2016

 

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